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No purchase decision happens by chance. Every thought leading up to why you need the product -- from the rational versus emotional arguments about what the product will offer to the intrinsic and extrinsic benefits -- are all weighed up and part of a very complicated decision-making process.It's all about questionsThings like: "Do I need it? Why do I need it? Can I afford it? Can I get it cheaper? What will my friends think? What will my mom ...
We've mentioned online furniture sales outfit 5rooms previously. It's part of German startup incubator Rocket Internet's stable of South African ecommerce sites, but it hasn't had the same kind of exposure as the likes of shoe and fashion outlet Zando. That all looks set to change.Memeburn got its hands on site's pitch book, which claims that the company was "established to become the market leader among South African furniture retailers".It claims that its position within the Rocket Internet network, which ...
Digital is fusing into our daily lives more and more. As a concept, it will soon disappear in a future where we reminisce about the good old days of offline and online.This fusion is already underway. The mobile evolution continues to provide increasing interaction with richer digital content. While enabling technologies (like NFC) let us to go one-step further and interact with real word objects. These new interactions are fueling not just a mobile, but also a digital revolution.As this ...
People are swapping shopping malls for online and virtual stores at a faster rate than ever before. Combine this shift with our increasingly compulsive and indecisive nature, and you can see why online retailers are frantically coming up with new ways to entice people, so they can linger on their sites longer.One way they are doing so this is by focusing on our closest companions: our mobile phones. This echoes one of my favourite lines from Irish comedian Dylan ...
We've discussed BitCoin at some length on Memeburn, including how it works, its potential downfalls, and its genuine merits. BitCoin has experienced its ups and downs in the few years that it has emerged as an online currency. Last year, a major 'pick-pocketing' scandal when an anonymous BitCoin user claimed that thieves had managed to steal nearly US$ 500 000 worth of BitCoin. Although the case was unverified, a series of similar incidents caused the BitCoin exchange rate to crash ...
Zando has hit the African continent. The ecommerce outfit has been building a presence in South Africa for the last three months. The local stores in the country, like the Naspers-owned Kalahari and the newly relaunched Takealot are about to get some serious competition.
Zando is an online shoe and fashion retail outlet that apes the model pioneered by US-based company Zappos and it's been making serious waves with a massive advertising campaign in print, online, and radio. ...According to the latest MasterCard Worldwide Online Shopping Survey, online shopping has increased significantly and continues to show potential for growth, with price, convenience and security key factors to consider making a purchasing decision.The survey revealed that even in an emerging market like South Africa shopping online has steadily increased over the past two years, with 58% of respondents in a survey of active internet users saying that they use the internet for shopping. This is an increase from the ...
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