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Philip van Zyl

Philip van Zyl is an entrepreneur, founder of People Surveys and Get Social Media , and a search marketing and social media enthusiast. Prior to starting online in 2001 he founded an NGO called Usiko, working with young men in ganglands in and near Cape Town. When not doing online marketing strategy work with clients he runs a growing SEO and SEM business getting companies onto the first page of Google search results for their keywords. Philip is the author of the 2009 international publication "Grow Your Business Using Social Media" which is available from his blog. All time favourite activity? "hanging out with my kids."

RECENT POSTS

• Look mom, I’m rioting on YouTube

  It's June 16th 2011 and the Vancouver Canucks ice hockey team loses Game seven of the Stanley Cup final to the Boston Bruins. A few beer bottles are thrown at the giant tv screen, some garbage cans are overturned. And then out on the streets a full scale riot kicks off.Reminiscent of the riots of 1994 under very similar circumstances, this time things may well turn out differently, thanks largely to the social media sites we live with an use ...

• Social media: What you really need is a strategy

  There’s a saying that goes like this… "If you don’t know where you are going, any road will get you there." Amen when applied to social media. An analogy came to me one day that I use when explaining social media in context to clients and at learnshops that I run, and it goes something like this…Imagine that your blog or your website is where you have your party. Social media are simply the channels you use to invite people ...