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Infographic

  • All flat and Instagrammed: Shutterstock’s 2014 global design trends

    What would you do if you were one of the world's top stock image sites, with users generating a terabyte of data a day? If you're smart, you'd put all that information to good use... and maybe make an infographic to go along with it. Well, that's exactly what Shutterstock has done with the most recent iteration of their global design trends report. The stock image and video site put crunched the numbers to give an overview of major current influences in the world of design, taking into account over 350-million downloads of its stock imagery and information on...

  • 5 things you need to know about the cost of not doing website maintenance

    Regular website maintenance is non-negotiable and should be an ongoing affair. Over and above adding new pages, your website maintenance should also link to the performance of your website; it’s imperative that you continuously maintain your site to ensure it’s performing at its optimum. The infographic below was created by Smartbear, a company that specialises in software testing. The infographic shows how small things like enhancing the page load speed can improve the revenue you can generate from your website. 1. Site loading speed is paramount Do you know how long your site takes to load? You may have initially factored...

  • Top 10 messaging apps in the world [Infographic]

    "Hey, why don't you send me a text?" said no one ever in 2013. That might not be an accurate, or even true statement, but it's just a matter of time before it is, if you go by the prevalence of instant messaging apps. That's right, text is dead (or dying very quickly), and instant messaging apps are the killer. In 2012 alone, it's purported that mobile operators lost US$23-billion because teens used instant messaging apps rather than text messages. For the user, it's a no-brainer, why pay to send a text message (at hiked prices too) when you can...

  • A snapshot of South Africa’s digital landscape [Infographic]

    Here at Burn Media we are big on understanding ecosystems. If you are new to the digital space, it's easy to get lost in the massive number of companies out there. Tech and digital is a big deal these days and we understand this. There are power house companies in this digital/tech ecosystem. Companies that compete and rival international counterparts. Take Naspers; it is a formidable internet company with overseas investments and stakes in companies such as Facebook through its Mail.ru investment. Naspers' aggressive investments have led it to become an US$18-billion emerging market internet superpower. South Africa's digital landscape...

  • Want more retweets? Use images [Infographic]

    If you're looking for a load of retweets, something which will inevitably help push your Twitter handle out there, then you should probably start sending out a lot more images. I collected a dataset of more than 400 000 randomly selected tweets and the number of times each tweet received a “new school” (native) retweet. I then compared four of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in tweets as pic.Twitter.com). Tweets with images uploaded to pic.Twitter.com were nearly...

  • How a campaign goes viral: the Douwe Egberts example [Infographic]

    Can we make this go viral? If you want to make anyone in a decent digital agency cringe, ask them that question. They hate it so much because, in all honesty, there's no guaranteed way you can make a product or a campaign goes viral. There are however a few things you can do, once you've got a good, compelling piece of content to make sure that the right eyeballs end up seeing it. To give you an idea of what the right steps to take might be, it's worth taking a look at a campaign that got a...

  • Snapshot: mobile and internet in East Africa [Infographic]

    With the rapid adoption of everything from instant messaging apps to mobile payment solutions, it's no secret that Africa's mobile usage is continuing to climb. But what's going on in the eastern region of the continent? Nairobi-based coworking space and business incubator iHub is hoping to make the situation clearer by putting together an infographic of some of the most recent statistics of mobile, telephone and internet use in Kenya, Uganda, Rwanda, Burundi and Tanzania, which shows just how varied the region is in terms of mobile and internet adoption. Kenya seems to be leading the way with 78% teledensity...

  • As Reader gets buried, who will it join in the Google Graveyard? [Infographic]

    Google Reader dies 1 July. Even though we've known about its imminent demise for a while, it's still going to be sad for fans of the RSS reader to see it go. Sure there are alternatives but saying goodbye to something you've used for years and years is never easy. It's not like Google kills its products infrequently either. In line with Larry Page's "more wood behind fewer arrows" ideas, the company has been on a serious mission to streamline its offerings. And while it's understandable -- in a company as innovative and with as many products as Google...

  • Where in the world is Edward Snowden? [Infographic]

    Edward Snowden is quite the crafty little devil isn't he? The NSA leaker has been giving the United States government quite the run for its money and has made some pretty interesting friends. Snowden is responsible for the unveiling of PRISM to the public consciousness, a programme that allowed the US government to request information from some of the world's largest tech companies. This has placed him firmly in the eye of one of the biggest privacy media frenzies since the emergence of Wikileaks. The information leaked revealed the US' National Security Agency (NSA) has access to emails, videos,...

  • The most in-depth digital marketing guide you’ll see today [Infographic]

    It's pretty easy to get lost when trying to understand digital marketing. Its rapid rise and constant state of evolution means that it has produced a fragmented and confusing landscape of terminology, providers and technologies. But it's an important landscape to understand. After all US$116-billion is expected to be spent on online advertising campaigns alone this year. That's big money, and if you're going in the wrong direction, you'll fail to be competitive, but you'll also probably end up either losing out on money or spending unnecessarily. That's why something like Gartner's Digital Marketing Transit Map could prove incredibly...

  • Social calls to action might not be cool, but they work [Infographic]

    People in traditional marketing and sales teams have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became “uncool” to use calls-to-action. I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is an infographic that sums up my data on social calls-to-action. This article by Dan Zarella originally appeared on Danzarella.com and...

  • Want more likes and comments on Tumblr? Here’s how to get them

    Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it. Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a random sample of more than 300 000 posts. I analyzed that dataset and found several points of...

  • Want retweets? Use an exclamation mark, but expect fewer clicks

    This is interesting. It turns out that something as simple as whether or not your tweet has an exclamation mark in it can determine how many retweets it gets. At least that's according to research conducted by social media scientist Dan Zarella. The research, he says, was conducted in response to a tweeted question from search guru Rand Fishkin and looks at the relationship between exclamation points in tweets and retweets and clicks. Zarella used a dataset of more than two-million link-containing tweets sent by accounts with at least 1 000 followers. His findings suggest that tweets with exclamation marks...

  • The state of Android in India according to Opera [Infographic]

    With India as Opera Mini’s largest user base in the world, Opera Software has some very interesting things to share about the state of Android in India. Note that the data presents the state of Android in India based on Opera Mini users’ data and may not necessarily be true across the nation. The infographic below captures everything nicely. But here are some key points for the busy ones. 21.7% of all data used by Opera Mini’s Android users is for Facebook Each of the top-10 Android devices cost less than Rs. 10 000 (US$185) The typical Android Opera Mini users are...

  • Confused by Chinese social media? Check out this handy infographic

    The good folks from CIC recently released their refreshed China social media landscape infographic for 2013. Generally speaking, more players have emerged in the country’s social media space. But most notably CIC has added ‘Mobile Social’ into the mix, featuring mobile-only social networks like WeChat, Guanxi, and Momo. Among all these social sites, we identified two of them headed for an epic battle this year: WeChat and Sina Weibo . Weibo needs to win but its popularity appears to have slowed and expansion plans have gone nowhere so far. On the other hand, WeChat is hitting multiple overseas markets, accumulating...