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Pieter Streicher

Dr Pieter Streicher graduated from WITS with a BSc-Eng(Civil) in 1991 and he received his PhD from UCT in 1996. After working as a civil engineer at HHO Africa, Dr Streicher, along with Richard Simpson, (BSc-Eng(Civil), MBA), established Celerity Systems in mid-2000 as an IT services company focusing on the marketing and management of Internet-based solutions.BulkSMS.com was established in 2000 as a division of Celerity Systems to focus on SMS messaging solutions for commercial and non-commercial communications.As a leading wireless application service provider, BulkSMS.com offers bulk SMS messaging solutions to large and small businesses, public benefit organisations, and individuals.The company is headquartered in Cape Town, South Africa and has a global market presence, including in Europe, South Africa, the United Kingdom, and the United States of America.

RECENT POSTS

• A step in the right direction for mobile payments

  Mobile payments for mobile subscription services are receiving much news of late due to negative consumer sentiment over unsolicited billings. An imminent change in the way that South African mobile provider Vodacom signs up customers for third party mobile subscription services is good news for consumers and paves the way towards building increased confidence in mobile payments. A second important development is the recent law that states that mobile network operators should put in place the ability to block a ...

• The liberating power of SMS

  According to Clay Shirky, renowned digital media commentator, “communication tools don’t become socially interesting until they become technologically boring.” Now while I’ll never consider SMS boring, I’d argue that SMS has become so entrenched in our day-to-day lives that it meets this criterion, and has not only become socially interesting, but is impacting our society in significant ways.“The moment we are living through is seeing the largest increase in expressive capability in human history” says Shirky. SMS is definitely a ...

• Is SMSing making your child stupid?

  SMS language or ‘textspeak’ is taking a lot of flak for the general misuse of the English language today – both in spelling and grammar. But is it all negative?Parents and teachers have been blaming cellphones and SMSes for a ‘degradation in the English language’ for years now, and they feel this technology is standing in the way of children learning proper English.What many parents and teachers don’t take cognisance of, however, is that ‘textspeak’ serves a very definite ...

• Mobile marketing needs a great leap forward

  Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington Post article looks at how the “texting generation doesn’t share boomers’ taste for talk”. It is a fact that consumers are having interactive and fulfilling conversations via SMS.So why are so few companies really engaging with their customers via this channel? Too often, the mobile component of a marketing campaign is tacked on at the end, ...