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While eating duck breast with strawberries on a bed of bulgur wheat laced with raspberry jus I decided yesterday that Cannes is not crap. Yesterday was a particularly un-crap day. Last night at the Outdoor, Mobile, Innovation and Media ceremony agencies won things, countries won things and, yes, Dumb Ways to Die won things, but you can’t have it all.South Africa kicked some decent butt in Outdoor when a happy pride of Silver and Bronze Lions lolloped over the horizon ...
If you want to see real innovation, you should check out Africa. That's the message Stuff South Africa publisher and editor Toby Shapshak took to the TED Global stage and it's one that appears to have been incredibly well received by the audience.Shapshak apparently had the crowd in his hands from the moment he asked who among them had bought a pre-paid SIM card on arriving in Edinburgh, where the conference is being held.“You’re using African technology,” he ...
We all recognise the stereotypical IT manager sitting behind a desk in the company dungeon, wearing a t-shirt sporting an obscure geek reference, and sighing into the phone as he tries to convince the marketing manager to use a password other than 'God'.Fortunately, we've come a long way since that was anything other than a misguided preconception, and savvy business leaders understand that a skilled IT manager can have a fundamental impact on business profitability. Unfortunately, IT managers are ...
From a purely mercenary point of view, one of the wonderful things about solving a problem is that there’s often a way to make money from it. Solving problems in a way that can help people and bring in profits is the goal of most technology companies at the most basic level, and it’s something that the past 15 years have proven they do quite well.China is not a country that is lacking for problems. Although its economic growth speed ...
Human beings have two choices: begin settling on other planets or face extinction. That's the message from renaissance man cum-billionaire Elon Musk, who was speaking at AllThings D's D11 conference.The South African born PayPal founder and CEO of Tesla Motors and SpaceX believes that unless we spend the necessary money and develop the necessary technology to explore and populate other planets, "an extinction event is inevitable and we’re increasingly doing ourselves in"."We want to have a future where humanity ...
Instead of getting into the technicalities of response-based marketing, let’s go straight to the heart of the matter. I want to share with you what might be the two best marketing messages I’ve ever seen. Yes, ever. By looking at the psychology of these two examples, you’ll be able to see the path to making your marketing irresistible.1. An insulation company sends a man up Mount Everest
The Aerogel insulation company sent a mountain climber up Mount Everest ...
People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been battling with for ages now. We get bored very quickly and move our attention to the next best thing to come along. We are spoilt for choice now and marketers are forced to get more and more creative about how they engage with us, cue: experential marketing.Essentially this is an immersive way of getting more ...
An idea is not innovation. There exists an expansive divide between the idea and the execution of a project, between the concept and the reality. The purpose of leadership in any organisation is to shorten that gap as far and as soon as possible. An idea is only as good as how well an organisation brings it to life, and as mundane as it may sound to the creatives, there should be certain processes and tools to enable the award-winning ...
Fashion, entrepreneurship and doing good are the corner-stones of the Warby Parker philosophy, which co-founder Neil Blumenthal explained during his time at the 2013 PSFK conference. A collaboration started by four friends, who were tired of paying a small fortune for new glasses, is now a study in how little or no marketing can go a long way in building a successful start-up.Launched in 2010 by four MBA students at the Wharton School of Business, Warby Parker was conceived ...
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