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Matthew Buckland: Publisher
Matthew Buckland is a web guy who has over the years worked in a programming, editorial and business capacity within the online media environment. He now dedicates his life and soul to Creative Spark and Memeburn.com. He was previously General Manager of Publishing at news24.com, and then went on to found and head up award-winning innovation startup called 20FourLabs.com. He is the former General Manager of Mail & Guardian Online and co-founder of political think-tank site Thought Leader -- a Webby Award Honoree. One of his proudest moments was when some of the world's biggest blogs, Techcrunch and Mashable, his favourite site Wired.com and technology site Techmeme tried to break his servers by linking to his personal blog matthewbuckland.com in the space of a few days. He was named one of "SA’s top 100 most influential media and advertising people" by the The Annual in 2009 and one of "300 Young South Africans you should take out to lunch" by his former employer, Mail & Guardian. His favourite colour is red.
The hilarious TV satirist John Oliver took a break from lampooning geo-political issues of life-and-death importance on Sunday to instead take on a media and marketing topic, namely Native Advertising.
This new form of advertising is the hot topic getting everyone hot under the collar. Media owners welcome the new revenue stream it brings to their publications, but it worries editors because, to the purists, it feels like advertising content dressed up as independent editorial. And then of course, there are ...
There are few good things to say about printed media these days. It’s wasteful, inefficient, static, expensive to create and distribute. That’s why it’s all going digital.
But apart from a nostalgic affinity (“I like the feel of a newspaper, it’s what I have always done”), there is a huge advantage that print has over its digital rivals that perhaps no one could have foreseen.
But before I get into that, I’d like to tell you how I got here: I’ve always ...
The following is a transcription of a keynote speech made by Memeburn publisher and Creative Spark founder Matthew Buckland at the Youth Entrepreneurs Connect Conference at the Cape Town ICC on 28 September. In the speech, Buckland explores how the internet has helped bring entrepreneurship to the fore, and the impact it has had on South Africa. Drawing on his own experiences, he also describes how vital it is that universities support entrepreneurship and allow students, who are so inclined, ...
I’m lucky enough to own a Samsung Smart TV. I bought it because I believe in converged devices: I want to watch TV and hop in and out of the web, and my apps seamlessly. That is our TV experience of the future. Samsung got that right with its Android-based TV OS and is streaks ahead of the competition.
Unfortunately Samsung got it right in concept only: the execution of that vision leaves much to be desired, meaning I never used ...
I have quite a bit of Apple product fatigue. I’ve owned seven iPhones, three iPads and two mac minis in my time. They are quite pricey, and when the newest gadget comes out, the current one becomes pretty much worthless. When the iPad mini was announced, I felt that fatigue. I thought to myself -- if I am going to complicate my life with yet another device, it better be good. And chances are, if it’s an Apple gadget, it ...
I guess I’m one of the stranger users of technology. I’m not an Apple zombie, insisting everything has to be Apple “just because” or an unwavering, die-hard Microsoft zealot based on Apple hatred. I like to use best-of-breed and what suits me, irrelevant of silly branding and ideology. So for a long while I have been using a mighty mouse (Apple) and Vaio PC laptop combination. And it worked well for about three years. Then Windows 8 came along and ...
For some time now it's been pretty obvious who's been leading the laptop stakes. I don’t want to say it, but let’s just say it’s a company that begins with “A”. Again its caught computer manufacturers around the world with its pants down, consistently innovating with products like the MacBook Air and user interface innovations like multi-touch and Retina Display.
The only premium laptop around has been the Sony Vaio, but even now there is a sense that this brand is ...
All media, online or offline, survive and trade on credibility. Trust is everything and it's possibly more of a factor in a media business than any other type of business. You lose this trust, you close your media business down. Rupert Murdoch closed down one of the largest newspapers in the world when trust was broken. It gets that bad.
You lie about your numbers, and it's over. Media companies sell audience to advertisers, and if they are paying money for ...
Facebook's share collapse has the social network's strongest critics buzzing, some even going as far as questioning the future of the platform. Are we really betting that this is going to be one of the most valuable companies in the world or is this just business as usual in the technology sector: dot.com crash all over again?
By far the most vehement of criticisms comes from Vanity Fair contributing editor and Newser founder Michael Wolff. In an article on MIT site ...
Social networking hasn't quite lived up to its promise. It was supposed to flatten hierarchies and democratise networking. Theoretically, I'm just a few clicks and an email away from Richard Branson, so I should be able to have a conversation with him and do business.
How hopelessly naive. The reality is that social networks mirror life and it's difficult to get the attention of busy, important people. Why? Because well-known and successful people have limited time and can't possibly give attention ...