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Ever since it launched, Google+ has been criticised for strictly enforcing a real name policy. You couldn't just use your gamer tag or other name you would use to signify your online or offline identity. Instead, you had to use your real name to use the service (though you could obviously just make one up of you felt like doing so).Google recently announced that its naming policy was going to become more "inclusive," but that doesn't mean you can ...
Google recently introduced search results heavily influenced by relevant signals from people's social circles and promoting G+ content in its search results.The move is an attempt to boost its nascent Google+ social network, which has had a rocky start.I predicted that this strategy would attract legions of marketers hoping to boost traffic to their client sites through new forms of Search Engine Optimization (SEO) techniques. A torrent of spam on G+ could risk alienating early users of the social network.It ... Last week, Google got caught with its hand in the cookie jar, allegedly engaged in a range of questionable activities with regard to a Kenyan company called Mocality. According to Mocality, Google employees were "scraping data" collected by Mocality for its business listings, and then using that data to target advertise GKBO's services to Kenyan businesses. To make matters worse, Mocality has telephone recordings of Google representatives describing a non-existent relationship between Mocality and the GKBO project. Google VP, Nelson ...
The recent Mocality debacle has brought to light a few concerning issues surrounding Google’s business practices in Africa and the supposed ethical transparency by which it stands. The internet giant's "do no evil" motto implies a moral standpoint to which the entire company should adhere. Yet with recent scandals surrounding the Chrome team and Google Kenya, one gets the impression that Google is getting too big to oversee and control all of its employees.I'd like to start off with ...Google+ continued to defy its critics by growing 55% in the US in December compared to November according to Experian Hitwise.It’s no wonder the social network is growing at such a rate, considering that during the holidays all sorts of new Android devices landed with Google+ preloaded. Users were asked, upon switching on their phones, if they wanted to link or create a Google+ account and this links nicely with the idea that Google+ is about knowing your identity ... In 2011 Google had its most tumultuous year since its inception in 1997 and acted very much like a teenager would. It surprised us by changing up the leadership; it defied "corporate sclerosis" accusations by taking on Facebook in the social media race; and it made a bold move in the patent war with Apple by acquiring businesses like Motorola. Google's leadership promised more wood behind fewer arrows, but with the industry talking up top-secret facility Google X and reports ...
As 2012 dawns, Memeburn decided to take a look at what lies ahead for three of the biggest names in social media this year, and what each of their individual overarching strategies might be.Twitter -- Going mainstream In 2012, Twitter will continue to stealthily build towards its IPO -- unofficially penned for 2013. The microblogging juggernaut has seen significant staff turnover in the last six months for two apparent reasons. First, with the aim of having the right people at the ...
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