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  • Triple your Instagram following with these simple steps [Infographic]

    Instagram has come a long way from being the glorified breakfast image board it once was. As a result, it's now fairly tricky for croissant-loving novices to cultivate their online presence. Not only is it difficult to garner a reliable following, it's pretty difficult to juggle between pandering to those who follow you and posting what you enjoy. "Will my followers enjoy pictures of my lunch everyday?" is probably something that gets pondered by Instagram users often. While Instagram can be a fruitful way to grow your online brand and social presence, like every network there are a few key points one...

  • 6 ways to avoid the dark side of social media [Infographic]

    We live in a social world. If Facebook's billions of users aren't evidence enough of that, or the swarms of articles on social media on this site aren't enough to convince you of that, consider the fact that one of the first things the Chinese government did when protests started erupting across Hong Kong was to block Instagram. Social has changed the way we interact with brands, friends and the world at large. It's helped inspire revolutions and has been blamed for sparking civil unrest (often erroneously), There is however a dark side to this all. Aside from the...

  • How are South African publishers, agencies using tablets?

    Depending on who you ask, tablets have either become incredibly expensive coasters or are a technology that hasn't even come close to reaching its full potential. Whatever the future of the device though, you can't get around the fact that the market is still growing, albeit at much slower rates than before. For publishers and agencies alike then, there is still very definitely a case to be made for being able to produce content that can be viewed easily on tablets. But how well has the South African digital space adapted to the tablet? A few answers might lie in the...

  • Meet the four geeks who actually run the world of tech

    These days, the world of tech is no longer the murky, obscure thing that makes your computer or television work. Today we are all so immersed in tech that Silicon Valley and its key tech players are celebrities to us. Silicon Valley is the new Hollywood, and just like Tinsel Town it is not always the brightest or the most talked about stars that are the real movers and shakers of the space. Google, Facebook and "real life Tony Stark (Iron Man)" Elon Musk may be in constant orbit of our tech planet, but before their stars went supernova there...

  • Human touch, actual actions sweep Indian PM past White House in global Twitter rankings

    In a tight, non-politically driven race, Indian Prime Minister Narendra Modi (5.01-million) has now overtaken the White House (4.99-million) in Twitter followers, to become the fifth-most followed politician in the world. Unlike the White House tweets, Modi sidelines quotes and instead concentrates on enacting positive change through his 140-word imposed limit. Had fruitful meetings with CMs & detailed presentations with Ministers & Officials. Together we will take India to greater heights. — Narendra Modi (@narendramodi) June 26, 2014 By way of comparison, here's a typical White House tweet. "Cynicism is popular these days, but hope's better." —President Obama — The White House (@WhiteHouse)...

  • How to get the most likes: The science behind #selfies [infographic]

    Ever wonder why some selfies take off and others fizzle? Well Dan Zarrella of HubSpot recently compiled a data set of 160 000 selfies to get to the bottom of it. Zarrella drew images from Instagram and analyzed their text, tags, colour composition, and filter usage. The results are pretty fascinating, with #drunk coming in as the least successful hashtag, and #pretty as the most. So stop posting your pretty drunk selfies, because we all know they're actually just average. Also, did you know that Willow is the most popular filter? Check out the infographic below and let us know...

  • Here’s who dominated online conversation during the South African election [Infographic]

    On Wednesday, millions of South Africans took to the polls for the country's fifth democratic national election. While the results hardly seem likely to throw up any serious surprises, the election important in at least one very serious respect: it was the country's first time real-time, tweeted election. But how accurately did the online conversation reflect what was actually happening at the polls? Not very, as it turns out. According to online insights and monitoring company BrandsEye, which has been tracking online conversation around the elections for a good few months now, South African ruling party, the ANC, still...

  • #OscarTrial: the social media stats the week Pistorius testified [Infographic]

    It's been a stand out week in the murder trial of Olympian Oscar Pistorius -- but you didn't have to be in a court room in South Africa to know that. The proceedings in the North Gauteng high court have been shared around the world through live streams, news articles, word of mouth and not least, Twitter. So just how much is the online space wrapped up in the case? As Pistorius takes to the stand again today, new data from online monitoring and insights company BrandsEye provides a glimpse into the spikes in conversation since the accused began testifying....

  • Joburg, football and Mandela: how Africa tweets [Infographic]

    By now, you're probably familiar with a couple of important stats around Africa, such as the fact that the continent has a population of over one-billion people, around half of whom are under the age of 25 or that it's home to six out of the world's 10 fastest growing economies. But how do we much about how it tweets? Well, thanks to research from strategic communications agency Portland we can at least get a clearer idea of what Africans were tweeting about during the last three months of 2013. The data, which the company took from all the...

  • All flat and Instagrammed: Shutterstock’s 2014 global design trends

    What would you do if you were one of the world's top stock image sites, with users generating a terabyte of data a day? If you're smart, you'd put all that information to good use... and maybe make an infographic to go along with it. Well, that's exactly what Shutterstock has done with the most recent iteration of their global design trends report. The stock image and video site put crunched the numbers to give an overview of major current influences in the world of design, taking into account over 350-million downloads of its stock imagery and information on...

  • 5 things you need to know about the cost of not doing website maintenance

    Regular website maintenance is non-negotiable and should be an ongoing affair. Over and above adding new pages, your website maintenance should also link to the performance of your website; it’s imperative that you continuously maintain your site to ensure it’s performing at its optimum. The infographic below was created by Smartbear, a company that specialises in software testing. The infographic shows how small things like enhancing the page load speed can improve the revenue you can generate from your website. 1. Site loading speed is paramount Do you know how long your site takes to load? You may have initially factored...

  • Top 10 messaging apps in the world [Infographic]

    "Hey, why don't you send me a text?" said no one ever in 2013. That might not be an accurate, or even true statement, but it's just a matter of time before it is, if you go by the prevalence of instant messaging apps. That's right, text is dead (or dying very quickly), and instant messaging apps are the killer. In 2012 alone, it's purported that mobile operators lost US$23-billion because teens used instant messaging apps rather than text messages. For the user, it's a no-brainer, why pay to send a text message (at hiked prices too) when you can...

  • A snapshot of South Africa’s digital landscape [Infographic]

    Here at Burn Media we are big on understanding ecosystems. If you are new to the digital space, it's easy to get lost in the massive number of companies out there. Tech and digital is a big deal these days and we understand this. There are power house companies in this digital/tech ecosystem. Companies that compete and rival international counterparts. Take Naspers; it is a formidable internet company with overseas investments and stakes in companies such as Facebook through its Mail.ru investment. Naspers' aggressive investments have led it to become an US$18-billion emerging market internet superpower. South Africa's digital landscape...

  • Want more retweets? Use images [Infographic]

    If you're looking for a load of retweets, something which will inevitably help push your Twitter handle out there, then you should probably start sending out a lot more images. I collected a dataset of more than 400 000 randomly selected tweets and the number of times each tweet received a “new school” (native) retweet. I then compared four of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in tweets as pic.Twitter.com). Tweets with images uploaded to pic.Twitter.com were nearly...

  • How a campaign goes viral: the Douwe Egberts example [Infographic]

    Can we make this go viral? If you want to make anyone in a decent digital agency cringe, ask them that question. They hate it so much because, in all honesty, there's no guaranteed way you can make a product or a campaign goes viral. There are however a few things you can do, once you've got a good, compelling piece of content to make sure that the right eyeballs end up seeing it. To give you an idea of what the right steps to take might be, it's worth taking a look at a campaign that got a...