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Infographic

  • How a campaign goes viral: the Douwe Egberts example [Infographic]

    Can we make this go viral? If you want to make anyone in a decent digital agency cringe, ask them that question. They hate it so much because, in all honesty, there's no guaranteed way you can make a product or a campaign goes viral. There are however a few things you can do, once you've got a good, compelling piece of content to make sure that the right eyeballs end up seeing it. To give you an idea of what the right steps to take might be, it's worth taking a look at a campaign that got a...

  • Snapshot: mobile and internet in East Africa [Infographic]

    With the rapid adoption of everything from instant messaging apps to mobile payment solutions, it's no secret that Africa's mobile usage is continuing to climb. But what's going on in the eastern region of the continent? Nairobi-based coworking space and business incubator iHub is hoping to make the situation clearer by putting together an infographic of some of the most recent statistics of mobile, telephone and internet use in Kenya, Uganda, Rwanda, Burundi and Tanzania, which shows just how varied the region is in terms of mobile and internet adoption. Kenya seems to be leading the way with 78% teledensity...

  • As Reader gets buried, who will it join in the Google Graveyard? [Infographic]

    Google Reader dies 1 July. Even though we've known about its imminent demise for a while, it's still going to be sad for fans of the RSS reader to see it go. Sure there are alternatives but saying goodbye to something you've used for years and years is never easy. It's not like Google kills its products infrequently either. In line with Larry Page's "more wood behind fewer arrows" ideas, the company has been on a serious mission to streamline its offerings. And while it's understandable -- in a company as innovative and with as many products as Google...

  • Where in the world is Edward Snowden? [Infographic]

    Edward Snowden is quite the crafty little devil isn't he? The NSA leaker has been giving the United States government quite the run for its money and has made some pretty interesting friends. Snowden is responsible for the unveiling of PRISM to the public consciousness, a programme that allowed the US government to request information from some of the world's largest tech companies. This has placed him firmly in the eye of one of the biggest privacy media frenzies since the emergence of Wikileaks. The information leaked revealed the US' National Security Agency (NSA) has access to emails, videos,...

  • The most in-depth digital marketing guide you’ll see today [Infographic]

    It's pretty easy to get lost when trying to understand digital marketing. Its rapid rise and constant state of evolution means that it has produced a fragmented and confusing landscape of terminology, providers and technologies. But it's an important landscape to understand. After all US$116-billion is expected to be spent on online advertising campaigns alone this year. That's big money, and if you're going in the wrong direction, you'll fail to be competitive, but you'll also probably end up either losing out on money or spending unnecessarily. That's why something like Gartner's Digital Marketing Transit Map could prove incredibly...

  • Social calls to action might not be cool, but they work [Infographic]

    People in traditional marketing and sales teams have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became “uncool” to use calls-to-action. I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is an infographic that sums up my data on social calls-to-action. This article by Dan Zarella originally appeared on Danzarella.com and...

  • Want more likes and comments on Tumblr? Here’s how to get them

    Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it. Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a random sample of more than 300 000 posts. I analyzed that dataset and found several points of...

  • Want retweets? Use an exclamation mark, but expect fewer clicks

    This is interesting. It turns out that something as simple as whether or not your tweet has an exclamation mark in it can determine how many retweets it gets. At least that's according to research conducted by social media scientist Dan Zarella. The research, he says, was conducted in response to a tweeted question from search guru Rand Fishkin and looks at the relationship between exclamation points in tweets and retweets and clicks. Zarella used a dataset of more than two-million link-containing tweets sent by accounts with at least 1 000 followers. His findings suggest that tweets with exclamation marks...

  • The state of Android in India according to Opera [Infographic]

    With India as Opera Mini’s largest user base in the world, Opera Software has some very interesting things to share about the state of Android in India. Note that the data presents the state of Android in India based on Opera Mini users’ data and may not necessarily be true across the nation. The infographic below captures everything nicely. But here are some key points for the busy ones. 21.7% of all data used by Opera Mini’s Android users is for Facebook Each of the top-10 Android devices cost less than Rs. 10 000 (US$185) The typical Android Opera Mini users are...

  • Confused by Chinese social media? Check out this handy infographic

    The good folks from CIC recently released their refreshed China social media landscape infographic for 2013. Generally speaking, more players have emerged in the country’s social media space. But most notably CIC has added ‘Mobile Social’ into the mix, featuring mobile-only social networks like WeChat, Guanxi, and Momo. Among all these social sites, we identified two of them headed for an epic battle this year: WeChat and Sina Weibo . Weibo needs to win but its popularity appears to have slowed and expansion plans have gone nowhere so far. On the other hand, WeChat is hitting multiple overseas markets, accumulating...

  • Skype users now spend 2bn minutes connecting with each other every day

    Two-billion minutes. It's a long time. More than 3 800 years. It's also apparently the amount of time Skype users spend connecting with each other every day. Skype made the announcement in an official blog post today, which deals mostly with what two-billion minutes is equivalent to (it's enough time to watch 1.6-million movies apparently). If you're thinking that the figure must mean everyone else out there must spending a lot more time on video chat than you, it's worth bearing in mind that those two-billion minutes include those making voice or video calls as well anyone sending instant...

  • Android has more than twice as many Chinese users as Apple [Infographic]

    We’ve heard a lot about sales and projections for smartphones in China – such as 199% smartphone growth in the past year – but how about active mobiles in the hands of Chinese users? The cross-promotion and ads platform Umeng has released its newest report accompanied by an infographic. It shows that, at the end of 2012, China has 160 million active Android users, with 85 million engaged in using iOS. Newly activated Android devices really started to rocket in numbers last summer, the report notes. Across both platforms, smartphones are now so ingrained in the lives of Chinese mobile...

  • The music industry’s biggest headache? Hint: it’s not piracy [Infographic]

    Never mind piracy, music artists have another problem to worry about when it comes to receiving their hard-earned royalties. This problem is actually ingrained in the music industry itself as it's prevalent in one of its fastest growing areas - Music Licensing. This problem is something called retitling. A recent infographic report published by The Music Licensing Directory reveals a rather complex situation, especially with regards to the contracts signed between artists, labels and publishers. The report states that retitling is: "where a music licensing company re-registers a song under a different title with a performing rights organisation (PRO), allowing for...

  • Check out how Google makes money from mobile [Infographic]

    We know Google's big in mobile. If it wasn't Android probably wouldn't be the most widely distributed smartphone OS on the planet and the internet giant certainly wouldn't have doled out what it did for Motorola's mobile division. We also know that Google's making money from mobile. It wouldn't have the number if mobile products it does if it weren't. CEO Larry Page wouldn't be saying things like "I expect mobile to revolutionize how people do marketing. So we’ll be able to make a lot more money than we do now,” either. What you might not know however is...

  • How social media viewed SA’s State of the Nation Address [Infographic]

    In recent months South Africa has been making international headlines for all the wrong reasons: from the massacre in the small mining town of Marikana, to the lavish spending on President Jacob Zuma's homestead and the brutal rape and murder of a 17-year-old girl. It makes sense therefore that more eyes than usual would be on the country's State of the Nation Address. Despite international headlines being dominated by Oscar Pistorious for the alleged shooting of his girlfriend, the address still generated serious discussion on social media. According to online reputation management (ORM) tool Brandseye there were 49 000...