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Ecommerce

  • 3 ecommerce lessons big brands are teaching you this holiday season

    It’s the time of the year that every retailer awaits. It’s the retail holiday season and each retailer out there is trying their best to get a share of the season’s triumphs. Earlier this eMarketer predicted that this is going to be a happy holiday season for retailers with an increase of 5.7% year over year sales in the US, reaching US$885.70-billion. Therefore it is no surprise that shop owners are doing everything, from massive discounts and store-wide sales to limited time offers, to increase their sales and revenues. While almost all retailers are busy boosting their sales, some overlook...

  • 5 ecommerce tips for the 21st Century artist

    Being an artist, whether you make music, pottery, or kinetic sculptures set inside elaborate dioramas, has almost always involved an uneasy courtship with the Almighty Dollar. Making work requires money and marketing that work to an audience does, too, but if an artist focuses too much on getting paid, she can lose the vision and drive she needs to make her art at all. Artists and musicians of yesteryear counted on patrons, gallery owners, and record labels to stay afloat, and while these options still exist, thanks to the Internet, they are by no means the only routes to...

  • What roles do domain names and hosting play in building an ecommerce site?

    A domain name and a web hosting service both play a different, yet crucial role in the success of any ecommerce website. Before we talk about how you should go about building and setting up your ecommerce website, it’s important to learn more about domain names and web hosting themselves. Let’s begin by discussing the three important parts that make up a website. Domain Names Hosting Servers Website Files 1. Domain names Computers use IP addresses to communicate with each other, just like you use phone numbers to call and talk to other people. On the Internet, domain names are quite like the entries...

  • 4 reasons South Africans are still reluctant to shop online this festive season

    Ecommerce is on the rise in South Africa. According to recent research conducted by Ipsos on behalf of FNB and Paypal, 22% of South African internet users have made purchases online, and 48% expect to do so in the future. This is clearly a growing and potentially lucrative market for small businesses that are able to give customers the convenience and flexibility of doing business online. But what about the 30% of people who are not shopping online? What's holding them back and how do can they be persuaded to make the big leap? Here are a few of the reasons...

  • Could cross-border transactions unlock SA’s ecommerce space?

    According to a recent study conducted by Ipsos, cross-border shopping is a growing trend with around 80% of shoppers going international when purchasing goods online. In Nigeria an impressive 47% of the online spend is already taken internationally, while in South Africa shopping across the continent continues to rise in popularity. The two countries are playing no small role in boosting eCommerce on the continent, offering a much-needed shift that can potentially have a positive impact on both economies. The Worldpay Global Payments Report 2015 found that the current global eCommerce market is worth around US$1.66 trillion with an expected...

  • 6 top tips for safe online shopping this festive season

    The holidays are here and this means online shopping for those Christmas gifts. This also means that cybercriminal scams are aplenty. Here are six top tips to help ensure that it is a fun and safe experience. 1. Spot those phishing emails Phishing emails are often used by cybercriminals trying to steal your money and data, and this is especially true during the holiday season. For example, a criminal may send you a phishing email with a link to a ‘deal’, only for this to direct the wold-be-shopper to a spoofed or malicious website. They may then look to...

  • 6 online shopping tips for Black Friday, Cyber Monday sales

    As South African consumers increase their use of online shopping and become part of the frenzied international Black Friday (27 November) and Cyber Monday (30 November) online sales taking place this coming week, taking advantage of the amazing deals and getting them back home to SA in a cost-effective and reliable way will make the difference between scoring a great deal or having your bargain dreams dashed. In the mayhem that accompanies these huge online sales, it is important for consumers to keep a clear head and do their homework before they head online and click the Checkout button. Some...

  • CEO of Supermart.ng Raphael Afaedor on the state of Nigeria’s ecommerce

    The last time I spoke to Raphael Afaedor in person, he was still the co-founder of Jumia, his face and that of Tunde Kehinde’s had just been on Forbes and they were the focus of the foreign press including CNN. I was able to drag him aside in the hall where Jumia was celebrating its first year anniversary and when I asked him what was next for ecommerce in Nigeria, he said the focus will continually be on satisfying the customer — even if he or she expresses interest in buying cows online.

