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Llew is Vice President: Marketing at Clickatell.com.
Clickatell has been around for more than a decade and is the largest Online SMS mobile messaging gateway covering 869 networks in 223 countries and territories.Llew is a member of the Chief Marketing Officer (CMO) Council Advisory Board for Africa , the global Advisory Board to the Forum to Advance the Mobile Experience (FAME) and the Customer Experience Board.Llew is also a member of the Research and Metrics Committee of the international Mobile Marketing Association.
I think we've already forgotten that it took so long for us to get to the year of the mobile that was 2010, that we’re expecting similar speed in the roll-out of mobile payments solutions.Everyone and their grandmother expects that in the next year or two, your mobile phone will become your wallet and your credit card and that in order to pay, all you’ll need to do is wave it at a point of sale (POS) terminal or ...
Mobile is big. Even bigger than you think. No technology in the history of mankind has achieved the reach and penetration globally that rivals that of the mobile phone. According to the International Telecommunications Union, at the end of 2011, there were approximately six billion mobile phone subscriptions. This is equivalent to 87% of the world’s population and a huge increase from 5.4-billion in 2010 and 4.7-billion mobile subscriptions in 2009.Initial excitement about the rise of the mobile phone was ...
Apple was the telecommunications industry’s flag-bearer during 2010, finally delivering on the promise of the "Year of the Mobile" -- initially with its launch of the iPad in April and continuing with the launch of the iPhone 4 in June.What will 2011 hold for Mobile?1. iPhone sales will rocket on the back of the Verizon dealI predict Apple will sell another 10-12 million iPhones in 2011 through its new