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Ecommerce

  • (E)commerce: 5 ways the future of consumer retail is already here

    The next generation of shopping experiences is not an abstract idea - it is here. Customers are ready. They’re increasingly tech-savvy, they’re demanding personalised experiences and the world at their fingertips. Retailers still thinking that (E)commerce is separate from physical business are getting left behind. There is no longer a separate channel, ‘bricks-and-mortar’ versus ecommerce divide when customers are online all of the time. 1. (E)commerce is not a disconnected business entity South African (E)commerce as a percentage of total sales is still tiny: only about 0.8% or R4-billion in 2014, according to World Wide Worx. Many corporate leaders could look...

  • 6 UX design trends online retailers should be aware of

    Focusing on your ecommerce website’s usability always adds a competitive advantage. Consumers today prefer the sites that provide the best shopping experience. According to a report published by Bigcommerce, the global B2C ecommerce market is likely to hit record growth with the revenue of almost US$2-trillion in 2015. With a market that offers such huge potential, it is only normal that online retail industry is trying best to appease the customers by providing the best possible shopping experience. But the question is: How to do it? Following the popular UX design trends is one way of doing it. Here...

  • Is biometrics the answer to secure and easy online payment?

    Growing cyber risk has ushered in the need for watertight methods of protecting personal data. According to the South African Fraud Prevention Service, identity theft is costing the country at least R1 billion per year and has increased by more than 200% in the last six years. Demanding and tech-savvy users continue to exert extreme pressure on companies to solve the convenience versus security conundrum. This is where a seamless customer experience and data security intersects. In today’s mobile world it is increasingly important to have secure, on-the-go authentication. As a result, many experts feel that biometrics offers the best hope. A...

  • 3 instances of ecommerce becoming ‘enabling’ commerce

    If there’s one thing that nearly every economy in the world has in common today, it’s the love of shopping. Shopping drives our consumerist society. With online shopping, a full-fledged consumerist lifestyle is just a click of a button away. Online retail is all set to touch US$1.3-trillion in worldwide sales this year. From meagre single digit market shares just a few years ago, ecommerce now boasts more than 15% of the total retail market share in the UK and a 12.7% share in the US. Ease of shopping, secure payments infrastructure, improved shipping and delivery, and most importantly, the...

  • India’s ecommerce giant Flipkart introduces social network feature

    India’s ecommerce company Flipkart has introduced a social network component to its app. The social network component is called Ping and it allows users to have a real time conversations with friends and help each other on what to buy. Ping allows users to drag and drop drag and drop products or offers directly into conversations, share their screen so that you can browse together, ask friends what they think and get instant feedback and share products directly from your cart, wishlist, camera and gallery. Using Ping, users can share pages of the items they want to buy with friends. Read...

  • Mobile, online transactions to reach 125bn annually by 2018

    The world is set to see an explosion in the number of mobile and online transactions, growing to 125-billion in 2018, an increase of 60% from this year's total. That's according to a new report from Juniper Research, which says that medium term growth would be driven by a variety of factors including a rise in “commuter commerce” (on-the-go purchases) which would itself be fuelled by greater deployments of Wi-Fi and 4G connectivity on public transport. The report also observed that digital transaction volumes would be further bolstered with the continued transition from physical formats (such as DVDs and...

  • 8 essential things that customers are looking in an ecommerce site

    Unlike brick-and-mortar retail stores, eCommerce websites do not offer the tangible experience that customers experience from retails stores. Hence, they pose additional barriers to conversion including lack of sales representatives (the human touch), trust and authority (customers cannot see the real store), and fraud and online transactions, to name a few. Hence, when a customer visits your eCommerce website, they look for the following eight things: 1. Fast loading time Nobody likes to wait in line for a sales person to welcome them to their store and address their queries. The loading time of your eCommerce website and all of...

