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Online media
The future of radio is online, device-driven and in your car
A recent survey in the US by TargetSpot, a digtal audio network, found an increase in tablet ownership of nearly 87%, combined with a smartphone take-up increase of 22%.As the world fast grabs hold of new devices to make their lives more connected, so our ways of delivering and receiving everyday content is being reshaped. Radio is but one of these everyday concepts that are being delivered in a new and fresh way. It's a concept that is rapidly ...The Next Web’s IE9 partnership: the future of advertising or a load of crock?
Websites, especially ones that only provide content, have to constantly find new and interesting ways of ensuring that users click on their display advertising. This is the only way that they can stay in business. But where do you draw the line between objectivity and "advertorial"?The Next Web is a four-year-old online publication that is focused on spreading the latest news about internet technology, business and culture. Boasting an average monthly audience of around 5.1-million (absolute, not unique) and around ...Linked Content Coalition — The answer to online copyright law woes?
SOPA/PIPA/CISPA/ACTA. Intellectual property (IP) and copyright laws are hot right now, but none of the proposed laws are sticking. Why? What should be exercises in altruism usually provoke incendiary public outcry as these laws either threaten the fundamental tenets of the internet that made it what it is today, or reveal underlying motivations rooted in greed.Legacy IP and copyright laws awkwardly extrapolate to the Information Age. The power has shifted. No longer do traditional media companies have the final ...Is the digital industry shooting itself in the foot?
The titles that digital marketers are giving themselves these days are rather unbelievable. From “guru” to “specialist” to “strategist” and beyond (Buzz Light-Year would be proud). But are these titles that those who are using them, by and large, can actually live up to?In case you missed it; this is going to be more of an opinion piece about the digital industry as a whole, with a particular focus on how some individuals within it (both locally and internationally) are ...When did tech journalism become about scooping product specs?
Why has tech reporting become such tedious product journalism? Why are reporters trying to scoop each other on news that is essentially a spec sheet about a mass-produced product?Why are we reading about products as a news story and not in an ad?When I look at the tech press it is heavily focused on product reporting; about gadgets, features in apps or online services, and details about underlying technologies in software, hardware, and the internet.Product launches, especially by industry heavyweights ...Online music licensing: The good, the bad and the ugly
Rumour has it that Spotify is looking around for yet another huge round of investment, one that would take the company’s valuation from around US$1-billion to over US$3-billion. One might ask why a company that seems wildly successful to most always needs new investment. How, with over 2-million paying subscribers, does Spotify continuously end up far in the red? How much in the red you may ask? 2010 saw it post a reported loss of US$42 million... (up from US$26 ...Are the BRICS building legal barriers to social media?
Are emerging market countries, notably the BRICS, clamping down on internet freedoms? Google's Chief Internet Evangelist Vincent Cerf warned last year of an "authoritarian" trend particularly among certain emerging market countries.
We know about China. Western social networks are often blocked by a series of filters colloquially called the Great Firewall of China. Authorities in the Asian superpower are also clamping down on native social networks such as the incredibly popular microblogging site Sina Weibo.
Most recently, China ...Why every business should become a digital media producer
The Guardian newspaper’s plans to offer courses in digital media production is an important development and one that should be followed by newspapers around the world. It would provide much-needed revenues to many struggling media businesses.I've written many times that the future of journalism is in helping communities, which includes businesses, to tell their stories. Media literacy is important but that’s just one side of the coin: knowing how to produce and publish digital media is just as important, maybe ...What ‘viral’ lessons can we take from Kony 2012?
Viral, and more specifically the phrase 'I want you to make me a viral video' is something that we have covered before with our 3Rs post: Remarkable content, seeded to the Right people, leads to Results.The Kony phenomenon comprises certain elements of the 3Rs, but also provides insight into additional mechanics of successful online video, which brands can take value from. These include:Influence the influencersCelebrities have been the greatest influencers to jump aboard the Kony express, disseminating links via ...Screw advertising, start a niche online publication
Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount?That is exactly the current mind-set of more and more companies, which have discovered that targeting your audience with a niche approach pays off better than advertising. Why? Well, who wouldn’t like a brand that thinks creatively outside the box?Printing their own publicationsThe fashion industry seems to be leading the pack with this increasingly popular trend. Marketing director of ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
