<?xml version="1.0" encoding="UTF-8"?> <rss
version="2.0"
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:atom="http://www.w3.org/2005/Atom"
xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
><channel><title>memeburn &#187; Advertising &amp; Marketing</title> <atom:link href="http://memeburn.com/category/advertising-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://memeburn.com</link> <description>Tech-savvy insight and analysis</description> <lastBuildDate>Sat, 26 May 2012 13:26:22 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <item><title>Selling yourself in the digital era: It&#8217;s still about spreading ideas</title><link>http://memeburn.com/2012/05/selling-yourself-in-the-digital-era-its-still-about-spreading-ideas/</link> <comments>http://memeburn.com/2012/05/selling-yourself-in-the-digital-era-its-still-about-spreading-ideas/#comments</comments> <pubDate>Mon, 21 May 2012 04:30:39 +0000</pubDate> <dc:creator>Walter Pike</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[digital]]></category> <category><![CDATA[Social media]]></category> <category><![CDATA[Traditional]]></category><guid
isPermaLink="false">http://memeburn.com/?p=65054</guid> <description><![CDATA[When it comes to selling yourself or your brand, the real task is to spread ideas. Simply put, we want to spread the idea that our brand is amazing, or that you would be crazy not to come to our show or who would vote for anyone other than our party? Yes I know there’s [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/selling-yourself-in-the-digital-era-its-still-about-spreading-ideas/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>6 things that will guarantee B2B social failure</title><link>http://memeburn.com/2012/05/6-things-that-will-guarantee-b2b-social-failure/</link> <comments>http://memeburn.com/2012/05/6-things-that-will-guarantee-b2b-social-failure/#comments</comments> <pubDate>Wed, 16 May 2012 05:00:07 +0000</pubDate> <dc:creator>David Graham</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Social media]]></category> <category><![CDATA[B2B]]></category> <category><![CDATA[Chris Dessi]]></category> <category><![CDATA[Dante's Inferno]]></category><guid
isPermaLink="false">http://memeburn.com/?p=64485</guid> <description><![CDATA[Having spent some time participating on most of the popular social networks from a B2B social media marketing perspective, I have listed a number of things you can do to ensure your social media efforts fail dismally. Commit these cardinal sins and some of the scenes from Dante&#8217;s Inferno will seem like a picnic by [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/6-things-that-will-guarantee-b2b-social-failure/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>How social media supports business events in emerging markets</title><link>http://memeburn.com/2012/05/how-social-media-supports-business-events-in-emerging-markets/</link> <comments>http://memeburn.com/2012/05/how-social-media-supports-business-events-in-emerging-markets/#comments</comments> <pubDate>Fri, 11 May 2012 05:00:35 +0000</pubDate> <dc:creator>Lara Fawzy</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Social media]]></category> <category><![CDATA[B2B]]></category><guid
isPermaLink="false">http://memeburn.com/?p=64099</guid> <description><![CDATA[My first thoughts when sitting down to write about emerging markets and social media was &#8216;where to start?&#8217; Social media is a huge topic and emerging markets are vast, so I’ll narrow this down to using popular social media tools to support Business to Business (B2B) events in emerging markets, virtual and physical. One huge [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/how-social-media-supports-business-events-in-emerging-markets/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>How to reward the right behaviour in a mobile world [Net Prophet]</title><link>http://memeburn.com/2012/05/how-to-reward-the-right-behaviour-in-a-mobile-world-net-prophet/</link> <comments>http://memeburn.com/2012/05/how-to-reward-the-right-behaviour-in-a-mobile-world-net-prophet/#comments</comments> <pubDate>Tue, 08 May 2012 10:00:39 +0000</pubDate> <dc:creator>Shawn Graaff</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Mobile]]></category><guid
isPermaLink="false">http://memeburn.com/?p=63771</guid> <description><![CDATA[Did you know that 95% of what we do is subconscious? The human mind decides not only which products and services to buy but also how to do so. It’s the key to consumerism. Although this fact is as obvious and predictable as the human mind is, examining the consumer process with the view of [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/how-to-reward-the-right-behaviour-in-a-mobile-world-net-prophet/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Does Google Auto-Translate spell trouble for your email campaign?</title><link>http://memeburn.com/2012/05/does-google-auto-translate-spell-trouble-for-your-email-campaign/</link> <comments>http://memeburn.com/2012/05/does-google-auto-translate-spell-trouble-for-your-email-campaign/#comments</comments> <pubDate>Mon, 07 May 2012 04:30:25 +0000</pubDate> <dc:creator>Wikus Engelbrecht</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[AMT]]></category> <category><![CDATA[email]]></category> <category><![CDATA[email marketing]]></category> <category><![CDATA[gmail]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Google Translate]]></category><guid
