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Advertising & Marketing
How Google moved the online advertising goalposts
The power of digital marketing over its more traditional offline brethren such as TV and Radio has been the measurability of the medium: advertisers can see, down to the penny, what their marketing spend is achieving in terms of impressions, clicks, and ultimately conversions.The particular agency I work for even built with offering clients a performance model based on achieving those conversions at a price that provides high value to the end client as well as a viable income ...Nando’s delivers final word in ad battle with Santam
The advertising battle between Nando's and Santam has been one of the more entertaining ones in recent history. And just when you thought it was over the fast food chain decided to deliver one final salvo.After Nando's ripped off an ad from the insurance company which illustrated how easy it was to miss the details, Santam fired back with a challenge: Nando's was to drop off a very specific order of food at a children's home.As we reported ...The sarcasm machine: Measuring sentiment in social media mentions
At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social Engagement Reporting (SER) in order for site owners to measure the impact of social media mentions in and outside of the website, as well as “real-time” which allowed users to see what was happening on their site at that exact moment. The real glitch, however, was how we expected computers to accurately report on social media metrics ...Google+ vs Pinterest: how to choose the right platform for your brand
Giants like Facebook and Twitter no longer have complete monopoly of the social media realm. Although they are still dominant players, new kids on the block Google+ and Pinterest are giving them a run for their money.Generating some pretty heavy traffic, Google+ has more than 100 million users and Pinterest is now the third most-popular social network in the U.S.But how do you determine which one to use, or which one is better suited to your target market?Here are a ...Engage: Google’s latest move to help small businesses help themselves
This week the Google Africa team came to Cape Town with their Google Engage for Agencies program. Google Engage is designed to empower eMarketing agencies of all shapes and sizes that provide their clients Google AdWords with the support and further training to better utilize AdWords and other Google products.Although the program is officially titled Engage for Agencies, there were quite a few additional service providers present at the event. This is because Google is interested in equipping a multitude ...See if you can spot who Nando’s is ripping off with its new campaign
Nando’s is renowned for tilting its sword at everyone from dictators, to politicians, and young pretenders. This time it’s taken a stab at an entire industry.The latest ad from the fast-food outlet, satirises the tone and setting of a certain kind of financial service. You know, the kind that thinks its product has you covered for every possible eventuality? The kind of businesses that make adverts which are intended to make you go “These people are smart. I’m also ...Great lessons on amazement, interactive shopping, products and people
There was a lot of information floating around the recent PSFK Conference in New York and it took some time to digest the insight given out by speakers. The information imparted was well worth the tech time-out and there some good advice retailers can take from the world of tech.Amazement is key!
Futurist and filmmaker Jason Silva -- who speaks at a gazillion kilometres a second -- says technology can quickly manifest our ideas and desires but that to really see ...Nando’s wishes Jacob Zuma a happy 70th in typical style
![Happy-Birthday-Mr-president[12]](http://s3.cdn.memeburn.com/wp-content/uploads/Happy-Birthday-Mr-president12-150x150.jpg "Happy-Birthday-Mr-president[12]")
He shares initials with a famous rapper, loves to dance, and always seems to have forgotten where he put his machine gun.Yup, it’s South African president Jacob Zuma and he turns 70 today. Fast-food chain Nando’s decided to celebrate the occasion with one of its trademark ads.The ad makes light of Zuma’s efforts to keep the ANC Youth League under the control of the party as well as his numerous wives and children.Full SizeCome to think of ...What ‘viral’ lessons can we take from Kony 2012?
Viral, and more specifically the phrase 'I want you to make me a viral video' is something that we have covered before with our 3Rs post: Remarkable content, seeded to the Right people, leads to Results.The Kony phenomenon comprises certain elements of the 3Rs, but also provides insight into additional mechanics of successful online video, which brands can take value from. These include:Influence the influencersCelebrities have been the greatest influencers to jump aboard the Kony express, disseminating links via ...5 Ways to grow your email list to tap into emerging markets
I’m sure you’ve heard the term BRICs and the hype surrounding these and other rapidly developing emerging markets. Your company may already be doing business with companies in these countries, or thinking of entering them. They can offer great return on investment and growth to businesses in saturated, mature and post-recessionary markets.Internet penetration is growing at an extraordinary pace in these markets which makes it easier for marketers to reach companies and contacts via online marketing.Email marketingEmail ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
