I took a left, it took a left, and my right was met by a pause from the big-eyed digital waitress who left a…
Branded utility: why it’s not just about apps
Branded utility is not just a tool or tactic — it is far greater and how a brand perceives marketing as an integral part…
Think you’re a social media expert? 10 reasons why you’re wrong
Being into digital marketing isn’t just great. It’s awesome. It’s an ever evolving industry and nothing ever stays the same (especially with social media)….
Catching the eye: how to do it in the digital space
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…
Samsung taps classic TV, movies for Galaxy Gear ad
Samsung’s been pretty adamant that the Galaxy Gear isn’t a smartwatch — the Korean tech giant prefers to call it a lifestyle companion —…