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LinkedIn

  • LinkedIn ramps up hiring as it readies Chinese version of Pulse

    LinkedIn, the global social network for working professionals, has ramped up its hiring efforts in China after officially launching there back in February. According to job postings on the website, the company seeking several candidates to fill positions such as events manager, head of marketing, head of sales, and chief editor for LinkedIn Pulse, the company’s up-and-coming news aggregation branch. “The China editor will oversee a Mandarin version of Pulse (formerly LinkedIn Today), LinkedIn’s widely heralded professional content product,” reads the job description. “Currently, 1.5 million English-language publishers feed into the product. Now, for the first time, Pulse will...

  • LinkedIn responds, says new Intro app is (mostly) secure, won’t store your email

    Like the idea of being able to spot real deals from spam emails but hesitant to risk your security? LinkedIn is hoping to ease your fears. The social networking site has responded to critics who questioned the wisdom of allowing all your messages to pass through LinkedIn's email scanning service by saying it "built the most secure implementation we believed possible". The social network sites new invite-only Intro extension, which displays added information about the sender of an email from their LinkedIn profile inside the Mail app on iPhones, drew concern from security analysts shortly after launch due to the...

  • LinkedIn’s dropped its age restriction to 13: here’s why it matters

    In one of my previous articles I spoke about how LinkedIn is opening the platform up to younger markets and specifically targeting students. This is a strong strategic move on LinkedIn’s part -- but it begs the question as to whether this kind of development is taking away from our youth's childhoods. Since 12 September, users as young as 13 have been able to sign up for the world’s largest “professional” network after it lowered its minimum age requirement. The thinking behind this is to encourage young people to plan out their career paths by comparing themselves to others on...

  • 5 reasons why every university student should be on LinkedIn

    LinkedIn can be described as Facebook for adults, and that in and of itself is powerful. Why is Facebook so popular? Because people use it to connect and share with people around the world and from different walks of life. So if one uses this same analogy and applies it to a business environment, it’s clear how effective a tool like LinkedIn can be. But that’s old news to the tech-savvy business person. Where there is huge scope for growth in the LinkedIn space however is within the student environment. And we're not just talking about people about to...

  • 5 things people need to do more of on LinkedIn

    It is widely acknowledged that LinkedIn is THE social network of choice for business people globally. With new features and functions being added on a regular basis and user numbers growing at a phenomenal rate, it has become a highly attractive platform for people in the business-to-business (B2B) marketing game. Here are five things you should do more of to improve your interaction and engagement with clients or prospective clients on LinkedIn. 1. Ensure your profile clearly articulates your value proposition Before you start connecting with anyone, ensure your LinkedIn profile is up-to-date and contains relevant information. Whether you are a...

  • LinkedIn can now help you find your perfect university match

    LinkedIn is a lot of things to a lot of people. For some, it's a valuable business tool. For others it's a batch of annoying emails in their inbox. And now, it's also a match-making service for universities and prospective students. The professional social network today launched pages for universities, which will be similar to its current offering for companies. They will however be slightly tweaked in order to allow universities to target prospective and current students, as well as keep teachers, alumni and parents up to date with what's going on in the community. Around 200 universities...

  • Ever wondered why LinkedIn isn’t blocked in China? Look at what it offers

    Among major social media sites, China blocks Twitter and Facebook (among others); heck, it even blocks Slideshare! But not LinkedIn. I might be jumping to conclusions too soon (I mean, things get blocked in China pretty rapidly) but it seems safe to assume that China knows LinkedIn has much to offer to the middle kingdom. Enough, apparently, to keep it from getting blocked. First, China has a hard time connecting with the rest of the world through the web. Besides email, LinkedIn is probably the only common major social networking platform that can be accessed by both people in China...

  • How to use LinkedIn to hunt down passive job candidates

    Companies are increasingly targeting passive candidates to fill vacancies as the skills shortage takes its toll on the availability of skilled candidates who are actively looking for a job. While around 20 percent of the workforce is made up of active candidates, this pool is increasingly dominated by more common skill sets, as companies do more to retain employees with scarcer skill sets. This forces companies into a strategic sourcing scenario where they are increasingly required to target passive candidates, who have not immediate plans to move to a new company. However, reaching passive candidates can be a...

