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Phil Barrett

Phil Barrett is a director of Flow Interactive in the UK and South Africa. He's a user experience designer, which means he helps businesses make more money by making their customers happier. As the complexity of the world around us increases, good user experience design brings back simplicity, humanity, relevance and delight. Essential ingredients for a thriving relationship with your customers. Phil has over 15 years of interaction design experience. He has worked on UX projects for the BBC, Standard Life, Vodafone, MWEB, Pam Golding, MXit and many others.His blog is at fronttoback.org

RECENT POSTS

• Launch & learn: What web businesses can learn from the Gautrain

  If you’ve been in Johannesburg recently, you’ll know about the new high-speed, high-tech rail link, called the Gautrain. For now, it speeds at 160km/h between the airport and Sandton, a key business district. But what’s interesting about it is that they launched it before it was done.Many organisations launch digital products and services before completion too. It’s the “launch and learn” approach -- get something out there and see what customers say. Gautrain did it (mostly) right, by providing ...

• How to lose customers and alienate people

  South African websites repeatedly make basic usability mistakes. The results: frustrated customers, negative brand impact, reduced online sales, and poor return on investment for the whole web project.The best advice for making an impact online is to Zig when others Zag. Stand out. Be amazing. Give a shit.But if you work for a South African corporation, I’m sure you’ll feel much more comfortable following the herd. So here are five instructions for making sure your ecommerce site delivers industry-standard ...