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We have all seen the scummy and scammy internet marketing scams that aim to defraud pretty much anyone who is unlucky enough to fall for their link bait; but who are these fraudulent masterminds and how much money do they actually make?Well first let’s look at why it works. There are a few basic emotions that these scam artists play on.Laziness
Inherently, people are lazy. People take shortcuts and would rather (in general) find the quickest easiest way of achieving ...
A short time ago, a good social media campaign meant letting people know you were on Facebook. Over the past few years, that's changed dramatically, to the point where social campaigns meet and sometimes even exceed their traditional advertising counterparts in terms of creativity and innovation. Small wonder then that a lot of business executives now view social media as being as important as a corporate website and more traditional forms of online advertising.All the evidence suggests they're right to ...
The more I think about Google's recent introduction of paid channels on YouTube the more significant this event becomes in my mind.The reason is that it is an admission of the failure of its online ads. It's an admission that revenue splits with video producers can't cover their costs of production -- even for shows that have tens of millions of regular viewers.I subscribe to some great science and math shows on YouTube yet you barely see an ad on ...
How many sales can we generate on social media? How many leads were generated from our Facebook page? Any direct sales from YouTube? These are some of the questions that many people are asking when starting with a social media campaign. The problem is that many people on the social web are afraid of direct sales.Social media is an attractive medium for many, because most people stepping into the social web for marketing purposes believe that they can only post ...
It has been a long time coming, but the advent of single-stack digital marketing platforms is finally upon us, and is paying off. The advantages of integrating an adserver, attribution tool, verification, programmatic buying and search bid management into a single-source platform provides unparalleled efficiencies in productivity within digital teams. Recent research done by the Boston Consulting Group shows that using a unified platform for ad serving and lean technology will show resource-productivity improvements for up to 33%.These productivity ...
It’s an interesting time to be in public relations. Just like our peers in the marketing world, a few years ago social media disrupted business as we knew it. It not only chartered new territories from which to engage consumers, it also empowered the very same consumers with lots and lots of choice – choice to turn off advertising/marketing/PR that they didn’t like or they considered dull.
This shift in power from marketer to consumer has had a massive impact on ...
Premium publishers around the world are faced with a set of very unique challenges that they are trying to overcome. There has never been such a dramatic growth of an advertising technology and automated advertising platforms as publishers are experiencing today, and the main aspect that is driving this growth is Real-Time Bidding technology.What is programmatic selling?Dina Zelikson, Digital Program Manager at Bluestem Brands, really sums it up nicely in here recent post on Adexchanger.com. "On the supply side, programmatic ...Digital advertising spend is increasing annually on a global scale and this global trend is being felt in emerging market countries too. According to statistics released from The MediaShop, the recorded advertising spend in a medium-sized country like South Africa totalled around R32-billion at the end of 2011, with digital advertising spend amounting to around R752.5-million of the total sum.Although still a small percentage, online advertising in the country is expected to grow at a rapid pace over the ...
There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr.In this article, I’ll explain why I think they’re all wrong.But first, let’s address the critics, who in general, seem to be focused on two main points:1. Yahoo sucks at integrating companies (See Flickr)In 2005, photo-sharing site Flickr was at the forefront of the social media revolution. But, as some critics have pointed out, Yahoo’s ...
Instead of getting into the technicalities of response-based marketing, let’s go straight to the heart of the matter. I want to share with you what might be the two best marketing messages I’ve ever seen. Yes, ever. By looking at the psychology of these two examples, you’ll be able to see the path to making your marketing irresistible.1. An insulation company sends a man up Mount Everest
The Aerogel insulation company sent a mountain climber up Mount Everest ...
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