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All posts by Johan Walters

Johan Walters
Johan Walters heads up C2C Labs. He has over 17 years in the digital marketing space and is also part of the Clicks2Customers global consulting team. C2C Labs is the innovation hub of Clicks2Customers digital marketing agency. Focusing on AR, VR and mixed realities, C2C Labs augments the services offered by Clicks2Customers including: digital strategy, performance display, DoubleClick technology, data analytics and SEO. C2C Labs is a certified Blippar partner in South Africa
  • Are South African brands ready for augmented reality?

    Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big question remains: Are South African CMOs ready to include AR into their brand strategies? AR has moved away from its early days when it was reliant on expensive, specialised hardware. The rapid adoption of smartphones and even faster evolution of their AR capabilities means that AR is now well within reach of the average South African. However, CMOs who choose to go the AR route without integrating it into their holistic brand delivery strategy will miss out...

  • Here’s what you need to know about putting RTB to work in an integrated digital strategy

    Real-time bidding (RTB), a type of programmatic buying, is rapidly gaining currency in South Africa’s digital media landscape. A growing number of brands are using it to improve customer engagement, enhance media buying efficiency, and achieve better performance from their digital campaigns. RTB is essentially an automated, real-time auction for the buying and selling of ad impressions. It is playing an invaluable role for many of our clients in optimising their purchasing funnels from awareness to conversion. Reasons that our clients are becoming interested in RTB include their desire to make their digital ad budgets work harder as well as their...

  • It’s time for SA’s digital media industry to have a serious conversation about ad viewability

    South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions. It’s time for South Africa’s digital media and marketing sector to follow international trends and start talking more about the viewability of digital ads. With major digital marketing vendors such as DoubleClick providing the tools to measure viewable ads and the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) promoting the metric, South Africa’s industry should also get on board. Promoting this metric can help brands...

  • How to make an accurate map of your customer’s online journey

    In a competitive landscape where the consumer is king, it’s more important than ever to understand how people move from knowing nothing or little about your brand, to becoming engaged prospects, and finally, converting into customers. With customer journey mapping, you can walk alongside your online customers as they interact with your company so that you can better understand how you meet them, how they reacted to and engaged with your marketing, and at which points they decided to become your customer. Thanks to all the data you are able to collect from digital campaigns and touch points, you can gather...