  • Omnichannel strategies: what you need to know before implementation

    There is no doubt that omnichannel matters for contact centres today. Channels other than voice are becoming increasingly important to the customer experience, with the use of new channels such as web chat, social media and SMS, for example, growing rapidly and going mainstream. Across South Africa and globally, forward-looking contact centres are looking to incorporate additional channels in to their contact centres. However, some are labouring under the misconception that additional channels can simply be plugged into existing infrastructure and managed in isolation. Doing this can add complexity to contact centre management, and could even down grade the...

  • Your new shoes are in the mail: how tech has changed customer service

    The invention of the telephone really was the beginning of competitive customer service. Telephones saved us from spending the morning away from work trying to resolve an issue that shouldn’t have been there in the first place, and opened up the gates for efficiency in post-sales service. It was a revolution for customer service that would, years down the line, become a medium used by market-leading brands to instill loyalty and love around a seemingly unlovable object; a company. The Madmen-era of marketing in the '60s brought about call centres and soon these outbound sales machines began to become...

  • How to use SA’s Second Hand Goods Act to your advantage when buying stuff online

    Buying or selling means a certain amount of risk - you’d only have to speak to a friend to hear of an incident where a criminal has deployed their scam via a classified ad. Online, this risk is augmented tenfold, opening up innumerable opportunities for theft, hacking and scamming. To accompany this, the evolution towards efficiency and ease of use has shifted a substantial amount of activity to the mobile spectrum, a digital medium that demonstrates rudimentary security measures at best, and is heavily reliant on the user to uphold these. Despite advice available to avoid shifting from an innocent...

  • 4 ecommerce marketing trends you should really know about

    The past 15 years have seen Ecommerce grow immensely. Now with the growth in technology, the pioneers of e-commerce stores are trying to make use of new and advanced Techniques in order to facilitate the online shopping and online selling experience for consumers so that their experience becomes a lot more fun and enjoyable. A lot has changed now, with amazing developments in the field of technology notable advancements have been made in mobile technology, social networking, analytics, and in personalization. All of these changes combined have given rise to new trends in the field of e-commerce marketing. Some...

  • Social media to contribute 13bn transactions to mobile money market

    Mobile payments are a growing force around the globe -- from the sophisticated tap 'n go mechanics of Apple Pay to the continued dominance and evolution of MPesa. One thing we tend to speak less about though is the role of social media in driving mobile transactions. But it could actually be incredibly significant. According to a new report from Juniper Research, social could be a major driver of mobile money transfers, which are expected to increase by nearly 150% in 2015 to more than 13-billion. According to the British research house, a major catalyst for this growth is...

  • Mobile will inevitably allow South Africans to ditch their wallets

    After years of hype the mobile commerce bandwagon may have just rolled into town. And if projections are anything to go by, the days of the traditional wallet might be numbered. The global mobile wallet market is projected to grow at an annual compounded growth rate of 36.8% over the next four years, according to research by RNR Market Research. Additionally, Statista predicts that the global mobile payment transaction volume is expected to reach US$721 billion in 2017, up from US$235 billion in 2013. Paypal, the leading provider of wallet services, now has circa 162 million active wallets. A further look at mobile...

  • Why ecommerce companies need to reassess the ‘traditional’ call centre

    For both new and established e-commerce merchants worldwide, customer experience and customer care have become key to survival. While online stores can beat out their brick and mortar competitors on price, gaining a competitive edge over other online merchants has become about excellence in customer experience. And nowhere is customer experience more important than in the call centre. Indeed, for online customers, the only real point of contact is the call centre. Sadly, it often represents a pain point and last resort. Despite the strategic importance of the call centre, however, many e-commerce companies don’t take a critical look...

  • Social media, messaging apps driving global mobile money adoption

    It's hardly news that mobile is important to emerging economies. Stories of those countries lepfrogging older technologies have been told so many times that they can sometimes seem tired. But when you stop and think about it, even the rise of mobile money and marketing in these markets has been nothing short of remarkable. For instance, the latest report from global trade body Mobile Ecosystem Forum (MEF), shows that 69% of mobile...