• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Design

  • 6 reasons your customers hate your website

    You know the importance of having a business website. You may even have jumped on the ecommerce bandwagon decades ago. However, recently, your website traffic has dropped, and your conversion rates are abysmal. The Web is constantly changing — ‘tis the nature of the beast — and if your website isn’t changing with it, you are likely to find increasingly lower traffic. Here are a handful of common website problems that might be driving your customers away. 1. Your slow load It is 2015, and precious few Internet users still bother with dial-up connections. Because connection speeds increase every day, most...

  • This infographic shows you the real difference between UX and UI designers

    To people outside the digital space, a designer is a designer. Dig a little deeper and you quickly realise that there are many different spheres within the field. Even digital veterans though sometimes battle with the difference between User Experience (UX) and User Interface (UI) designers. In order to try and clear up some of the confusion, design crowdsourcing site Zilliondesigns has produced an infographic detailing the differences between the two professions. Read more: 4 big trends shaping the UX design space And it goes beyond just saying that one deals with user interfaces, while the other deals with...

  • 3 ways a freelance designer can freshen up your website

    Are you tired of your website -- frustrated by its limited capabilities and stale design? Perhaps the problems are easy to identify, but the thought of solving them creates a sense of crippling anxiety. You know that great design combined with intuitive functionality is the key to gaining more customers, but even a truly great in-house design team can suffer from designer’s block every now and then. You may just need a little push to figure out what changes will truly surprise and delight your customers. But you don’t have to invest in state-of-the-art technology or shell out the...

  • 4 common UX mistakes in brand apps (and how to fix them)

    A flawless user experience is a fairytale. Users’ needs are always in flux, and there’s a constant push and pull between mobile designers as to which type of design is best. Yet the UX has the power to make or break a brand’s app. Brands have to consider design, content, performance, and overall usability when building apps to ensure users have the best possible experience. However, it seems like the UX gets compromised in the process. Add in a marketing team that confuses buyer personas with behavioral personas, and you’re left with a negotiated UX. This negotiated UX is often...

  • 4 big trends shaping the UX design space

    We’re all attracted to products and services that are easy to use, bring us enjoyment and improve our lives. We can’t explain why a product is well designed or why we like to use it – it just is and we just do. It’s a decision we make subconsciously without realising that a lot of thought and research went into the product – through a processes known as customer-centric design. Although many South African companies are realising the need for customer-centricity, few understand what it entails. To become truly customer-centric, design, culture and governance processes need to change -- user...

  • Mobile first design: why responding to technology is imperative

    Paradigms change. Sometimes they change naturally. Others need a little nudge in the right direction. Mobile first design is an example of the latter. The idea of Mobile First Design has been around for a while now. Google started floating the idea back in 2010 and really started pushing it shortly after. But Google pushes a lot of ideas and the wake of their changes tend to be both broad and long. There is an enormous audience of developers, advertisers and businesses that respond to the disruptive changes Google makes. It can take a while for all of them to...

  • Design Indaba 2015: Celebrating the continual incubation of ideas

    "Whatever the hell this thing is, it's amazing. I never even heard of it until this guy sent me this weird fake film And now I'm here. How did I get into this?" It was the last day of Design Indaba and Dan Wieden, the man who coined the term "just do it", suddenly made us sit up and realise this is a pretty special conference. Every year Interactive Africa invites some of the world's most creative thinkers to share their creative process with South Africans (and a growing international group) over three days at the CTICC. And every year...

  • Robots built to widen access to art on display at Design Indaba

    Imagine Night at the Museum but instead of animals and statues coming to life, four robots roam the darkened halls -- robots you could control from the comfort of your home. That's exactly what two creatives, playing at the intersection between digital technology and interactive design, dreamt to do and the result blew the world away. Ross Cairns and Tommaso Lanza are two of the many innovative thinkers visiting Cape Town this week as part of Interactive Africa's Design Indaba. With over half a million visitors each year, the conference and expo has become internationally renowned for attracting and showcasing the world’s...

  • Design, process and technology all make big ecommerce sense

    The world of commerce is often presented as a complex place, filled with tainted tactics and mass confusion. And that’s just the brick and mortar variety. Last month we spoke about ecommerce and its evolution to m-commerce -- the point clearly being that companies wanting to get in on the massive action and rapid, warp speed progression of online and mobile commerce platforms had better get cracking, and decisively so. Getting your product, service or solution online and within reach of millions of customers is one giant leap in the right direction, yes – albeit still only one small...

  • Wikiwand is the Wikipedia you’ve always dreamed of

    We can all agree that Wikipedia's interface works on simplicity because Jimmy Wales and his buddies want to deliver the same experience across different machines. Yes, we understand but if we are being honest, we do wish we could get a kickass stylist upgrade to the simple text based UX. Well, the folks at WikiWand have heard our pleas and decided to deliver. The Chrome plugin has taken Wikipedia and twisted its head to give you a slick new interface offering a significantly better reading experience. Installing the plugin quickly transforms all articles on Wikipedia into a responsive page....

  • 5 website bloopers you should avoid at all costs

    The effect of design on a website is like the impact of clothes on you and me. A great outfit enhances our best features and makes us look good, while a badly chosen one either makes us look ridiculous, or worse, makes us fade away into the crowd. This second fate is OK if you’re a person. Not so much when it comes to a website. Users ignoring your site and dropping off like flies is the last thing any website owner or marketer wants. A far cry from the early days of the internet, by now most websites are professionally...

  • 5 things you need to know about becoming an e-learning design pro

    Over the past decade, the significance of e-learning has become increasingly apparent to corporate organisations and educational institutions throughout the world, which has prompted them to make the sensible shift from paper to pixels. This, in turn, has resulted in a massive increase in employment opportunities within the e-learning sector, particularly for specialised positions, like e-learning design. E-learning has evolved from its inception as a fairly boring system of presenting information, into a vibrant and accessible tool. Modules are carefully planned so that the most effective method of presenting the material can be used, and lessons are now presented using...

  • How SodaStream is proving that you can still differentiate through good design

    Despite current political woes, you have to give SodaStream kudos for having somewhat of a renaissance recently design-wise. You know the drill, ordinary water gets fizzy with the ultra satisfying blasts of compressed CO2 injected into it. Experience (and the environmental positives) aside, the biggest area of improvement is the design thanks to a hefty partnership with interior designer Yves Béhar. Béhar is no stranger to brand work working with Herman Miller, Puma, Samsung (amongst others) however he is probably most well known for his work at Jawbone, OUYA and currently with the FUSE Project. ...

  • Motivation, ability and triggers: 3 keys to effective behaviour design

    UX Designers are increasingly being tasked with the design of an application that fulfils a perceived greater need, one that influences or changes behaviour. To do this effectively, you need to fully understand the motivation, ability and triggers that are required to meet your objective. This is the advice of BJ Fogg, a Stanford innovator and psychologist with a focus on behaviour change and persuasion via technology. He says if you’re missing one of these behaviours, change will not occur. For example, in a sign up form, by making the desirable action easier for the user than the undesirable one,...

  • Business at the heart of the arts: what we can all learn from the new National Arts Festival site

    Just like the National Arts Festival itself, the new festival website has plenty of colour and personality. The site got a much-needed makeover just in time for the 40th edition of the Festival, held in Grahamstown 3 – 13 July 2014. And, again like the event, under all the colour, images and nifty transitions, there is a business basis making this a site that does more than entertain. Look and feel Blame Medium.com and the one-page app sites, but bold width-spanning images and scrolling central blocks of text are certainly have their moment in the sun in terms of web...