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Melissa Chetty

Melissa Chetty completed a BA in Film and Media Production at the University of Cape Town in 2006 and specialised in Interactive Media. She started her career selling print and online advertising for the Filmmakers Guide to Service Companies of the World and took over the role as website manager. An interest in SEO saw her starting as internet marketing assistant at Gnu World Media, where she later become the SEO project Manager. She now works as the Social Media Manager at Creative Spark Interactive and tweets about wine on the side.

RECENT POSTS

• 10 Online reputation tools worth exploring

  ORM and social CRM have become social media buzzwords. They've started doing the rounds in boardrooms. Given their proliferation, I decided to look at a few free and paid online reputation management tools that are being used by major global brands.BrandsEye Award-winning South African ORM software, BrandsEye currently services about 26 countries. BrandsEye started as a simple ORM tool that has now expanded to include reporting, conversation tracking, automated escalation, reputation scores and data segmentation amongst other in-depth searches. The ...

• Social media networks for food and wine bloggers

  Food and wine bloggers are springing up almost every day. To ensure that your blog doesn’t get lost in the crowd of daily posts on Twitter and Facebook, here are some social networks that allow you to share recipes and tips, meet new people and generate traffic to your blog.The key to using these social networks is to become a real user, avoid spamming by providing links to quality, relevant sites (including your occasional blog post). Make the effort ...

• Facebook Studio launched: A platform for creatives

  Facebook has recently launched a new community site called Facebook Studio – a platform for creative and innovative social media agencies and marketers to come together and share their ideas. The site not only serves as a showcase of the best marketing campaigns on Facebook, but allows the company to interact with agencies in a collaborative, creative learning space.“On Facebook Studio you can get recognized for your creativity, be inspired by your peers, and browse a collection of work ...

• Six random social media #FAILS

  Think before you click. Facebook and Twitter used to be a place where people came together to vent, rant, complain and post funny pictures. Now a simple status update could cost you your job, draw negative attention to your brand and label you a failure online - forever.Here are a few examples of stunning social media fails, point and laugh, but learn from their mistakes.Social Media Management Fail - Scott BartosiewiczWhat he said: “I find it ironic that Detroit is known ...

• The 9 most engaging Facebook Pages

  What do the game of poker, a dead pop icon, a woman who travels in a large egg, and a little boy with a large head and English accent have in common? They all top the Facebook Page leader board in terms of "Likes". It takes less than a second to like a Page, but do you go back to read, comment, share and participate?I took a look at the engagement and content scores of these Pages using SocialBakers.com ...

• Zuckerberg’s hack attack leads to new security features on Facebook

  Coming soon to your Facebook Account Settings--secure browsing and one-time passwords. These security enhancements have been introduced on the heels of a hacker posting a bogus message on Mark Zuckerberg’s Facebook Page suggesting that the website pursue social good instead of business profit.The update posted late Monday suggested that Facebook turn to its users instead of banks for money and got "liked" by more than 1,800 members of the social network before it was erased. Image courtesy of ...

• 8 essential apps to customise Facebook Pages

  In recent months, many of Facebook's apps have gone through a dramatic facelift -- some were culled while others became powerful tools for business. Used properly, these apps and plugins can create interactive environments for users to engage with brands on different levels.Apps that allow you to create polls, quizzes and surveys have become valuable for gathering user data, conducting market research and fine-tuning products and services.If you're getting started as the manager of a Facebook Page, then ...