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Interviews

  • The end of Moore’s law: Q&A with POET technologies’ Peter Copetti

    In the third and final installment on the Moore’s Law series, Graeme Lipschitz sits down with POET technologies executive, Peter Copetti, to discuss their technology and what they’re doing to counteract the end game of Moore’s Law. Memeburn: What is POET Technologies and what do you do? Peter Copetti: POET Technologies (formerly OPEL Technologies) provides a patented process and methodology for the design and manufacturing of next generation integrated circuits, which will power the next wave of chipset innovation. The POET platform is a flexible one that utilizes gallium and arsenide instead of traditional silicon which allows for a quantum step...

  • Bang With Friends co-founder talks honesty, getting banned by Apple

    I’ve said for a while now (and there are theories and books on the subject) that the general world needs to wake up to lessons the porn world can teach us. While not dealing — at least directly — with porn, “Bang with Friends” is the latest in a long line of apps that does not shy away from the fact that people like bumping hips. The latest insight being that people may want to ‘bang’ others in their immediate friend group. It’s a simple premise and one that has not gone unnoticed by the civilised world. ...

  • Rich story telling with minimal effort and skill: Q&A with SooMeta founder

    You might not have heard of SooMeta yet but I suspect you will soon. The team that brought us Dragontape has now made a tool that allows anyone to create CNN mini wrap reports (see an example below) but with minimal effort and skill…almost nothing. It’s simplicity is quite beautiful. Oh and there’s a big play on polls… read on for more about that. Current partners (APIs being used at least) include Soundcloud, YouTube, Yahoo! Images and Twitter… sounds like a good mix for breaking news. I grabbed its Co-Founder — Tamas Szakal — for a...

  • Matt Mullenweg on how open source is democratising the web

    From the mind of a 19-year-old to the world’s most popular content management system (CMS) — WordPress has done some serious growing up in 10 years. Used by major publishing houses such as CNN and the New York Times and influential blogs like TechCrunch, the CMS has making publishing easy for a decade. When we chatted to the platform’s founder Matt Mullenweg two years ago, he spoke about the future of WordPress, early mistakes he made by “trying to do it all himself” and why developers are five steps ahead of everyone else. This year marks the 10th anniversary of WordPress...

  • Trendwatching’s Henry Mason on pretail and why marketing should be simple

    I first met Henry Mason after he had (for all the wrong reasons) a very tough act to follow. It was late in the day, the crowd was low energy and beer was sitting in eyeshot, yet he managed to captivate a feisty audience with a rousing speech about the future of media and consumer trends. As Global Head of Research and Managing Partner of Trendwatching.com (a leading global trend firm) you’d expect a certain ability but Henry went beyond knowing things — he’s genuinely passionate about this stuff. Surprising considering he started his career at the (some could say)...

  • Google Knowledge Graph and the future of voice-activated intelligent search

    Google’s core business is all about finding you what you need to know. The company has become synonymous with searching the internet, so it is no surprise that it will always try to innovate in that area. The next step in search? Well, that would be Knowledge Graph. When Google launched its latest version of search, it said it was trying to build a search of the future that taps into the “collective intelligence of the web and understands the world a bit more like people do”. Knowledge Graph is all about intelligence: it’s an algorithm that understands real-world entities...

  • Personalisation and social discovery: Q&A with StumbleUpon’s CEO

    We all know about the king of social networking: Facebook, with its billion plus users. Then there is Twitter, Linkedin, Google+ and the major Chinese social networks like Renren and Sina Weibo. Then there are the outsider social networks, the medium sized ones which have strong brand recognition — that’s where StumbleUpon plays. Most people won’t be able to explain what a discovery engine is, but you might find that some of those people are part of StumbleUpon’s 25-million users. Though the platform works a little like a search engine, its algorithm is just a bit different. StumbleUpon...

