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Advertising and Media

  • Amazon Prime Video is officially in South Africa

    The Amazon Prime Video streaming service has officially gone global, launching in South Africa as well. "Amazon today announced that Amazon Prime Video is now available to customers in more than 200 countries and territories around the globe," the company announced in a press statement. "Customers can sign up for a Prime Video membership at PrimeVideo.com and watch on Android and iOS phones and tablets, Fire Tablets and popular LG and Samsung smart TVs," the company explained. The service is available to new regions at an "introductory price" of US$2.99 (or €2.99) per month for the first six months. Thereafter, users can...

  • The one thing digital marketers don’t use enough

    There's a lot of room for interpretation in digital marketing, but there's one thing you absolutely cannot and should not leave out of your strategy: A/B split testing. A/B testing is the answer to all of your marketing woes and can quickly and effectively transform everything from content creation to web design. The Value of A/B Testing While you've certainly heard the term dozens of times, don't be ashamed if you find yourself asking, "What is A/B testing?". If you've never done split testing on your own, then you may be intimidated by the idea. However, with the right tools and understanding the...

  • Grand Tour is most pirated show of all time – report

    Amazon's The Grand Tour, featuring the Top Gear trio, is the most pirated show of all time, surpassing Game of Thrones, according to a new report. The first episode of the series was downloaded 7.9 million times, the second was downloaded 6.4 million times and the third episode saw 4.6 million downloads, the Daily Mail reported, citing data from analytics firm MUSO. British viewers were the top culprits, the publication reported, accounting for 13.7% of downloads. MUSO claims that Amazon lost potential revenue of £3.2-million on episode one. It's unclear how the analytics firm arrived at this figure though. The first episode of...

  • Pornhub’s ‘Horny Little Christmas’ ad is more SFW than expected

    We've written quite a bit about Pornhub in the past, but not because of the actual site's content. Its Insights blog sheds some gloriously detailed analytics and statistics for the wider internet to gawk at. But when the site isn't curating numbers or building graphs, it's making hilarious advertisements for YouTube. This particular gem is a bit of a misleading one. It tells the story of a group of ordinary people scattered throughout a town all seemingly set to spend Christmas night alone, when suddenly Santa appears. What happens next is, well... surprisingly safe for work. The ad is ultimately punting the...

  • ShowMax now supports Android TV, PS4 app ‘out soon’

    Naspers-owned video streaming service ShowMax has today announced that it now fully supports Android TV devices. This support comes courtesy of an updated Android app, which now allows users to watch streaming content "through a compatible Android media player or on a smart TV running Android TV software". Android TV was a OS launched by Google back in 2014, but doesn't feature on too many media devices in South Africa. Still, if you happen to have an Android-based device like the CloudGate or Mi Box, the app should now play nice with your large TV. Speaking of large screens, other additions made...

  • BS Detector: an add-on to detect fake news websites

    Fake news websites have enjoyed a surge in popularity thanks to social media, but truly exploded thanks to the US election. But how do you avoid being duped by them? Well, aside from following our tips and avoiding these websites, you can try using a browser add-on dubbed BS Detector. The extension, available on Chrome, Opera, Firefox, Safari and Microsoft Edge, simply alerts users to unreliable news sources. And it works across most webpages, such as Facebook or a general news/opinion article. "A browser extension for both Chrome and Mozilla-based browsers, BS Detector searches links on a given webpage for references...

  • 5 things to know about Netflix’s offline downloads

    Streaming colossus Netflix has finally revealed download functionality for Netflix, allowing users to store videos on their devices for offline viewing. It's been a long-overdue feature, allowing people to watch while on planes, overseas and in other places where fast, bountiful internet isn't readily available. But what should you know about the feature then? We've got five things to keep in mind. MicroSD card support is weird Netflix doesn't let you choose where to store downloaded video clips, making for a rather weird omission. But according to the streaming service's help page, Netflix will save videos to wherever the app is installed. In...

  • Netflix movies, series are now available as offline downloads

    Netflix users can now download films and movies to their mobile devices via the app, the streaming service announced. Eddy Wu, the company's director of product innovation, explains that it was numerous user suggestions that prompted the feature's inclusion. "While many members enjoy watching Netflix at home, we’ve often heard they also want to continue their Stranger Things binge while on airplanes and other places where internet is expensive or limited," he explains. Netflix users in the States can now download series and movies for offline viewing As for the feature itself, it's reminiscent of ShowMax's offline downloading service. Simply head to your favourite series or...

