This week we landed in the home country of the consumer group Huawei among other electronics manufacturers. We mention Huawei due to the overall…
5 lessons 21st century agencies can learn from David Ogilvy
Two things happened in the ad industry in the last few months that would have seen advertising legend David Ogilvy spinning in his grave….
Video fast gaining ground as mobile adspend set to hit $41.9bn by 2017
Mobile may still be one of the poorer members of the digital advertising family (which is worth over US$100-billion), but it’s set to experience…
4 steps to uncovering the personas behind your brand
Do you know who your customers are? You probably know their age, gender, and location — you might even know their shopping habits or…
Indian giant Micromax just launched a phone that pays you to watch ads
In a trendsetting move, Indian mobile device maker Micromax has launched its new Canvas Mad A94 model, which comes equipped with what it calls…