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Dr K.F Lai is co-founder and chief executive officer of BuzzCity, one of world’s leading mobile media companies in the development and marketing of mobile services and entertainment to a global audience.Established in 1999 in Singapore, BuzzCity’s business focuses on two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions.
These "unwired" consumers are accessing the mobile Internet on their phones due to widespread and affordable wireless access.
We're all spending more and more of our online lives on social networks. For many, these services have become the hub of their online activities, and mobile devices are a major tool for accessing these social networks and the campaigns we've recently seen provide examples of how major brands are using social media to market their products.Whether you own a hair salon or a restaurant, or work at a local retailer or manufacturer, you can apply these ideas to ...
Anyone who still believes that mobile gaming is the domain of the spotty teenage boy urgently needs to update their thinking.All age groups are now engaging in regular and immersive mobile entertainment activity on their mobile phones, and the proportion of women playing mobile games is rising fast.Those agencies and brands that understand the new dynamics of mobile entertainment can take advantage of this powerful channel to reach mainstream consumers with “byte size” commercial or branded messages.Mobile entertainment ...
Brazil, Russia, India, China and South Africa -- collectively known as the BRICs countries -- represent the next great wave for both mobile telecommunications and marketing. Home to over 40% of the world’s population, the rise of the BRICs' emerging middle class will profoundly affect both industries.Emerging markets in developing countries are destined for phenomenal growth in this sector since there are many more mobile phones than internet connections in these countries.The numbers for mobile internet growth speak ...
