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Richard Mullins

Richard Mullins opened Acceleration's Johannesburg office in 2000. Richard has played an instrumental role in the growth of Acceleration in South Africa, working with clients to identify their online marketing needs and establish effective online marketing strategies that deliver superior results. This is achieved through the implementation of technology services such as Advertiser and Publisher Ad Operations, Email, Paid Search and Site Analytics.

RECENT POSTS

• Why data is the new oil

  Can there be any commodity more precious to an online user today than data? This resource is already valuable for those that know how to effectively exploit it and its value is set to grow even more over the next three years.Data is the oil of the online world -- the fuel that powers the engines of online business. Yet there are still many businesses that have yet to grasp just how important the reams of data generated by ...

• Social media: Is it a bubble and will it burst?

  Over the past few years, social media has ballooned from being a small, emerging niche into a major force in the online marketing and advertising space. However, those who lived through the dotcom boom-and-bust cycle can't help asking whether we are about to see another bubble burst.After all, the hype about social media has quickly become inflated, more brands are throwing resources into interacting with customers on social media, and there is still no real clarity about how most social ...

• Email marketing in the time of social media

  Email marketing is one of the most powerful weapons in the online marketer's arsenal, provided it is used in a personalised and engaging manner that takes into account the ways that social networking has changed online interaction and communication over the past five years.Ironically, the rise of social networking sites and social media have caused email volumes to soar rather than decline. What's more, industry research shows that many internet users check their email before they do anything else ...

• Six reasons why marketers should embrace cloud computing

  Cloud computing is one of those buzz phrases that you may think means nothing to you as a marketer. In reality, the cloud can help you to leverage marketing automation technology at a low cost, roll it out quickly and start experiencing its benefits within weeks.In a world where marketing automation software is no longer simply a "nice to have", cloud computing is fast becoming the key differentiator. Cloud computing can be loosely defined as a technical architecture where ...