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Advertising & Marketing

  • Burn Media, Chargeads introduce programmatic journalism to South Africa

    Burn Media is excited to be the first South African premium publisher to utilise the 'Newsroom'. The Burn Network delivers programmatic journalism in proud partnership with Chargeads, and its platform ‘Newsroom’ – currently running successful campaigns in the US, UK, Spain, Romania and Singapore. So what exactly is Programmatic Journalism? “The newsroom provides publishers with the opportunity to (a), manage all their digital assets in one place, namely headlines, video, display, content and editorial recommendations and (b), focus on building audiences and not just inventory, which by definition is limiting,” explained Carl Jordan, Country Director of Chargeads South Africa. “By focusing on building segments, publishers...

  • Breaking News: Mark1 Media acquires Primedia Online’s Dash Of Lime & 365 Digital

    It's a big Friday in the digital media space, thanks to some breaking news. Primedia Online has announced that two of its businesses, 365 Digital and Dash Of Lime, have been sold to Mark1 Media, a digital media sales player. The deal exchanged hands for an undisclosed fee. The decision comes after Primedia conducted "a detailed review of its existing assets and platforms as part of its annual strategy formulation process," the company's legal executive Geraint Crwys-Williams explains in an exclusive release sent to Memeburn. As a result, Primedia has decided to sell some of "its interests in Primedia Online". So what does...

  • Here’s why mobile marketing in South Africa is a must

    South Africans are cell phone obsessed. This addict-like behaviour is highly annoying for family and friends but it’s excellent news if you’re in business. Unless, of course, you’ve neglected to reach out to your consumers through mobile advertising. If that’s the case, you’ve fallen behind and it’s time to sprint. The numbers don’t lie Over half of the website traffic in our country comes from mobile devices. In fact, if you live in South Africa, there’s a 57% chance you’re reading this article on one. What are people doing on their phones and tablets (besides reading articles and consuming highly curated images of...

  • Hard earned lessons from Twitter on branded domain extensions

    Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the domain space on the internet) opened up applications for domain extensions for a specific window of time, Twitter failed to apply for the .twitter domain. Barring a few minor restrictions, anyone with US$185 000 could apply for ownership of a new top-level domain extension by the deadline in early 2012. All told, 664 different brands applied for domains. While brands such as Canon (.canon), Barclays (.barclays), BMW (.bmw), and Nike (.nike) were awarded their own names,...

  • 4 things to consider for video game-based marketing

    The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer's experience of interacting with a brand engaging, enjoyable and memorable. One way that brands can do this is by incorporating a game into their marketing strategy. Games are a fantastic tool for brand awareness – something that McDonalds figured out in the 80s – as those that are well designed and well supported will excite and fascinate their users. This means that a well-designed game has more reach and is capable of spreading brand awareness further through word of mouth than any...

  • Call centre management: are you managing the people or the tech?

    It’s easy for businesses to get sucked into the technology available and the features it offers, forgetting that managing the people who are using the features is what is going to show a positive return on the investment in the technology itself. Lost in translation The old adage, communication is key is just as relevant in the business world as it is in other contexts. And when it comes to large enterprises, different departments with differing objectives often result in disparate systems and cumbersome processes. Contact centres can be caught at the heart of this. Not only does this increase the complexity...

  • Google Maps ups ad game to help businesses capture mobile users

    Google is about to get a lot more evil especially if you hold an absolute hatred for advertisements. Google Maps is getting a slew of new advertising features, that will help brands, physical stores and the like reach consumers more effectively. "To help marketers succeed in this mobile-first world, we have redesigned AdWords -- from the ground-up -- and re-thought everything from creatives and bidding, to workflow and measurement," Google's SVP of ads and commerce, Sridhar Ramaswamy, noted on the AdWords blog. This change comes courtesy of smartphone usage trends, which has seen Google receive close to 50% of its search queries...

