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Jonty Fisher

Jonty Fisher is a marketing strategist, entrepreneur, husband, father, trail runner, political blogger, a proud South African and an appreciator of all things clever, creative, beautiful, wise, funny and courageous. While completing a Bachelor of Business Science with Marketing Honours at the University of Cape Town, Jonty joined partner Dean McCoubrey and started a small agency which formed the seed of a creative marketing agency called Traffic Integrated, which the pair launched in April 2000. As Director and co-owner of Traffic Integrated Marketing, Jonty has been responsible for overseeing the strategic direction of all work produced by the agency. Traffic is an integrated marketing agency which crafts and implements strategy-led, channel-neutral marketing solutions, delivering measured commercial results based on business and marketing objectives. Strategy, public relations, creative, events, digital marketing and brand analytics combine to produce effective and impactful through-the-line marketing activities. Traffic services a number of blue chip clients, including IBM, Nedbank, Pam Golding, Woolworths, Medshield Medical Scheme, The Really Great Brands Company (Dom Perignon, Moet & Chandon, Veuve Cliquot, Jack Daniels etc), Addis, Touchline Media and the Sagitta Group. Jonty is also a Director and co-owner of the newswire service, Mediaweb Online. This service holds connects corporate and SME clients with South Africa’s largest opt-in database of journalists, giving them access to vast publicity opportunities. Mediaweb is a ten-year-old company with a very strong reputation built upon a platform of consistent, measurable results. Mediaweb also services a number of blue chip clients, including Chevron, BP, Microsoft, Ernst & Young and Sappi.

RECENT POSTS

• Media agency of the future

  I was skimming through a recent Advertising Age where an article on the "Future of the Media Agency" caught my eye. Various media agency heads were discussing their views on how their groups would have to adapt to a rapidly evolving and increasingly fragmented media space. Their answers surprised me though, and clearly showed the desperate scramble to redefine how the entire communications media industry defines how it delivers value to clients.The media agency heads discussed how -- in ten ...

• Extreme Makeover: Getting unsexy or difficult brands onto social media

  Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting marketing budgets due to the recent global economic meltdown, every chief marketing officer has been under pressure to ‘get on Facebook’.As the dust settles, companies have burnt their fingers in their forays onto social media platforms, many because they operate in industries that don’t lend themselves to the free visible flow of customer interaction. Some ...