  • Why using a personal LinkedIn account for recruitment seriously is dangerous

    There is a trend within companies to use the personal LinkedIn profile of one of their HR employees in their e-recruitment efforts to find potential candidates. In this scenario, the employee will either use a shotgun approach, pushing out vacancies to their network, or they will be tasked with trying to find a specific skill set. In this case, they’ll either look for those skill sets within their networks or try and find a second level contact through their own network to pitch the position to. Problematic approach: There are several disadvantages to this approach. Firstly, their reach...

  • LinkedIn lets you know who’s seen your updates, who you’ve been creeping

    LinkedIn has long offered the ability to see who has been viewing your profile, but what about your individual posts? Personalised insights seem to be the professional network site's next way to provide you information on exactly how well (or poorly) your updates are being received. In a bid to drive engagement, LinkedIn's launched a 'Who's viewed your updates?' feature which shows you not only how many users have seen your posts, but also whether they're direct connections or in your extended networks, and whether they liked or commented on it. The box will occupy a spot on your...

  • LinkedIn news section gets magazine-style revamp

    LinkedIn has made another step toward being a serious player in the online media space with the revamping of its news section. The refreshed look on LinkedIn Today sees it take on more of a magazine feel and comes with the introduction of channels, which allow people to follow broader topic areas that cross multiple industries and professional sectors. The sectors covered by the new channels include Your Career, Economy, Social Impact, Big Ideas and Innovation, and Higher Education. Once you follow a channel, says LinkedIn, you will automatically see updates from that channel directly in your homepage stream. The professional...

  • LinkedIn’s new Contacts Tool: can it really provide smarter relationships?

    The professional networking giant Linkedin has launched ‘LinkedIn Contacts’, a new tool which it says will allow people to maintain smart relationships with their LinkedIn connections and to build relationships with people who they don’t know. The new feature ‘LinkedIn Contacts’ is not yet available to all the users but to a very few as part of the Beta Testing Phase. You could be one of a small group to get it soon, by joining the waiting list. So, what can you get of LinkedIn Contacts? Let’s have a detailed look. All your contacts in one place According LinkedIn, Contacts...

  • LinkedIn goes native with its smartphone apps

    This is interesting. LinkedIn has completely revamped it smartphone apps, following Facebook's lead in abandoning HTML 5 for native efforts. Officially the professional social networking giant unveiled the updates to provide a better experience for its members and to allow them to "quickly discover and engage with the rich professional insights being shared across LinkedIn to help them make smarter decisions from wherever they may be working". And it certainly does that. The new apps look a hell of a lot better than the old ones. It's also included posts from influencers in its stream and, it claims, made it...

  • LinkedIn set to establish SA presence with Graylink partnership

    Professional social networking giant LinkedIn is getting ready to launch a South African presence through partnering up with recruitment software specialist Graylink. Graylink provides web and mobile recruiting software solutions to some of that country's top companies including: ABSA, Capitec, Discovery, Medi-Clinic, Shoprite, Sasol, Telkom and Woolworths. The partnership sees the company become the first official LinkedIn Talent Solutions partner in the South African market as part of the social network's global expansion plan. Andy Lea, LinkedIn Partner Manager EMEA reckons that emerging markets are an important growth areas for LinkedIn as it expands its footprint internationally. “Sixty-four percent...

  • LinkedIn officially welcomes Pulse to the family after paying $90m

    LinkedIn has officially bought the company behind new reading app Pulse for US$90-million, a month after reports emerged that a deal was set to go through. The professional social network has confirmed that it paid US$90-million for the news reader. The vast majority of that US$90-million (around 90%) comes in stock, while the rest is cash. In an official blog post, LinkedIn's senior vice president of products and user experience Deep Nishar, confirmed that the acquisition had been made to bolster LinkedIn's publishing chops. "We believe LinkedIn can be the definitive professional publishing platform -- where all professionals come...