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Apple

  • Has Apple lost its love for emerging markets?

    Another Apple event has come and gone with the company showing no real effort to enter Africa and other emerging markets. On Wednesday night, South African time, Apple held its annual event where it launched the new iPhone 6s, 6s Plus, Apple TV, iPad Pro and Apple Pencil. All premium devices perfect for matured markets in which Apple already has a stake in. Though the event was not by any means a strategic conference, in which a company shared details of its long-term mission, it was without any hardware devices and software tailored for the developing markets. When Apple launched the...

  • Apple launches iPhone 6S, 6S Plus with Apple A9, 12MP camera

    Apple has been rather busy today in San Francisco, launching devices and new software packages left, right and centre. But we’ve seen some rather intriguing and unexpected things too. Here’s the Apple launch event as it happens.

  • Microsoft executive makes first appearance at Apple conference

    On Wednesday, Apple hosted its annual conference showing off everything iOS related. Amongst the yearly hardware refreshes, software updates, and new products, several companies showed off their applications on the devices, one of them being a fierce Apple competitor. During the Apple Pencil segment of the event, Microsoft's Corporate Vice President of Office 365 Client Apps and Services Team, Kirk Koenigsbauer, took to the stage to show off Office 365 on iPad. Koenigsbauer demonstrated the office suit taking advantage of the Pencil and iPad Pro while running and manipulating PowerPoint and other documents. Microsoft has long had a rivalry with Apple,...

  • Why we can expect Apple to ‘revolutionise’ the TV space as we know it

    Tim Cook said it himself: "the television experience has been virtually standing still while innovation has been thriving with other devices like the iPhone and iPads." While already being spoiled by a range of on-demand entertainment services like Netflix or ShowMax today, Apple believes there's room for much more innovation in this space. Alongside a range of other new product announcements at the Bill Graham Civic Auditorium in San Francisco today, the Apple CEO made it clear that he's adamant to "revolutionise" the TV market as we know it. The announcement of the new Apple TV came alongside brand new straps...

  • Apple iPhone 6S launch preview: iPads, a new Apple TV and more

    In case you’ve been living beneath a rather large rock for the past year, there’s word a new iPhone arriving this week. Everyone’s running around trying to get the latest scoop, while Apple’s readying it’s San Francisco venue for what will likely be the biggest launch event in Apple’s history.

  • Flash, with substance: how Apple mastered the art of the product launch

    Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping on stage to announce Apple’s latest product release. Jobs made Apple the master of new product launches, and Tim Cook has continued the brand’s legacy of intrigue, hype, and anticipation. Any whisper of a new Apple product sends the tech universe into a frenzy of speculation, and it’s all because Apple makes the product the star. Think back to the first iPhone spot from 2007. It was a montage of famous Hollywood “hellos,” ending with...

  • Apple releases Apple Music ads to promote the ‘Discover’ feature

    Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings users the artists they love as well as the artists they are going to love. The Apple Music three month trial is halfway and user’s feelings are still divided. By now, there should be a clear win, either for or against. The uncertainty in numbers for or against leaves much work for Apple to convince everyone that they need Apple Music. The three adverts feature artists that are not widely known, showcasing the functions of the...

  • Apple Pay: the little guys may just benefit more than the big guys

    I’ve been a big proponent of Apple Pay ever since I first saw it in action early this year during a trip to the States -- the seamless (ish!) process and the high customer satisfaction of the vast majority of users I saw made this technology progression a no-brainer -- but it is not without its challenges and issues -- it will upset a few apple carts (pun intended). I recently spent some time at Wired Money and got to speak with senior several execs who are equally excited and hesitant for some parties. I asked them all...

  • Apple’s new iPhone ad is a snarky swipe at its competitors

    Apple has released a new iPhone ad and it is properly passive aggressive. The 30 second spot, released on Sunday, shows off the millions of apps available on the app store, claiming that they turn your iPhone "into just about anything". It's an interesting move, but hardly unexpected given the recent attention Apple's been heaping on the app store. In the wake of WWDC for instance it released a video claiming that its app store is more important than the industrial revolution. Still, the tagline -- "If it's not an iPhone, it's not an iPhone" -- does seem a little obvious....

  • Apple Music’s opening hours: great sounds, smooth streaming, minor faults

    The wait for Apple Music yesterday was excruciatingly long. Now that it's here, it's not doing badly in its first 24 hours of use. Though it has features one can do without, it's really great in most respects. Much like a marathon, the first few hours have been great, but it's how things pan out in the long run that really matters. At first glance, one of the most impressive things about Apple Music is how it seamlessly integrates with the existing iTunes playlist. iTunes has always simplistic and the arrival of Apple Music to its nest does not ruin...

  • Rabid iFan enthusiasm wanes as Apple Music goes live

    Unless you've spent the past 24 hours stuck inside a sensory isolation tank, you're probably well aware of the fact that Apple Music launched to the public yesterday. The service -- which offers everything from streaming, to curated playlists, and virtual radio stations -- comes with a free three month trial, sparking downloads from genuine Apple lovers and the merely curious alike. It's a potentially important moment in the Cupertino-based giant's history. Given this, as well as the levels of excitement generated any time Apple does anything, it should hardly be surprising that it generated plenty of chatter on...

  • Android triumphs in the US for June quarter, assisted by Samsung S6

    The race between Apple and Android continues and has been going on for a long time and still not a clear winner. This quarter the one OS wins, the next quarter the other one does. According to new research, Android appears to be edging Apple slightly, at least in the US. The research from Kantar Worldpanel ComTech looks at the last three months ending May 2015. The research shows that Android continues to reclaim market share in the US, increasing by 2.8 percentage points to 64.9%. The same research also point out that Android is not doing as well...

  • Apple Music is finally launching tomorrow

    Way before Apple even confirmed the news Apple Music, it had been worldwide rumour. After hiring music DJs and signing artists, Apple Music is finally here. Tomorrow morning at 11am ET/8am PT, Apple users will have access to a three-month period of the service. To get the update users will have to upgrade to iOS 8.4. An hour after, Beats 1 will launch, with the inaugural Beats 1 radio broadcast presented by DJ Zane Lowe. Apple Senior Director and former beats CEO Ian Rogers has laid out the details of the roll out. Apple had announced a few weeks ago...

  • Taylor Swift takes on Apple Music, stays winning against music streaming services

    Taylor Swift is on a roll. After winning a victory against Spotify, Swift's taken on another big music streaming service in the shape of Apple Music. And by the looks of things, she's won again, for now. Here's what Swift said in an interview with Yahoo when she was taking on Spotify: “The landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment. And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists,...

  • What did WWDC tell us about the future of Apple?

    The popular Apple Worldwide Developers Conference (WWDC) began this year on June 8. This annual event enables Apple to inform developers about new products as well as upgrades to existing software and hardware. Just a few days ago, Apple released information about changes to dozens of its products, which is of interest to ordinary consumers and industry observers alike. Apple Maps has been notorious for its unreliability in the past, with CEO Tim Cook even apologizing for it and urging users to instead use third-party software. Apple has now added transit information to Maps for about a dozen Western cities...