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Wikus Engelbrecht

Wikus Engelbrecht is a writer, journalist and digital poet at GraphicMail, an international email and mobile marketing service provider. His professional career in language and media has spanned the film, print advertising, magazine publishing, food theater and online content industries since 2003.

RECENT POSTS

• Does Google Auto-Translate spell trouble for your email campaign?

  Last week Google launched its auto-translate feature for Gmail, in theory making email a lot simpler for people who don't speak the same language.The automatic message translation (AMT) tool, which started as an experiment in Gmail Labs during 2009, has finally graduated to full inbox operating status.AMT works by providing you with an automatically prompted translate button for any message that Google recognises to be in your non-default language. So, if your default is set to Russian, Gmail will ...

• How one court decision could change email forever

  A few weeks ago, the Californian court made a new ruling about email sender identification that now has people everywhere scratching their heads on how to modify their campaigns to stay out of the legal fire.This new law is all about discouraging the sending of promotional emails that contain false or misrepresenting header information. It mainly demands that commercial email advertisements (in other words, email sent specifically to sell a product or advertise a service) must include a domain name ...

• Where spam is going in 2012 and what to do about it

  Over the years Spam has evolved from consisting of annoying but otherwise harmless advertisements, to becoming a carrier of viruses and malware that can damage your computer and make you vulnerable to identity theft (a.k.a. “phishing”).Despite major developments in the area of anti-spam software and measures such as filters, blocks and blacklists for dubious senders, the negative effects of spam are still being felt by individuals and businesses alike.How spam affects youSpam is more than just a minor rash. According ...

• Email or automated software: Which is best for getting your business out there?

  For Joe Public, trying to determine the best service to successfully promote his small business, taking a highly detailed look at the different capabilities of specialised marketing software applications and choosing between them can be difficult. So what is he to do?There are two main roads to take: either one opts for email marketing software or marketing automation software, though many people mistakenly think that these terms are interchangeable or are just fancy ways of describing the same thing. As ...

• 4 Hot tips for making sure your email gets to where it needs to

  Email delivery is a highly important consideration; after all, nobody can click on a link in an email they never see. Unfortunately though, there are a number of obstacles each email must overcome before reaching its intended destination, ideally avoiding the spam folder of course.According to Return Path's Global Email Deliverability Benchmark Report for 2011, only 81% of global email reaches the inbox. Email deliverability in the Unites States is the highest with about 86% of emails making it ...

• 4 Hot tips for sending out a kick-ass Valentine’s email campaign

  Valentine’s Day is fast approaching and whether you personally view the season of hearts as the most romantic time of the year, filled with love and affection, or an annual catastrophe of tacky décor and extravagant gifts; there’s no question that it can have a positive effect on business.In America, Valentine's Day is the second largest retailing event of the year and has, quite reasonably, been criticised as just an excuse for frantic commercialism.While this sentiment may be true, few ...

• 5 New Year’s resolutions you should make for your email campaigns

  New Year’s resolutions are always easy to make, but notoriously hard to keep.2011 is firmly in our rearview mirrors. It's more than two weeks into 2012, and all those well-intended resolutions which seemed so reasonable at the end of last year may have already fallen by the wayside. Whether you set out to tame the bulge, kick smoking or learn to Tango; you may not yet have had the resolve to follow through on those changes, instead relegating them ...

• 5 Tips to jingle all the way with Christmas emailing

  For some of us, the joy of Christmas comes in the form of greatly increased interest in retail offers and seasonal content, which makes it the most profitable time of year for businesses.With only a few days to go, the festive season spending frenzy is well underway, but even as we begin to count down the hours there’s still a lot of shopping left before Santa jumps on his sleigh.With that said, it’s getting a little late for planning any ...

• Five mobile trends to look out for in 2012

  The mobile landscape of 2012 is ripe with possibility. Globally, it’s estimated that 5.3-billion people have mobile phones. This means that there are more people picking up a mobile phone every morning than lifting a newspaper. Increasingly, it's not only to make calls and send texts either -- mobile data traffic is trebling every year.Mobile devices such as tablets and smartphones became the highest-selling consumer electronic device category in 2011, amounting to 115-million units in Q3 alone -- according ...

• Three 2011 developments that changed your inbox forever

  I've never been comfortable with so-called predictions, and would rather stick to analysing concrete developments to pave the way for the future. Nobody ever said that email was an easy game. Keeping up with new trends in this very dynamic field can be tough and 2011 certainly delivered its own share of challenges that might well re-define the act of emailing, even for the everyday non-commercial sender.1. The rise of the Priority InboxThe battle for the inbox is something ...

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