  • After Trump win, internet to get Canadian mirror (kind of)

    The US election has forced tech companies and other entities to look closely at their operations, owing to the imminent Trump administration coming into power. At least one pivotal entity, the non-profit Internet Archive, has taken to creating an insurance policy in Canada, in the form of a mirror. The Internet Archive is behind the landmark Wayback Machine, a service which charts the internet's history and has already saved billions of URLs. The Wayback Machine sees between 300 million and 750 million webpages being saved every week, capturing old articles and forgotten websites. In other words, creating a mirror won't be a trivial task...

  • Digital publishing and the world’s largest education company

    As an arm of a 172-year- old publishing company, Pearson Education has experienced the digital revolution first-hand. Many saw the seismic shift toward digital as a klaxon sounding the imminent death of the publishing industry, but Pearson has managed to adapt and has remoulded itself into as much a digital publisher as a print publisher. Subsequently, it is the largest education company in the world. Stacy Treco is VP and director of digital strategy at Pearson Education, as the latest role in a three-decade career at the company. Her focus has been on the pursuit of innovative excellence. This characteristic helped...

  • Reddit’s Joel Meek on challenges facing digital publishing

    Joel Meek has been VP of Operations at Reddit for over a year. In his role, Joel oversees Reddit’s Community, Trust and Safety, Finance, Media Partnerships, and Business Development teams. Previously, he managed the Community and Partnership teams at Pinterest, supporting and growing the company's communities and helping small- to mid-sized businesses advertise on the platform. Joel also worked on building the Sales and Support teams for Google Apps. Ahead of his presentation at the Digital Publishing Innovation Summit this December 5-6 in San Francisco, we sat down with Joel to talk all things digital publishing. What are the key challenges posed by having user-generated...

  • Google wants to make annoying mobile interstitials a thing of the past

    Google has announced that it will soon revamp its mobile search functionality to better aid users on their journey through the web. This improvement comes in two major forms. Firstly, the company announced that it will shed its "mobile-friendly" label from websites altogether, thanks to the steady growth of mobile web traffic. The company notes that it found "85% of all pages in the mobile search results now meet this criteria". The removal of the label serves to reduce clutter, but will remain as a ranking signal. Secondly, and perhaps the change with the the biggest update, is its treatment of websites...

  • Axl Rose sends legal letter to Memeburn over ‘fat’ pics [Update]

    Update 2: Legal representatives for Memeburn have called on the site's hosting provider, Hetzner, to back down. "Use of the images of Axl Rose in the news article at URL http://memeburn.com/2016/06/axl-rose- tries-remove-unflattering-photo-web/ is considered fair dealing as contemplated in section 12(1)(c) read with section 15(4) of the Copyright Act 98 of 1978 in that the images were reproduced '...for the purpose of reporting current events in a newspaper, magazine or similar periodical...'" read an excerpt of the email to Hetzner. "The article in question examined the actions of Axl Rose in attempting to prevent publication of the images in question, with particular...

  • Netflix 4K streams are now exclusive to Windows 10, Edge

    Netflix has had a 4K streaming option for a while now, being part of its highest pricing tier. In fact, the company was one of the first major services to roll out 4K support. But in a rather surprising move, the streaming colossus and Microsoft have announced that 4K content will be exclusive to Windows 10 machines. "4K content from Netflix is now available exclusively for compatible PCs and 2-in-1 devices with Windows 10, including the new Gilmore Girls: A Year in the Life, premiering November 25th," the Redmond company announced on its blog. Have a Windows 10 device and want to...

  • Fake news in South Africa: 5 websites you should definitely avoid

    Whether it's to simply hoodwink people or to generate ad revenue, fake news websites have received mainstream attention in recent months. Now, we've already written a guide to spotting fake news, but what about the websites themselves? Here are five websites you should be avoiding. T1mesLive "Before you read our disclaimer, we wish to state that, we are not connected to or  linked to 'TIMES LIVE' in any way. Take note of the number '1' in our 'T1MESLIVE'. Please do not be deceived! Leave the website immediately if you have found yourself in the wrong place," reads the disclaimer. The website hides behind...