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Sheena Gates

Sheena Gates, also known as SheBee, started out as a personal blogger, which lead her to Facebook, which lead her to Twitter, which lead her to the business of that social media thinger everyone's always talking about. Officially employed by aqua online, Sheena spends her days heading up the social media department, transforming herself into an ex-Durbanite now Joburg local yocal, and trying to convince her Jewish boyfriend to agree that bacon is the best thing ever invented on earth.

RECENT POSTS

• 10 Google+ tips and tricks

  By now most of you will have been offered the G+ invite from at least one of your Gmail contacts, and if not, hang in there sunshine it’ll happen soon.I’ve spent the better part of 2 days playing around on G+, getting to know the interface and asking really dumb questions to my community of about 500 or so contacts. It’s always fun being the first bunch on board, it gives us that advantage of looking like a noob ...

• Upgraded Facebook Pages: The good, the bad and the ugly

  It was with excitement and trepidation that I read a Facebook news story on the redesign of pages last night. I always get nervous with these things -- you’re never sure which way Facebook is going to sway; toward the people, or toward the brands.In playing around with the new settings this morning (you can upgrade before the compulsory launch date of 10 March, by the way) I noticed three very prominent things:You may now interact with other pages as ...

• 4 ways to manage your brand’s online reputation during silly season

  It’s at this time of year where you can really make your professionalism shine through. Social media keeps no office hours. People talk about your brand regardless of the time, location or date. Christmas time just opens up another opportunity for your fans and followers to discuss how empty your stores are, or how slow the accounts department is, or how distant the managers are because they’re not on leave.Have you thought about how you’ll handle complaints on your social ...

• What the Zuck? Facebook Page admin bombshell causes havoc

  We all know how much of an outcry there is every time the Facebook developers get it into their developer heads that the platform needs a change. Usually I’m rather *meh* about any of the new features, I quietly adopt them, get used to them and move on until the next time a change comes round.This time, I’m sitting in my office flabbergasted, after getting a call from my team telling me that the Facebook pages we run for ...

• NASA announces arsenic-eating bacterium, ending ‘alien life’ speculation

  So what were you expecting? A real-life alien to waltz out onto stage? Pictures of life lived happily on another planet? Intense speculation and wild theorising came to an end after NASA's press conference to announce the discovery of an arsenic-eating bacterium.The space agency had created monumental online buzz with its mysterious announcement of a news conference on Thursday to discuss a scientific finding that relates to the hunt for life beyond the planet Earth. Alien speculators went into ...

• The social media consumer: How to complain, and be heard

  Congratulations. You can now make your voice heard via Facebook or Twitter, and tell your least favourite companies exactly what you think about them. But does that give you the right to be rude and obnoxious? Do you even realise that there are real people who have to respond to your "input"?It seems that consumers everywhere have suddenly hit the end of the year 2010 and woken up to the power of social media. Brands routinely make the news because of ...