isPermaLink="false">http://memeburn.com/?p=63553</guid> <description><![CDATA[Last week Google launched its auto-translate feature for Gmail, in theory making email a lot simpler for people who don&#8217;t speak the same language. The automatic message translation (AMT) tool, which started as an experiment in Gmail Labs during 2009, has finally graduated to full inbox operating status. AMT works by providing you with an [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/does-google-auto-translate-spell-trouble-for-your-email-campaign/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>The Next Web&#8217;s IE9 partnership: the future of advertising or a load of crock?</title><link>http://memeburn.com/2012/05/the-next-webs-ie9-partnership-the-future-of-advertising-or-a-load-of-crock/</link> <comments>http://memeburn.com/2012/05/the-next-webs-ie9-partnership-the-future-of-advertising-or-a-load-of-crock/#comments</comments> <pubDate>Fri, 04 May 2012 05:00:44 +0000</pubDate> <dc:creator>Jonathan Houston</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Online media]]></category> <category><![CDATA[Bing]]></category> <category><![CDATA[IE9]]></category> <category><![CDATA[Microsoft]]></category> <category><![CDATA[The Next Web]]></category><guid
isPermaLink="false">http://memeburn.com/?p=63408</guid> <description><![CDATA[Websites, especially ones that only provide content, have to constantly find new and interesting ways of ensuring that users click on their display advertising. This is the only way that they can stay in business. But where do you draw the line between objectivity and &#8220;advertorial&#8221;? The Next Web is a four-year-old online publication that [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/the-next-webs-ie9-partnership-the-future-of-advertising-or-a-load-of-crock/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Building social communities: the NOT campaign opportunity</title><link>http://memeburn.com/2012/05/building-social-communities-the-not-campaign-opportunity/</link> <comments>http://memeburn.com/2012/05/building-social-communities-the-not-campaign-opportunity/#comments</comments> <pubDate>Fri, 04 May 2012 04:45:25 +0000</pubDate> <dc:creator>Craig Rodney</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Social media]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[Social Communities]]></category><guid
isPermaLink="false">http://memeburn.com/?p=63437</guid> <description><![CDATA[The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it was acceptable to ignore these moments, but we now have the tools and the techniques to convert this ”downtime” into an opportunity to build loyal communities. Companies plan out their annual [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/building-social-communities-the-not-campaign-opportunity/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>How do you measure social media ROI?</title><link>http://memeburn.com/2012/05/how-do-you-measure-social-media-roi/</link> <comments>http://memeburn.com/2012/05/how-do-you-measure-social-media-roi/#comments</comments> <pubDate>Fri, 04 May 2012 04:30:46 +0000</pubDate> <dc:creator>Anton Koekemoer</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Social media]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[social media marketing]]></category><guid
isPermaLink="false">http://memeburn.com/?p=63458</guid> <description><![CDATA[Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When it comes to the measurement of social media marketing and ROI, though, many businesses find it very difficult to connect returns with their social media investment. Social media marketing requires planning, [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/how-do-you-measure-social-media-roi/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>6 very good reasons advertisers should pay more attention to women online</title><link>http://memeburn.com/2012/05/6-very-good-reasons-online-advertisers-should-pay-more-attention-to-women/</link> <comments>http://memeburn.com/2012/05/6-very-good-reasons-online-advertisers-should-pay-more-attention-to-women/#comments</comments> <pubDate>Thu, 03 May 2012 05:00:31 +0000</pubDate> <dc:creator>Megan Bernstein</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Social media]]></category> <category><![CDATA[comScore]]></category> <category><![CDATA[Nielsen]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[women]]></category><guid
isPermaLink="false">http://memeburn.com/?p=63134</guid> <description><![CDATA[When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space? After looking at a recent research report published by Nielsen, it’s glaringly obvious that women are making their mark [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/6-very-good-reasons-online-advertisers-should-pay-more-attention-to-women/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Does Denny&#8217;s have the ultimate recipe for online marketing success?</title><link>http://memeburn.com/2012/05/does-dennys-have-the-ultimate-recipe-for-online-marketing-success/</link> <comments>http://memeburn.com/2012/05/does-dennys-have-the-ultimate-recipe-for-online-marketing-success/#comments</comments> <pubDate>Wed, 02 May 2012 05:00:19 +0000</pubDate> <dc:creator>Jonathan Houston</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Denny's]]></category> <category><![CDATA[Frances Allen]]></category><guid
isPermaLink="false">http://memeburn.com/?p=63112</guid> <description><![CDATA[Denny’s is America’s breakfast diner of choice. But it also seems to have got the recipe right (excuse the pun) when it comes to serving up (I can’t stop!) excellent online content that gets its audience’s mouths watering and coming back for more! But what exactly has it done and are there some real world [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/does-dennys-have-the-ultimate-recipe-for-online-marketing-success/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using disk: basic
Page Caching using disk: basic
Database Caching 12/156 queries in 0.141 seconds using memcached
Object Caching 1117/1439 objects using memcached
Content Delivery Network via s1.cdn.memeburn.com

Served from: memeburn.com @ 2012-05-26 22:46:18 -->
