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Apple

  • Apple shows off some funky commercials for the Apple Watch

    Cupertino based tech giant Apple has launched six new 16 second long video commercials to show off the Apple Watch's prowess. The adverts are funky, quirky and playful. The ads are shot against a colour background, the framing is uncluttered, the cast is limited to a few characters and there are very few props. All six ads depict difference scenarios in which the the Apple Watch users require the assistance of the Apple Watch to perform a task. The adverts, titled Ride, Sing, Train, Date, Sprinkle, and Cycle highlight Apple Watch features like maps, recording capabilities, instant messages, heart beat...

  • Chinese market can now access Apple Music, iTunes movies, iBooks

    Apple is getting cosy with China in a big way by launching Apple Music, iTunes movies and iBooks to customers in China. The Chinese government has not been kind to tech companies in the past, and Google, Facebook, Twitter, YouTube, all have suffered bans. After its success in the Chinese market with the iPhone 6 and 6 Plus, Apple has every reason to want to expand in the territory. The California-based tech giant's entry strategy does not look at all that unique to the Chinese market. The services will have the usual international list of content on their catalogue but will...

  • Apple sells 13 million iPhones in just three days

    On 25 September 2015, the new iPhone 6s and 6s Plus went on sale. As per usual, queues outside selected retailers were long. Three days later Apple sold more than 13 million iPhone 6s and 6s plus models. This is, the company points out, a new record in the history of iPhones. Compared to last year’s numbers, Apple sold 10 million units of the iPhone 6 and iPhone 6 Plus in its opening weekend and 9 million units of the iPhone 5S and 5C in 2013. Read more: Apple sold more smartphones than anyone else in Q4 2014 Last week, Apple...

  • Less than a week after release, iOS 9 hits a record 50% adoption

    According to Apple, iOS 9 is on more than 50% of iOS devices less than a week after launching, making it the fastest adoption rate in Apple history. After 24 hours of its release, iOS 9 was installed on estimated 12% of devices. The new version of iOS was released on 16 September 2015. Compared to the adoption of Lollipop for Android phones, which in five months only reached 12 % adoption, iOS 9 is outperforming it by a huge margin. Apple did not provide details on which devices iOS 9 is present in. The OS is compatible with the earliest...

  • The Apple of Everything: why Cupertino is winning in the quest for the next big thing

    Few launches from the last few months contained more hype and frenzy than the recent Apple event -- which saw the launch of the iPhone 6S and other tech marvels such as the Apple TV and iPad Pro. I was not going to comment but reading the massive amount of analysis, commentary, and the usual trolling on various forums got me thinking. Apple launched, as it regularly does, a range of new and updated products. It does this every year around this time, and gets the product to market right on time to capitalise on the holiday frenzy that...

  • How Apple TV went from afterthought to exciting in one night

    Apple TV has long been regarded by consumers as an afterthought in Apple's product lineup. While each passing year brought new and much-touted updates to mobile phones, tablets and computing systems within Apple's offerings, changes to Apple TV have been much less frequent. With the announcement of a new Apple TV on September 9th, it seems the company is finally taking big steps to enhance the appeal and popularity of this television. This is the first new version since 2012, and plenty of features have been added, which make it better than the previous model and open up the...

  • Has Apple lost its love for emerging markets?

    Another Apple event has come and gone with the company showing no real effort to enter Africa and other emerging markets. On Wednesday night, South African time, Apple held its annual event where it launched the new iPhone 6s, 6s Plus, Apple TV, iPad Pro and Apple Pencil. All premium devices perfect for matured markets in which Apple already has a stake in. Though the event was not by any means a strategic conference, in which a company shared details of its long-term mission, it was without any hardware devices and software tailored for the developing markets. When Apple launched the...

  • Apple launches iPhone 6S, 6S Plus with Apple A9, 12MP camera

    Apple has been rather busy today in San Francisco, launching devices and new software packages left, right and centre. But we’ve seen some rather intriguing and unexpected things too. Here’s the Apple launch event as it happens.

  • Microsoft executive makes first appearance at Apple conference

    On Wednesday, Apple hosted its annual conference showing off everything iOS related. Amongst the yearly hardware refreshes, software updates, and new products, several companies showed off their applications on the devices, one of them being a fierce Apple competitor. During the Apple Pencil segment of the event, Microsoft's Corporate Vice President of Office 365 Client Apps and Services Team, Kirk Koenigsbauer, took to the stage to show off Office 365 on iPad. Koenigsbauer demonstrated the office suit taking advantage of the Pencil and iPad Pro while running and manipulating PowerPoint and other documents. Microsoft has long had a rivalry with Apple,...

  • Why we can expect Apple to ‘revolutionise’ the TV space as we know it

    Tim Cook said it himself: "the television experience has been virtually standing still while innovation has been thriving with other devices like the iPhone and iPads." While already being spoiled by a range of on-demand entertainment services like Netflix or ShowMax today, Apple believes there's room for much more innovation in this space. Alongside a range of other new product announcements at the Bill Graham Civic Auditorium in San Francisco today, the Apple CEO made it clear that he's adamant to "revolutionise" the TV market as we know it. The announcement of the new Apple TV came alongside brand new straps...

  • Apple iPhone 6S launch preview: iPads, a new Apple TV and more

    In case you’ve been living beneath a rather large rock for the past year, there’s word a new iPhone arriving this week. Everyone’s running around trying to get the latest scoop, while Apple’s readying it’s San Francisco venue for what will likely be the biggest launch event in Apple’s history.

  • Flash, with substance: how Apple mastered the art of the product launch

    Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping on stage to announce Apple’s latest product release. Jobs made Apple the master of new product launches, and Tim Cook has continued the brand’s legacy of intrigue, hype, and anticipation. Any whisper of a new Apple product sends the tech universe into a frenzy of speculation, and it’s all because Apple makes the product the star. Think back to the first iPhone spot from 2007. It was a montage of famous Hollywood “hellos,” ending with...

  • Apple releases Apple Music ads to promote the ‘Discover’ feature

    Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings users the artists they love as well as the artists they are going to love. The Apple Music three month trial is halfway and user’s feelings are still divided. By now, there should be a clear win, either for or against. The uncertainty in numbers for or against leaves much work for Apple to convince everyone that they need Apple Music. The three adverts feature artists that are not widely known, showcasing the functions of the...

  • Apple Pay: the little guys may just benefit more than the big guys

    I’ve been a big proponent of Apple Pay ever since I first saw it in action early this year during a trip to the States -- the seamless (ish!) process and the high customer satisfaction of the vast majority of users I saw made this technology progression a no-brainer -- but it is not without its challenges and issues -- it will upset a few apple carts (pun intended). I recently spent some time at Wired Money and got to speak with senior several execs who are equally excited and hesitant for some parties. I asked them all...

  • Apple’s new iPhone ad is a snarky swipe at its competitors

    Apple has released a new iPhone ad and it is properly passive aggressive. The 30 second spot, released on Sunday, shows off the millions of apps available on the app store, claiming that they turn your iPhone "into just about anything". It's an interesting move, but hardly unexpected given the recent attention Apple's been heaping on the app store. In the wake of WWDC for instance it released a video claiming that its app store is more important than the industrial revolution. Still, the tagline -- "If it's not an iPhone, it's not an iPhone" -- does seem a little obvious....