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Facebook

  • Mark Zuckerberg: drones are better at internet connectivity than balloons

    When Facebook officially announced that it would be using high altitude drones as part of its bid to bring internet access to parts of the world without terrestrial connections, it was inevitable that there would be comparisons with Google's Project Loon. If Facebook CEO and founder Mark Zuckerberg is to be believed though, his multifaceted plan (which includes drones and low earth orbit satellites) is much more viable than Google's high altitude balloons. In part that's because, as Zuckerberg points out in a detailed treatise on the matter, different areas around the globe require different levels of connectivity: In dense...

  • This brand ‘broke up’ with Facebook and Facebook doesn’t really care

    If you've been anywhere near the internet recently, you'll have seen them -- the posts alleging Facebook is pushing brands' updates down in their fans' newsfeeds in favour of promoted posts. Facebook itself even acknowledged that brands wouldn't be reaching as many of their fans as they used to, as its new algorithm changes began to prefer certain types of content over others. All of this was just too much for food delivery startup Eat24, which decided it had had quite enough of the declining reach of its carefully crafted posts, and penned a humorous break up letter to...

  • Facebook’s going to use drones and lasers to bring the world online. Serious.

    We thought Google's Project Loon sounded like an equal mix of ambitious and crazy, but now Facebook's joined the game too. CEO Mark Zuckerberg has announced that the social network is working on connecting the globe through the use of drones, satellites and lasers to beam internet access to regions which haven't been reached through terrestrial connections. In a Facebook post, Zuckerberg explained that his company had brought five members of the team from drone maker Ascenta on board a new project called 'Connectivity Lab'. The Ascenta employees -- who worked on early versions of the world's longest flying...

  • Facebook’s Oculus buyout has resulted in some brilliant memes: here are our favourites

    Ah the internet... always making jokes and finding the humour in every billion dollar acquisition. While Kickstarter backers of the Oculus Rift are losing their minds over the fact that the Virtual Reality startup just sold them down the Facebook river, the other side of the internet is finding humour in it. When you think about it, the Oatmeal pretty much called this acquisition a while ago and it seems that Hitler is not having it either. It's all just one big disaster really. We picked some of the choice memes that we feel express how the internet is...

  • Here are the winners and losers in Facebook’s $2bn Oculus VR deal

    Right now the guys behind the Oculus Rift virtual reality gaming headset are probably at the tail-end of an epic celebration. Think about it, if you were bought out by Facebook for US$2-billion would you mark the day with a mug of hot chocolate in front of the TV? No? Us neither. Facebook's probably feeling pretty chuffed with itself too. It's managed to nab a company that's been grabbing all kinds of headlines over the past few months. Sure, it cost more than double what it paid for Instagram a couple of years ago. Unlike Instagram though, Oculus has...

  • Mark Zuckerberg calls President Obama to rant about his NSA frustrations

    Sorry, Barrack, but Zuck is not impressed with your snooping... and he'll tell you so. The social network founder and CEO is trying to stop the smirks that arise when "Facebook" and "privacy" are mentioned in the same sentence -- and he's taken his concerns to the President of the United States. In (what else?) a Facebook post, Zuckerberg explained that he'd shared his unhappiness about the level of government spying with Obama. "I've called President Obama to express my frustration over the damage the government is creating for all of our future. Unfortunately, it seems like it will take...

  • 10 years on, we’re still getting Facebook ROI all wrong

    As Facebook celebrates its 10th anniversary with record advertising revenue and more than a billion users, most marketing types admit they’re still not sure how to quantify the financial return on investment on Mark Zuckerberg’s juggernaut. And yet brands continue to shift more of their media budgets into social media, making Facebook and other channels a permanent piece of their marketing mix. A recent survey highlighted this irony. The results of The CMO Survey conducted last year show that the percentage of people using financial metrics for social media ROI dropped from 17% to nine percent over three years –...

