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	<title>memeburn &#187; Google</title>
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	<link>http://memeburn.com</link>
	<description>Tech-savvy insight and analysis</description>
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		<title>Is there a viable search alternative to Google?</title>
		<link>http://memeburn.com/2012/02/is-there-a-viable-search-alternative-to-google/</link>
		<comments>http://memeburn.com/2012/02/is-there-a-viable-search-alternative-to-google/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 05:00:26 +0000</pubDate>
		<dc:creator>Graeme Lipschitz: Columnist</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Addictomatic]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Omigli]]></category>
		<category><![CDATA[Wolfram Alpha]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=53251</guid>
		<description><![CDATA[In light of the &#8220;Your World&#8221; ruckus that is taking the tech world by storm, including more employees who want to leave, perhaps it’s time to look at a few alternatives to el Goog. What can be assured from the get-go is that none of these pretenders-to-the-throne have anywhere close to the ubiquity that Google [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/02/is-there-a-viable-search-alternative-to-google/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What a post IPO Facebook could learn from Google</title>
		<link>http://memeburn.com/2012/02/what-a-post-ipo-facebook-could-learn-from-google/</link>
		<comments>http://memeburn.com/2012/02/what-a-post-ipo-facebook-could-learn-from-google/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 04:40:51 +0000</pubDate>
		<dc:creator>Tom Foremski: In Silicon Valley</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=53904</guid>
		<description><![CDATA[The media had been speculating on Facebook&#8217;s IPO for months. On the day the social giant announced it would be going public, there was a veritable frenzy of reports. The tech world has only seen that kind of frenzy for an IPO once before: Google&#8217;s back in 2004. I remember vividly the day Google filed [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/02/what-a-post-ipo-facebook-could-learn-from-google/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google+ &#8216;doesn&#8217;t give a damn&#8217; about real names, just don&#8217;t use pseudonyms</title>
		<link>http://memeburn.com/2012/01/google-doesnt-give-a-damn-about-real-names-just-dont-use-pseudonyms/</link>
		<comments>http://memeburn.com/2012/01/google-doesnt-give-a-damn-about-real-names-just-dont-use-pseudonyms/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 04:30:31 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=53020</guid>
		<description><![CDATA[Ever since it launched, Google+ has been criticised for strictly enforcing a real name policy. You couldn&#8217;t just use your gamer tag or other name you would use to signify your online or offline identity. Instead, you had to use your real name to use the service (though you could obviously just make one up [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/google-doesnt-give-a-damn-about-real-names-just-dont-use-pseudonyms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Why Google&#8217;s bid to push G+ might harm search quality</title>
		<link>http://memeburn.com/2012/01/why-googles-bid-to-push-g-might-harm-search-quality/</link>
		<comments>http://memeburn.com/2012/01/why-googles-bid-to-push-g-might-harm-search-quality/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 04:46:09 +0000</pubDate>
		<dc:creator>Tom Foremski: In Silicon Valley</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=52661</guid>
		<description><![CDATA[Google recently introduced search results heavily influenced by relevant signals from people&#8217;s social circles and promoting G+ content in its search results. The move is an attempt to boost its nascent Google+ social network, which has had a rocky start. I predicted that this strategy would attract legions of marketers hoping to boost traffic to [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/why-googles-bid-to-push-g-might-harm-search-quality/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Mocality scandal: How far in the cookie jar was Google&#8217;s hand?</title>
		<link>http://memeburn.com/2012/01/mocality-scandal-how-far-in-the-cookie-jar-was-googles-hand/</link>
		<comments>http://memeburn.com/2012/01/mocality-scandal-how-far-in-the-cookie-jar-was-googles-hand/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 05:00:53 +0000</pubDate>
		<dc:creator>Rowan Puttergill: Columnist</dc:creator>
				<category><![CDATA[Africa]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Kenya]]></category>
		<category><![CDATA[Mocality]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=52107</guid>
