memes

We recently featured an article about the massively popular Old Spice social media campaign. In the article I sung the praises of this campaign like a 10-year-old, braces-sporting teenage girl commenting on the latest Justin Bieber music video. I was a fawning fanboy of the Wieden + Kennedy executed campaign. In the article I stated that I would "do a swan dive into a hot tub" if the campaign hadn't boosted sales. As with any popular campaign you'll immediately draw out ...

When Old Spice is mentioned it is practically synonymous with that stuff you bought your dad on Fathers' Day. A traditional, old-fashioned, classic eau de cologne. A stagnant brand, relegated to the nostalgic shelf. That perception is on the brink of doom as Old Spice's latest marketing campaign has lifted the bar on e-marketing, changing the way we execute social media campaigns forever. “You'll become yourself. You'll find success. Old Spice. The classic fragrance. The mark of a man” Many of us ...

Zander Tyler, or as he's better known, Jack Parow, has made a major splash online with videos like his "Jy dink jy's cooler as ekke" going viral on the internet. We caught up with the infamous Afrikaans rapper Jack about his use of social media and discovered what "Tweeter" really means behind the "boerewors gorduin". MemeBurn: Has using Twitter, Facebook and your blog at Woelag.co.za changed the the way you interact with your fans and do things in general? Jack Parow: Ja, back ...

The vuvuzela has certainly been one of the biggest talking points of the 2010 FIFA World Cup, and has since crossed beyond South Africa's borders into other countries. Even celebrities like Leonardo DiCaprio have been spotted with their lips around the plastic phenomenon. Google Zeitgeist, a service that provides insight into global, national, past and present search trends, has revealed a few surprising findings about what interests us about this World Cup. For example, some of the findings reveal that the ...

Although the term "meme" dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers to internet memes. This term, itself a good example of a meme, has come to refer to concepts, ideas and catchphrases that are spread around the web, gaining recognition and popularity as they spread through email, forums, imageboards and however else, becoming a sort of "personal joke". One common example to illustrate some key traits of ...