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Advertising & Marketing

  • Digital summits and the slow growth of the South African industry

    Attending digital summits is always an interesting experience. This is where the who ’s who of the digital marketing sphere gather and where industry successes and challenges are presented and discussed. The IAB Digital Summit is no exception and is regarded by many as a highlight of the industry’s social calendar. What stood out at this year’s IAB Summit is how far South Africa is lagging behind when compared to other countries like the United Kingdom. Guy Phillipson from IAB UK was one of speakers and reported that digital had quickly become the dominant marketing medium in the...

  • Marketing in Africa: a fresh set of insights from Ogilvy & Mather

    Marketing in sub-Saharan Africa is a complex and difficult skill to master. Digital is seen as the next great opportunity to tap into this burgeoning market, and companies have been throwing their weight behind innovative online campaigns for a while now, with varying degrees of success. Hannah Law, a VP at Ogilvy & Mather in New York, spent a few months in Africa last year trying to get a clear picture of branding in emerging markets and what the trends are. Her insights are a useful reminder of what’s important when driving campaigns in Africa and how dangerous it...

  • This selfie booth turns you into a hologram

    Massively popular as selfies currently are, there's no getting around the fact that there's a limited amount you can actually do with them. Enter 'The Holobooth'. ‘The Holobooth’, which was revealed at the Design Indaba Festival 2016, allows people to take a holographic selfie of their face and show it to their friends and family outside of the office, home or conference venue. Developed by the Jupiter Drawing room, ‘The Holobooth’ is a 1m x 2m x 2m portable video booth powered by hardware and software. Read more: Are selfie sticks and smartphones the future of TV newsrooms? Here's how...

  • 5 brands using VR to create spectacular customer experiences

    Virtual reality has been a sci-fi dream for decades, but recent technological advances have lifted it off the launchpad more quickly than many tech experts thought possible. Analysts expect the technology to blossom by 2018 into a US$1-billion market. VR puts users in the middle of awesome experiences, from ascending (and falling to your death from the top of) The Wall in Game of Thrones to flying through the skies of Azeroth in Warcraft or experiencing Sept. 11 from inside the World Trade Center. Every marketer dreams of connecting customers so intimately to events and experiences, allowing brands to move beyond...

  • Put customers before technology when delving into big data

    Data works in two directions. Firstly, it gives businesses access to unprecedented volumes of real-time data about customer behaviour, preferences and context. It also provides consumers with information about where they should go for the best product range, experience, and pricing. Thanks to smartphones, consumers have this information at hand whenever they research purchases, shop, and interact with brands. Consider, for example, someone in a mall looking for the best nearby restaurant. He or she will look up nearby pizzerias on Apple or Google Maps or look up best restaurants on Zomato’s app. This provides the local owner of...

  • Online reputation management and digital marketing

    Over the past few years, internet users have become a lot more savvy, especially when it comes to parting with their money. It is now very common to expect a large number of consumers to have weighed up their options online before they make the final decision to purchase. Customers are going online and visit product review channels to gain information from other users so that they can make the best decision. What does this all mean for your business? Online Reputation management (ORM) is very important and companies needs to be more transparent than ever before. They have to...

  • MPULL, WG2K merge to form ‘new kind of digital agency’

    Inbound marketing agency MPULL has announced a merger with WG2K to form what they call a "new kind of digital agency" aimed at "delivering results that increase revenue, reduce costs, and improve efficiencies" for its clients. Called League Digital, the agency will apparently steer clear of chasing awards and instead combine beautiful design and data-driven insight in ways that grow their customers' business. “Consumers and B2B buyers have evolved," says League Digital MD Justin Glanville. "Word-of-mouth referrals are among the very few powerful sources of growth for brands. and can only be achieved by delivering amazing customer experiences.” The two...

  • 10 digital marketing trends to look out for 2016

    As many forecasters have announced, 2016 will be the year of uprising in the world of marketing trends. Many things will evolve, change and adapt to the needs of the world. One thing is certain- whether you have a large or a small business, you will have to think towards developing a marketing strategy, one which will cover all the aspects of these marketing trends. It will be the year of reaching customers on their own field, and finding new ways of engaging with them will be the task. Here is a list of 10 digital marketing trends to...

  • Outside the infographic: 5 other ways to engage audiences

    Digital marketers today are on the fence regarding the use of infographics to engage online audiences. Some companies are beginning to jump off the infographics train in favor of other methods. For other companies, using infographics continues to be their engagement method of choice. The reigning consensus in marketing circles today, however, is that infographics should be used as part of a wider engagement strategy that also incorporates other effective tools. In other words, infographics definitely have their place and their value, but they can get repetitive if variety isn't offered. Here are five engagement tools you can use to...

  • Use magnetic content to generate targeted traffic for your site

    Whether you are only sharing your own views on your blog or you have a business website, getting targeted traffic that is relevant and interested in what you say and do is worth gold. It's the lifeblood of any website and business online. Targeted traffic is easier to convert because these people are looking for your business, services or products. There are many ways to generate targeted traffic, but one of the best involves using only magnetic content in everything that you do online. This type of content is geared towards your target audience and will get them to...

  • MailOnline to enter SA market, appoints ad partner

    The world's most visited English-language newspaper website, the Mail Online, is set to enter the South African market as it looks to leverage the large readership it already enjoys in the country. The popular, and frequently controversial, site sits just outside the country's top 50 sites above the likes of Supersport and the BBC. There is plenty, then, for some of South Africa's biggest online pubishers to be scared of. As the publisher looks to expand it's African focus, it's appointed AddSuite -- the Ole Media-owned digital advertising services company offering ad-serving solutions, real-time-bidding, programmatic buying and...

  • How to increase site conversion in 2016

    Let’s be frank. All your online marketing efforts are a waste of time if your website doesn’t convert. It doesn’t matter how many visitors it gets or how “sticky” it is – if it doesn’t achieve its primary conversion goal it’s unlikely to deliver return on investment. To increase website conversion rates you need to optimise your site in many different ways, and constantly respond to changes in the market and technological developments. One of my most important roles is to continuously monitor trends and developments that have an impact on website strategy. This allows us to ensure that...

  • New to digital marketing? Your questions, answered

    While the notion of being ‘new’ to the digital marketing industry might seem strange, there will always be a client, graduate or employee who is ‘new’ to the trade, new to the jargon, to the work processes, to the concept and the endless stream of information. The question is, however, how does someone go from being ‘new’ to being the person who can chime in with educated opinions or offer valuable advice? Some might argue that it all comes with experience, while others may argue that once you’ve dipped your toe into the pool that is digital marketing (regardless...

  • In marketing? Here are 4 things you need to know about the latest in ad tech

    Hearing the term "ad tech" makes most people think of data science and complicated formulas. While there’s a kernel of truth to this, ad tech is so much more. Over the last few years, it’s attracted a lot of outsiders, and the result is a much friendlier set of tools with an agency-esque ease of use. Because of this, we’re now seeing companies and people move closer together in advertising transactions, eliminating barriers and unnecessary middlemen. Ad tech opens you up to many opportunities. You now have a greater, more valuable ability to optimize, analyze, and offer companies behavioral data...

  • Not another ‘Big Data’ article

    If you are still reading it means we haven’t lost you at ‘big data’. It was ranked number 3 in the 2015 Language Monitor Buzzword of the Year list, but what’s more important is how this data can create sales and make you more money. Companies glean a wealth of information about target markets and their behaviour from their online activity, point-of-sale transactions, loyalty programmes and public domain databases. However, simply accumulating data is not enough to gain a competitive edge. To do so, data must be used strategically, which is why big data is being leveraged by corporations of...