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People in traditional marketing and sales teams have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became “uncool” to use calls-to-action.I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is ...
Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it.Gnip gave me access to the Tumblr firehose a little while back and I used it to ...
This is interesting. It turns out that something as simple as whether or not your tweet has an exclamation mark in it can determine how many retweets it gets.At least that's according to research conducted by social media scientist Dan Zarella. The research, he says, was conducted in response to a tweeted question from search guru Rand Fishkin and looks at the relationship between exclamation points in tweets and retweets and clicks.Zarella used a dataset of more than two-million ...
With India as Opera Mini’s largest user base in the world, Opera Software has some very interesting things to share about the state of Android in India. Note that the data presents the state of Android in India based on Opera Mini users’ data and may not necessarily be true across the nation. The infographic below captures everything nicely. But here are some key points for the busy ones.21.7% of all data used by Opera Mini’s Android users is for ...
The good folks from CIC recently released their refreshed China social media landscape infographic for 2013. Generally speaking, more players have emerged in the country’s social media space. But most notably CIC has added ‘Mobile Social’ into the mix, featuring mobile-only social networks like WeChat, Guanxi, and Momo.Among all these social sites, we identified two of them headed for an epic battle this year: WeChat and Sina Weibo . Weibo needs to win but its popularity appears to have slowed ...
Two-billion minutes. It's a long time. More than 3 800 years. It's also apparently the amount of time Skype users spend connecting with each other every day.Skype made the announcement in an official blog post today, which deals mostly with what two-billion minutes is equivalent to (it's enough time to watch 1.6-million movies apparently).If you're thinking that the figure must mean everyone else out there must spending a lot more time on video chat than you, it's worth ...
We’ve heard a lot about sales and projections for smartphones in China – such as 199% smartphone growth in the past year – but how about active mobiles in the hands of Chinese users? The cross-promotion and ads platform Umeng has released its newest report accompanied by an infographic. It shows that, at the end of 2012, China has 160 million active Android users, with 85 million engaged in using iOS.Newly activated Android devices really started to rocket in numbers ...
Never mind piracy, music artists have another problem to worry about when it comes to receiving their hard-earned royalties. This problem is actually ingrained in the music industry itself as it's prevalent in one of its fastest growing areas - Music Licensing.This problem is something called retitling.A recent infographic report published by The Music Licensing Directory reveals a rather complex situation, especially with regards to the contracts signed between artists, labels and publishers. The report states that retitling is:"where ...
We know Google's big in mobile. If it wasn't Android probably wouldn't be the most widely distributed smartphone OS on the planet and the internet giant certainly wouldn't have doled out what it did for Motorola's mobile division.We also know that Google's making money from mobile. It wouldn't have the number if mobile products it does if it weren't. CEO Larry Page wouldn't be saying things like "I expect mobile to revolutionize how people do marketing. So we’ll be ...
In recent months South Africa has been making international headlines for all the wrong reasons: from the massacre in the small mining town of Marikana, to the lavish spending on President Jacob Zuma's homestead and the brutal rape and murder of a 17-year-old girl. It makes sense therefore that more eyes than usual would be on the country's State of the Nation Address.Despite international headlines being dominated by Oscar Pistorious for the alleged shooting of his girlfriend, the address ...
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