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Facebook

  • Today is Friends Day in the Facebook universe

    In a galaxy not so far away, a universe called Facebook, with a population of 1.59 billion active monthly users, invented its own special holiday. Facebook has announced 4 February 2016 is Friends Day. Facebook prides itself in connecting people, not only that but initiating real life friendships that begin or are maintained on the platform. Friends Day is about celebrating those friendships. This year's Friends Day marks Facebook's 12th birthday. To celebrate this day, Facebook has revealed some stats and stories. According to the company over the past five years, the degrees of separation on the platform have decreased...

  • Facebook looks to breathe new life into events with innovative ride-sharing features

    One of Facebook’s most underused and disappointing features, the Events function, might be getting a makeover that will bring it a whole new lease of life and possibly even set it up as a competitor to Uber. That’s the news from tech blog Business Insider, who did some cunning detective work and spotted some patent drawings which seem to indicate that Events were in for an overhaul. As you’ll notice in the attached drawing, the Events page will feature a drop down menu where you can indicate whether you are going, going and driving or going but not driving....

  • Facebook Q4 and full year 2015 results are on fleek, 1.59bn MAU, 100m hours of video watched a day

    Facebook reported its fourth quarter results, ending 31 December 2015, and full year 2015 earnings today. Nobody really expected Facebook to do badly but the manner in which it has smashed expert estimations is beyond impressive. Facebook hit 1.59-billion monthly active users on average in the fourth quarter, up from 1.55 billion in Q3 and an increase of 14% year-over-year. Facebook's daily active users increased to 1.04-billion for December 2015, an increase of 17% year-over-year, compared to Q3's 1.01-billion DAU. The company completely obliterated expert estimates of US$5.37-billion and US$0.68 eranings per share with a US$5.841-billion in revenue and...

  • Facebook’s AI is getting scarily intelligent, scarily fast

    Facebook is putting some serious effort into Artificial Intelligence, and not just so that Mark Zuckerberg can have his own Jarvis-style personal home assistant either. In a Facebook post published on Wednesday, the hoodied one shared some of the work being done by the social network's AI division. He illustrated the work with a video of the AI playing the Chinese game Go, one of the few activities where human beings can still routinely beat machines. According to Zuckerberg, scientists have been trying to teach computers to win at Go for some 20 years now. Read more: Mark Zuckerberg’s...

  • Facebook Sports Stadium: a new feature for fans to discuss and follow games live

    Facebook has introduced a new hub that is dedicated to sport lovers. Facebook Sports Stadium is a place to experience sports in real time with friends, users and experts around the world. Facebook claims that it has 650-million sports fans on its platform, something the hub aims to take advantage of. Facebook has long shown interest in sports but this is the first time that it has built a feature dedicated to sports. The hub will pull content from Facebook and not from any sports content producers. Sport has always been a big deal with Facebook users. In 2015,...

  • Facebook rolls out Mentions on Android

    Facebook Mentions, a platform from the social network that makes it easy for public figures to talk with their fans and each other, has officially launched on Android. Since launching on iOS in August last year, the service has seen fairly significant uptake thanks largely to Live, video component of the app which allows public figures can take their fans behind the scenes, host Q&As, share announcements and more. Read more: Facebook launches live video-streaming feature for celebrities With Live users can also interact, watch the live broadcasts or choose to watch the video later on the public...

  • Facebook Messenger out to kill the phone number

    Facebook Messenger, which passed the 800-million user mark in 2015, is out to kill the phone number. That's according to post from the social network's Vice President of Messaging David Marcus, in which he outlines what the messaging platform is out do in 2016. Looking back, Marcus says 2015 was a year "when we made significant improvements to how we enable people to communicate". "Among other things, he writes, "we made Messenger blazing fast, we introduced video calling, the ability to customize conversations with colors, nicknames and emojis, and with Businesses on Messenger, we introduced a new way for...

  • Facebook to reward small business advertisers in 2016 Facebook Awards

    Facebook on Tuesday announced that entries are open for the 2016 Facebook Awards. The awards, now in their fifth year, are designed to celebrate the best creative advertising work being shared on the Facebook platform as well as on Instagram. Facebook expects the awards to experience continued growth in 2016 after it reviewed more than 2 700 submissions from 160 countries in 2015. It also says it's aiming to internationalise the awards more this year in the wake of increased entries from outside the US. For the first time, the awards will also recognise small business advertisers who have earned...