  • WeChat SA launches mobile wallet: includes P2P payments, SnapScan integration

    WeChat South Africa on Tuesday announced the launch of WeChat Wallet, a mobile money offering that allows for peer-to-peer money transfers, the purchase of prepaid electricity and airtime, and the ability to cash out at retailers among other things. According to WeChat SA head Brett Loubser, the service has been in the works for a little while now, and isn't just a copy-paste of the mobile platform's offerings in other markets, such as China. In fact, he pins WeChat's South African successes to date to the fact that it's been able to identify the needs of the local market, citing online...

  • Merchant solutions could be the answer to mobile money’s last mile issue

    In disrupting the traditional financial system, with its reliance on formal tellers and ATMs, mobile money and its agency model have taken off across Africa. According to Frost & Sullivan, the value of mobile money transactions in Sub-Saharan Africa reached USD 656 million in 2014, and may more than double to USD 1.3 billion in the next four years. The success of the likes of M-Pesa, Paga, Zoona and Splash-Cash stemmed from the relative inaccessibility to and unaffordability of the banking system for small transactions. Mobile money providers reduced the cost of transactions by eliminating the need for high-cost office...

  • 3 elements every digital store needs

    Customisation. Personalisation. Collaboration. According to technology research house Gartner, those are the three elements every digital store needs to succeed. "The digital store (see Figure 1) is not just about futuristic digital technologies, but is the store of the past, present and the future,” said Miriam Burt, research vice president at Gartner. “This is because customers expect the quintessential elements of all three to co-exist in the digital store. Here's how those three elements break down. The store must deliver the customer essentials – the basics. These translate into the age-old elements from the past which make up the essence...

  • How safe is flying…on your credit card?

    Air travel may be statistically safer than other forms, but what about the transactions that surround it? According to Airports Company South Africa (ACSA) figures, over 9.5 million passengers bought tickets for domestic flights in 2014. In this August alone – the latest statistics available - the number stands at more than 743 thousand. International Air Transport Association passenger numbers are predicted to reach 7.3 billion by 2034, more than double that of 2014 and 2015. China, with 856 million new passengers, is expected to overtake the US (559 million) in volumes with India (266 million), Indonesia (183 million) and Brazil...

  • Retail leading the pack in digital transformation

    As the physical and digital worlds continue to merge, it is becoming clear that as a retailer it is all about that providing the consumer with that consistent brand experience to strengthen that relationship and help them in their path to purchase. That was the consistent messaging at the recent World Retail congress in Rome. Retail is possibly one of the only sectors where physical and digital services go hand in hand. While the old world of traditionally retail is based on in store and catalogue based promotions, and above the line advertising, there is also the expectation that today’s...

  • Next-level personalisation for super-effective email campaigns

    Personalisation. Everybody knows they should be doing it, but no-one is. That’s not an exaggeration: 94% of companies say personalisation is vital to current or future business success. But… Only five percent of companies are doing it! That’s a pretty big disconnect. And it explains why so many email marketing campaigns stumble and slow, and why lists decay as subscribers lose interest in the same content. Where’s the explanation? Partly it depends on what you mean by personalisation. Factor in sending emails that run “Hi , Just wanted to check in with you about your recent purchase of ,” and we’re looking at the 60%...

  • Let’s get personal: what you need to know about CEM in ecommerce

    The days where it was possible to rule the ecommerce roost by virtue of being the only players in the market are over. In the last year or so, the ecommerce market has exploded. Today, customers have more choice than ever, which makes them much more discerning as to who they do business with. This has led to many companies having to adapt their customer engagement management (CEM) strategies to an evolving ecommerce environment. Unlike brick-and-mortar stores where there is a face-to-face element to customer service, ecommerce stores can only build relationships through computer screens. This makes every aspect...