		<description><![CDATA[Last week, Google got caught with its hand in the cookie jar, allegedly engaged in a range of questionable activities with regard to a Kenyan company called Mocality. According to Mocality, Google employees were &#8220;scraping data&#8221; collected by Mocality for its business listings, and then using that data to target advertise GKBO&#8217;s services to Kenyan [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/mocality-scandal-how-far-in-the-cookie-jar-was-googles-hand/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Mocali-gate: Where is the broken link in Google?</title>
		<link>http://memeburn.com/2012/01/mocali-gate-where-is-the-broken-link-in-google/</link>
		<comments>http://memeburn.com/2012/01/mocali-gate-where-is-the-broken-link-in-google/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 04:30:31 +0000</pubDate>
		<dc:creator>Ryan Gordon</dc:creator>
				<category><![CDATA[Africa]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Kenya]]></category>
		<category><![CDATA[Mocality]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=52133</guid>
		<description><![CDATA[The recent Mocality debacle has brought to light a few concerning issues surrounding Google’s business practices in Africa and the supposed ethical transparency by which it stands. The internet giant&#8217;s &#8220;do no evil&#8221; motto implies a moral standpoint to which the entire company should adhere. Yet with recent scandals surrounding the Chrome team and Google [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/mocali-gate-where-is-the-broken-link-in-google/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s &#8216;Search Plus Your World&#8217; doesn&#8217;t improve your search</title>
		<link>http://memeburn.com/2012/01/googles-search-plus-your-world-doesnt-improve-your-search/</link>
		<comments>http://memeburn.com/2012/01/googles-search-plus-your-world-doesnt-improve-your-search/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 04:00:53 +0000</pubDate>
		<dc:creator>Frederic Lardinois</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=52056</guid>
		<description><![CDATA[There&#8217;s been a lot of talk in the past 24 hours about how Google may be favouring its own social network Google+ with yesterday&#8217;s &#8220;Search plus Your World&#8221; update. Getting lost in this heated discussion is the simple question of whether this update actually improves the search experience on Google. Google, in its announcement yesterday, [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/googles-search-plus-your-world-doesnt-improve-your-search/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s personalised search: Your world&#8230;or is it?</title>
		<link>http://memeburn.com/2012/01/googles-personalised-search-your-world-or-is-it/</link>
		<comments>http://memeburn.com/2012/01/googles-personalised-search-your-world-or-is-it/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 13:48:29 +0000</pubDate>
		<dc:creator>Graeme Lipschitz: Columnist</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=51785</guid>
		<description><![CDATA[Google+ continued to defy its critics by growing 55% in the US in December compared to November according to Experian Hitwise. It’s no wonder the social network is growing at such a rate, considering that during the holidays all sorts of new Android devices landed with Google+ preloaded. Users were asked, upon switching on their [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/googles-personalised-search-your-world-or-is-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google 2012: An internet odyssey</title>
		<link>http://memeburn.com/2012/01/google-2012-an-internet-odyssey/</link>
		<comments>http://memeburn.com/2012/01/google-2012-an-internet-odyssey/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 05:00:01 +0000</pubDate>
		<dc:creator>Graeme Lipschitz: Columnist</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=51468</guid>
		<description><![CDATA[In 2011 Google had its most tumultuous year since its inception in 1997 and acted very much like a teenager would. It surprised us by changing up the leadership; it defied &#8220;corporate sclerosis&#8221; accusations by taking on Facebook in the social media race; and it made a bold move in the patent war with Apple [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/google-2012-an-internet-odyssey/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Twitter, Facebook and Google+ in 2012</title>
		<link>http://memeburn.com/2012/01/twitter-facebook-and-google-in-2012/</link>
		<comments>http://memeburn.com/2012/01/twitter-facebook-and-google-in-2012/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 04:45:43 +0000</pubDate>
		<dc:creator>Martin Carstens: Staff reporter</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=51270</guid>
		<description><![CDATA[As 2012 dawns, Memeburn decided to take a look at what lies ahead for three of the biggest names in social media this year, and what each of their individual overarching strategies might be. Twitter &#8212; Going mainstream In 2012, Twitter will continue to stealthily build towards its IPO &#8212; unofficially penned for 2013. The [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/twitter-facebook-and-google-in-2012/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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