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Reputation management has become a buzzword in the communication industry with public relations practitioners around the world selling it as a service to clients.
Reputation management undoubtedly remains one of the most important tools in any communication strategy, especially as digital continues to become a preferred method of communication. Peer recommendation also adds to the need for strong, professional reputation management in both the online and offline spaces.
However, the real question is whether or not PR practitioners are reinforcing ...
The biggest problem many businesses have with social media is that there is no clear-cut strategy. As it is a ‘new’ medium, many businesses overlook the importance in planning and strategizing how to make best use of social platforms.Despite many big businesses' approach -- appointing the young intern in the office to manage your social media strategy -- this isn’t really the best route to go, and a lot more effort needs to go into what you say, how ...
Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it.Gnip gave me access to the Tumblr firehose a little while back and I used it to ...Blogging popped up in the late nineties, around the time free web publishing tools started becoming available to the general public (who remembers Geocities?). It was a way to post thoughts, ideas, knowledge, pictures…. Pretty much anything you wanted on the internet. The term 'blog' is broad and what a blog encompasses is rather broad as well. From photo journals, to online diaries to commentary pieces on superheroes and the existence of aliens -- if you want to find a ...
The nature of storytelling has evolved dramatically since the rise of the internet. Ev Williams, co-founder of big names such as Twitter, Blogger and now Medium, has contributed to this evolution and is continues to do so. New features were yesterday launched to enhance the collaboration experience of his newest publishing platform which Medium claims will drive the idea of open content forward.Medium users can now add to a whole new way of note-taking and commenting before final publishing. They ...
The global protests against the anti-Muslim Innocence of Muslims YouTube clip raises the issue that anyone could post a video insulting to a religion or nation. A small number of extremists on both sides could continuously derail a country's foreign diplomacy. Insults are easily published on the internet, and easy to find, if that's what you're looking for.Are we facing years of instability in global hotspots because of extremists hurling insults online?Robert C. Post, in Foreign Policy magazine, Free Speech ...
Blogs are lame, right? Everyone on earth has had a blog before. At one point your auntie from the sticks had a blog. Except it was just a Word document that she had been typing in and she kept referring to it as a “blob”. Anyway, the point is, you feel like you shouldn't start a blog because it has been done before.But, if you chose not to do things just because people on the internet said it was ...
Listen, if you’re one of those bloggers who would rather speak in public or jump off a tall building than figure out how to insert images into your blog posts, you’re not alone. But in today’s photo-centric internet of photo blogs and Pinterest and short attention spans, the fact is, this is one area where you can’t afford to stay in the dark.Whether you’ve been blogging for years or just started recently, take heart: working with images doesn’t have to ...
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