  • Mark Zuckerberg’s New Year’s resolution is to build his own Jarvis-style personal assistant

    The beginning of the year, amongst other things, means making New Year's resolutions. Mark Zuckerberg, known for setting himself some difficult goals, has come out with a New Year's resolution that makes all others appear petty. The Facebook CEO is planning to built his own artificial personal assistant in 2016. Announcing the news on his Facebook profile, Zuckerberg said that this year's resolution theme is about invention. "My personal challenge for 2016 is to build a simple AI to run my home and help me with my work. You can think of it kind of like Jarvis in Iron...

  • Paris, Pluto, #BlackLivesMatter: Facebook’s 2015 year in review

    Facebook has released its 2015 year in review, with the upcoming US presidential elections, the recent terror attacks in Paris, and the ongoing Syrian refugee crisis ranking among its most talked about news events. Following those events are the Nepal earthquakes and the Greek debt crisis. Ed Sheeran meanwhile topped the list of most talked-about entertainers, followed by Taylor Swift at #2, Kanye West at #3, Nicky Jam at #4, and Wiz Khalifa rounding out the top five. Game of Thrones ruled the small screen as the most talked-about TV show, while Star Wars: The Force Awakens led the list...

  • Cricket South Africa Facebook page hacked, flooded with softcore porn

    On Tuesday night, South African cricket fans looking for updates from Cricket South Africa (CSA) got more than they bargained for. Rather than the usual news about upcoming fixtures or player health, the organisation's Facebook page found itself carrying images of softcore porn and links to adult sites. The strange turn in content was apparently down to the page being hacked, with CSA unable to regain access to the account until the early hours of Wednesday morning. As well as posting the adult content, the attack also saw all CSA administrators removed from the page. At this stage, it's...

  • What does Facebook Pixel mean for Marketing (and Google Analytics)?

    I run a Digital Agency where, among other things, we manage our client’s social media marketing. As I was running an ad for one of our clients in the Ads Manager, we picked up something interesting called Facebook Pixel (Not conversion or audience Pixel) Facebook Pixel (A smart Facebook tool that allows you to track, report on customer activity and then re-target advertising to the customer’s Facebook feed) launched earlier this year as a replacement to both the Conversion and audience tracking pixels. The new tool effectively combines the power of the Conversion Pixel and the Custom Audience Pixel into...

  • Facebook introduces live video streaming, photo collages features

    Facebook has introduced its own live video and photo collages features to take on the likes of Periscope and Meerkat. The social media giant says that it has launched these two features to help its users to keep friends and family updated in real time by live streaming their activities and chronicling their journeys with photo collages. This is not the first time that Facebook has experimented with live video streaming. In August 2015, Facebook launched Live, a way for public figures to connect with their fans via live videos. Live, unlike this new video feature, was only available for...

  • Mark Zuckerberg explains $45b pledge following skepticism

    Earlier this week, Mark Zuckerberg, Facebook CEO and co-founder, and his wife Dr. Priscilla Chan, announced that Zuckerberg was going to donate 99% of his personal Facebook shares (US$45-billion) over the course of his lifetime to a newly formed entity called Chan Zuckerberg Initiative. The donation, he said, was to "advance human potential and promote equality for all children in the next generation”. The reception to the news was -- contrary to what the two might have hoped for -- less than flattering. Two days after making this announcement, the Facebook CEO was forced to clarify the many confused and...

  • Zuckerbaby parody open letter is all kinds of awesome

    This week, the world has been celebrating the birth of Mark Zuckerberg and Priscilla Chan's daughter Max. The couple also achieved massive kudos from people around the world when his hoodiedness posted an open letter to Max promising to give away 99% of his Facebook shares to "advance human potential and promote equality for all children in the next generation". “We will give 99% of our Facebook shares — currently about US$45 billion — during our lives to advance this mission,” Zuckerberg writes in the letter, adding "We know this is a small contribution compared to all the resources and...