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Advertising & Marketing

  • Should the SA digital space worry about its poor Cannes Lions showing?

    This year, the Cannes Lions International Festival of Creativity was not a happy hunting ground for South Africa's digital agencies. In fact, the only local digital agency to win something was Gloo@Ogilvy, which won a bronze in the Digital Media category. To put that into perspective, 80 awards were given out in that category alone. Another 126 were handed out in the Cyber Lion category with a further 42 campaigns awarded in the mobile category. Within that context, one digital agency win can seem pretty depressing, but should we be worried? The instinctive answer to that is "yes, definitely",...

  • 4 ecommerce marketing trends you should really know about

    The past 15 years have seen Ecommerce grow immensely. Now with the growth in technology, the pioneers of e-commerce stores are trying to make use of new and advanced Techniques in order to facilitate the online shopping and online selling experience for consumers so that their experience becomes a lot more fun and enjoyable. A lot has changed now, with amazing developments in the field of technology notable advancements have been made in mobile technology, social networking, analytics, and in personalization. All of these changes combined have given rise to new trends in the field of e-commerce marketing. Some...

  • ‘People are the digital economy': staying relevant in an age of digital disruption

    How do you ensure that your business remains relevant in an age where technology evolution is taking place so rapidly? What is the best way forward when designing a digital product for a consumer in the digital age? The answers to these questions are less daunting when you realise there are digital product design experts more than willing to guide your design team in realising your next digital product. Nevo Hadas, a partner at &Innovation shared his insight on how to strategically ensure that you and your business remain relevant in the digital age. His key insights seemed obvious,...

  • How to help your sales team produce their own proposals without creating a marketing nightmare

    A good proposal is the backbone of a successful sale. A creative, concise and well-written document can convince prospects who need more ‘proof’ of your company’s expertise and experience. It can engage those who may not have hit it off with your sales team, and it can be passed on to people who have not met your representatives but who could influence the decision-maker. But sales and marketing teams are busy, and too often they don’t work together the way they should. Add the fact that deadlines are often very tight and you can understand why really good proposals...

  • In digital, the idea is not in the execution

    During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David Droga and Steve Dunn. At the time Dunn was the Executive Creative Director at Ogilvy in London and Droga was the global Creative Director for Saatchi & Saatchi. They both showed some amazing creative work that their agencies were producing at the time, but it was something that Dunn said that has stuck in my mind ever since. He said the big idea is what really counts and the art direction is just the icing...

  • Want to beat your competitors online? Focus on magnetic content

    Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for top traffic generating keywords and no other content were available but the content on your website for your target audience to read. Back then, digital marketing was a term not many people had heard about. There weren't a lot of companies using online methods for marketing purposes and of those that did, only a handful understood the rules for getting their website and business ranked at the top of the organic and paid searched results. Much has...

  • 6 lessons we can learn from Nelson Mandela about dynamic storytelling

    Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on Chapman’s Peak Drive with its clever play on words? Or the deliciously bling Kimmy Kool wannabe rapper for the Halls ‘Just Breathe’ campaign? Or any one of Nando’s famously witty and controversially provocative twists of humour? While the science of data and analytics can help create a digital communications strategy, only when it is married to good storytelling will it put a brand on everyone’s lips. Today’s digital strategies need to be rooted in creative...

  • Publicis to acquire The Creative Counsel for ‘R1bn’ in biggest ever SA agency deal

    Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire The Creative Counsel for a rumored R1-billion. The deal is understood to be the biggest in South African agency history. According to a number of industry sources, the deal has been in the works for some time now. Despite rumours that there were a number of rocky patches during negotiations, Memeburn now understands that the Competition Commission is sending out emails to people within the industry to sound out their views on the potential...

  • It’s time for SA’s digital media industry to have a serious conversation about ad viewability

    South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions. It’s time for South Africa’s digital media and marketing sector to follow international trends and start talking more about the viewability of digital ads. With major digital marketing vendors such as DoubleClick providing the tools to measure viewable ads and the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) promoting the metric, South Africa’s industry should also get on board. Promoting this metric can help brands...

  • Following consumer pathways through a multimedia world

    Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment - laptops, mobile phones, tablets, television, radio, gaming consoles and more. They absorb and interact with content in different ways on each of these devices. Yet, at the same time, all these channels form part of connected media experience. Whether consumers use screens and devices sequentially or simultaneously, the devices they use are part of a seamless fabric from their point of view. That means marketers need to take a multi-layered approach to content distribution to drive mobile, personalised, and interactive engagement across the media that customers...

  • Amorphous New Media parts ways with Times Media Group

    Digital agency Amorphous New Media has parted ways with the Times Media Group, which it has been a partially owned subsidiary of since 2007. Amorphous is one of the older, medium-sized agencies that to some extent has not grown as fast as its larger peers. In the early 2000s it was the main player on the Nedbank account and was slated for big things but today is still a niche player. Possibly this is because the agency was not able to transform itself from being a “web development agency” to a fully-fledged digital agency mirroring the evolutions that...

  • 4 things clients, agencies can do to create a greater sense of parity

    It’s round this time of year -- post-"yesweCannes" -- many reflect on changing the agency world, client relationships, service, creativity and how they combine or -- in most cases -- jar wildly, causing much "frustration" on both sides. The problem is...there is no problem, just simple miscommunication and misunderstanding of the new rules and roles at play. The brunt of such pieces really boils down to the power “struggle” between both parties when in fact, there is only one of three scenarios at play; you’re the one with the power, you think you’re the one with the power, or you...

  • Rev up your customer service to take your CRM to the next level

    If you want your employees forward-face with your customers, you need to ensure that they are power-packed with the essential skills that makes them a winner at customer support. No matter how great your product or service could be, a poor customer service that lacks the skill of addressing the prospect’s concern in the right manner will only result in the downfall of the customer satisfaction rate. There is a universal law that applies to customer service, as representatives carve their way into the minds of the customers to establish brand authority and improve the overall confidence level of the customers...

  • Why CRM and ERP are better together

    Every growing mid-sized enterprise needs to put in place business systems that help it streamline business processes, gain visibility into its operations, and enhance productivity. The underlying fundamentals are enterprise resource planning (ERP) and customer relationship management (CRM) solutions. Each on its own delivers enormous benefits to a business, but to unleash their full potential, they should be integrated. Let’s take a closer look at ERP, CRM, and how they add up to more than the sums of their parts when combined. Why invest in CRM? A CRM system helps the business record, catalogue and leverage information about its customers. By...

  • How can companies weather the storm of customer brand switching?

    The days of completely loyal consumers are over with many South Africans from various income brackets making the choice to switch brands. Our experience shows that once a consumer switches to another brand and they have a good experience, they rarely go back. Today consumers switch for a number of reasons: They now have true choice There is proper competition at all levels at the premium and low end There is more variety Cheap no longer means inferior quality Consumers are cash strapped Brand loyalty, coupled with price premium gaps, has a tipping point; consumers still prefer to use the brand...