  • Priests on Evernote and dinner party productivity: we chat with CEO Phil Libin

    Evernote is cool — ask any one of its 15-million monthly active users. True to the company’s slogan, “Remember Everything”, the suite of applications designed for note taking and archiving is on top of the world. The more successful it gets, the more headlines it grabs — like the recent password reset due to a security breach, which caused some commotion among users. But that’s not keeping the company down. Users are growing with India and the UK hitting one million and two million respectively. Founded in 2008 by serial entrepreneur Phil Libin, the company has managed to raise funding...

  • From a 20% project to Google’s future: Q&A with Google Now’s creator

    Google is pretty good at knowing what we need before we do. From a company that seems to continuously innovate, the launch of Google Now was nothing if not inspired. Google Now is the internet giant’s offering in the hotly contested intelligent personal assistant space. The Android-only service is an extension of the OS’ native Google Search app, using a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. Now is all about predicting what people will search for before they do it. It’s gained...

  • Why SEO isn’t evil by search guru Rand Fishkin

    Anyone working in Search Engine Optimisation (SEO) will tell you it has a bad rep. But does it have a bad rap? SEO is the process of trying to make a website as visible as possible in your search results. Love it or hate it, SEO is important and if you run a website or have a brand that you want noticed, you want good SEO. Google is out to get black hat SEO practitioners and poor quality content, while every site is working hard to make sure that its SEO is good enough for the search engine giant....

  • The Memeburn interview: Google exec on the future of the ‘third screen’

    We currently live in the world of three screens. We are connected to our PCs, mobile phones and tablets, and soon there will be more screens in our tech-obsessed world than we can imagine, says top Google exec Meir Brand. Brand is fascinated with how technology will allow us to merge the physical world and the digital world. He believes that “man and machine are kept separate now. But in ten years, the technology will be a physical part of our bodies, and it will expand our capabilities.” Brand may be awarded the same type of god-like reverence at Google as...

  • Innovating through disruption: a chat with digital’s Willy Wonka

    In 2009, Nike and the Livestrong Foundation made a big splash during the Tour de France with the Nike Chalkbot: a robot that sprayed inspirational messages from people across the globe on the road as cyclists rode along the famous bicycle route. In order to make this possible, the relatively new innovation studio Deeplocal was brought on board. The company created the software that powered the message machine, a project that propelled the company onto the world stage. According to its CEO, Nathan Martin, Deeplocal was founded by “accident” following the development of mapping software by five university...

  • CNN’s head of social news: Twitter forces journos to report the news better

    CNN accounted for about 13% of all social media mentions, according to trend analytics firm Trendrr earlier this year. That’s impressive. Cable News Network is one of the largest news networks in the world, so it needs to be at the forefront of news innovation by adapting the changing nature of reporting. Today’s current news climate requires all news organisations to have a social media strategy. CNN is very active on social media platforms such as Twitter, Facebook, Foursquare and Instagram. Its main Twitter account boasts more than six-million followers, placing it among the top 100 biggest accounts in...

  • Caspar Lee: the kid behind the viral phenomenon

    Following on from Sarah Britten’s well received post about Caspar Lee, the tremendously successful young YouTube vlogger, we managed to secure a one-on-one interview with the man himself. More than just a vlogger, Lee is actually a YouTube partner, meaning he derives an income through advertising on his channel: impressive for an 18-year-old from a small town. In a Google+ Hangout (video seemingly the most appropriate channel), we got to grips with how Lee has achieved the success he has to date. In the interview, Jason Gird, an apprentice planner at digital agency Quirk, found out a little more...

  • FNB’s Michael Jordaan talks engagement, making banking social

    Surprisingly little has been said about Facebook’s foray into social banking. In July this year, Citigroup asked its Facebook fans whether they would ever bank on a social networking site and the question raised more than 300 comments, most of which weren’t positive. Despite the sentiment, Australia’s Commonwealth Bank has already gone ahead and provided its social media savvy users with an app that allows them to view their balances and, critically, make payments. For many (including this writer), the thought of having one’s banking at the mercy of a social network sends shivers down their proverbial spines. Facebook,...