  • Facebook News Feed makeover: simpler experience, bigger pictures, less grey

    Last year Facebook started rolling out an updated News Feed to some of its users across the globe only to find that they hated it. The update was awkward and featured a bold, cluttered design where users' profile pictures and photos were meant to be its main focus. Well, the blue social giant has now decided to go back to square one and to revert to a more humble and consistent design. With the new design, all images are larger -- both organic stories and ads will be the same size, similar to the way will images appear...

  • Facebook ads: pay up or get lost in the noise

    If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising. Brands, it’s time to pay up or get lost in the digital noise. Social media marketers and Facebook users alike will be frustrated to learn that Facebook’s latest algorithmic changes will not weed out spam or non-engaging content based on individual needs. Instead, it filters out brand pages that haven’t paid for organic reach. That’s right, no matter how sparkling and relevant your brand’s posts are, fans will not get the chance to like (or...

  • Facebook’s WhatsApp acquisition: wasted billions or a clever mobile play?

    On 19 February 2014, Facebook announced that it reached an agreement about the acquisition of WhatsApp, one of the leading mobile messaging services, for a total value of US$19 billion (US$4 billion in cash, US$12 billion in Facebook shares and US$3 billion in restricted stock units with a vesting period of 4 years). According to the agreement, WhatsApp remains autonomous and will operate independently following its current business principles (such as no advertising, no customer data collection and a business model that offers free messaging for a year and then it charges $0.99 per user each year). The shocking 19...

  • Remember Facebook.com email addresses? They’re going away

    You might recall that, in one of its bids to be everything on the internet to everyone, Facebook introduced email addresses a few years back. Well now the social network looks set to kill the feature for good. The Facebook.com email addresses, which were a serious source of controversy when they replaced users' authentic email addresses in 2012, have never really been all that popular. Speaking to Inside Facebook, a Facebook spokesperson explained what will happen if anyone sends you a message on your Facebook.com email address from here on out: Over the next few weeks we’re notifying...

  • Even with WhatsApp, Facebook still doesn’t own Asia

    News broke this morning that Facebook has acquired WhatsApp for a whopping $19-billion. What does this deal means to Asia, a continent filled with a diverse array of messaging apps? One of the many reasons why this acquisition happened is because Facebook wants to achieve global dominance in mobile social media – and WhatsApp’s 450-million active users is the best user-base that money can buy. WhatsApp hasn’t revealed its user numbers in Asia, but from living in Asia and travelling around frequently, I can safely say that WhatsApp is big in certain parts of Asia – but it’s no longer...

  • WhatsUpp with Facebook buying WhatsApp? An investor’s perspective

    Make no mistake, Facebook buying WhatsApp is absolutely huge. In fact, it is one of the biggest tech deals done in a while. A US$19-billion transaction, the deal will be structured as follows: 183 865 778 A class Facebook shares worth US$12-billion (at US$65.2650 a share), US$4-billion in cash and the balance, US$3-billion Dollars in restricted stock to WhatsApp employees, that will vest over the next four years. The shareholders and employees of WhatsApp will now own 7.9% of Facebook. That means that the average Facebook shareholder will be diluted, but will get WhatsApp, of course. Why? I mean, why...

  • 6 things you might not know about the Facebook, WhatsApp deal

    The inevitable happened... Facebook bought an instant messaging service. After its denied attempt at purchasing SnapChat way back when in internet time, Mark Zuckerberg and co can breathe a sigh of relief at having acquired WhatsApp -- albeit for US$19-billion -- the popular messaging service with around 450-million monthly active users. According to Bloomberg, the acquisition paid for in cash (US$4-billion), stock (US$12-billion) and shares (US$3-billion), is the biggest internet acquisition in more than ten years since Time Warner's merger deal with AOL in 2001 for US$124-billion. Let's take a closer look at the deal, because there are some fun...

  • WhatsFace: Facebook to snap up WhatsApp for $19B in cash, stock

    Boom! Did you see that coming? Facebook says that it has reached an agreement to acquire WhatsApp, for a total of about US$16-billion, including US$4-billion in cash and another US$12-billion in Facebook stock. On top of that, an additional US$3-billion in restricted stock will be granted to WhatsApp’s founders and employees that will vest over four years. All 32 members of WhatsApp will become Facebook employees. Mark Zuckerberg