  • 32 of the most influential women in SA digital marketing [Digital All Stars]

    Digital All Stars is a series of 24 articles which aims to celebrate the best of South African digital. The articles, which will appear on Memeburn and Ventureburn, recognise and celebrate South Africa’s best digital entrepreneurs, business people, advertisers, and media professionals among others. The All Stars listed in the articles are compiled using a combination of our editorial team’s own knowledge and that of experts in the fields covered by each article*. While there hasn't been any recent research on the matter, you only have to go to a few industry events to see that digital marketing in South Africa...

  • Creating brand value through your company’s user experience

    Technology offers an array of unending solutions, convenience and innovations that will thrill just about anyone. This progress has resulted in consumers who seek flawless, appealing, and easy user journeys, regardless of the business exchange they are engaging with. Consequentially, the user experience is becoming a critical decision-making factor for businesses. Those that don’t take this seriously are going to get left behind. In the past, devices were used in such a way that consumers had to carry out a number of different steps to reach their desired end result. We thought nothing of it at the time; it’s just...

  • Need proof that content marketing is the future? Here it is

    There is currently a heated debate going on between business owners across the globe: SEO vs. content marketing – which will do more for your brand? The truth is that this argument is completely null and void. Why? Because the only way in which to really maximise one’s digital marketing results is to incorporate aspects of both disciplines into one’s marketing strategy. As Google has proven over the last couple of years, SEO and content marketing belong together, and should not exist as separate entities. They have an interdependent relationship and cannot provide businesses with much success when actioned in isolation...

  • Programmatic buying and what it means for advertisers

    Programmatic buying is often described as 'the future of display advertising', but with the inevitable expansion of the digital media landscape, specifically display ads, it is both corny and fair to say that the future is now. Display advertising is changing in many ways and programmatic buying is paving the way so that media buyers (and sellers) can invest in acquiring relevant consumer data that surpasses basic analytics. However, in spite of all the positive expectations that came with the recent surge in programmatic buying, there are many concerns for the discerning buyer and seller. Said concerns create opportunities for...

  • Mortimer Harvey buys direct marketing agency Action Ambro’s

    Mortimer Harvey, the 24-year-old advertising and communications agency, on Thursday announced that it has acquired direct marketing outfit Action Ambro's. The Johannesburg-based Action Ambro's has been around for 11 years and counts BMW, Lexus, Bayer, and Vodacom among its clients. While the Andrew Ambrogioni-led company primarily works in the direct marketing and CRM spaces, it says it tries to adapt the solutions it provides to its clients needs. According to a press release sent to Memeburn, however, it was a combination of exceptional creative underpinned by robust direct and CRM strategies which made Action Ambro's an attractive target for Mortimenr...

  • Hitting the Bull’s-Eye: 3 brand lessons from Target

    Companies are living organisms that need to keep moving to survive. Without a concerted focus on developing their organizations, owners can drown in the ever-changing market, dooming their companies to failure. Success comes, however, when companies like Target stay active and intentional by expanding their product lines, refreshing their brands, and acquiring new customers. Redefining chic By striving to “fulfill the needs and fuel the potential of guests,” Target lives its claim that consumers should expect more and pay less. Target’s story officially began in 1962 with a single store in Roseville, Minnesota, and has since expanded to employ 347 000 team members in...

  • 7 colours that have a psychological impact on sales and conversions

    It’s no mystery that color has an impact on how we perceive things. Just think back to your favorite color growing up. You didn’t, and you still might not understand why it’s your favorite color. But that color, above all the other wavelengths our eyes can see, is your undisputed favorite. Since we can all agree that color has power, let’s look at 7 colors that impact the way we perceive content, especially on e-commerce sites. 1. Pink: feminine, strongly associated with breast cancer awareness Pink is definitely feminine and can be a fun color (in moderation). Many consumers associate the color...

  • Use a magnetic content marketing strategy to generate leads

    A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success. It's a fact. But how do create a magnetic content marketing strategy that works? Start with the basics. You won't send a personal email to your family, friends or colleagues without referencing them, so why are you publishing content in your digital marketing campaign and social media profiles that are not targeted for the people you want to reach? It's crowded online and it's crucial that your content should be magnetic to attract your target audience, have...