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><channel><title>memeburn &#187; Online media</title> <atom:link href="http://memeburn.com/category/online-media/feed/" rel="self" type="application/rss+xml" /><link>http://memeburn.com</link> <description>Tech-savvy insight and analysis</description> <lastBuildDate>Sat, 26 May 2012 13:26:22 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <item><title>The future of radio is online, device-driven and in your car</title><link>http://memeburn.com/2012/05/the-future-of-radio-is-online-device-driven-and-in-your-car/</link> <comments>http://memeburn.com/2012/05/the-future-of-radio-is-online-device-driven-and-in-your-car/#comments</comments> <pubDate>Tue, 22 May 2012 05:00:00 +0000</pubDate> <dc:creator>Richard Hardiman</dc:creator> <category><![CDATA[Online media]]></category> <category><![CDATA[emerging markets]]></category> <category><![CDATA[FM]]></category> <category><![CDATA[Internet radio]]></category> <category><![CDATA[Pandora]]></category> <category><![CDATA[South Africa]]></category><guid
isPermaLink="false">http://memeburn.com/?p=65188</guid> <description><![CDATA[A recent survey in the US by TargetSpot, a digtal audio network, found an increase in tablet ownership of nearly 87%, combined with a smartphone take-up increase of 22%. As the world fast grabs hold of new devices to make their lives more connected, so our ways of delivering and receiving everyday content is being [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/the-future-of-radio-is-online-device-driven-and-in-your-car/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>The Next Web&#8217;s IE9 partnership: the future of advertising or a load of crock?</title><link>http://memeburn.com/2012/05/the-next-webs-ie9-partnership-the-future-of-advertising-or-a-load-of-crock/</link> <comments>http://memeburn.com/2012/05/the-next-webs-ie9-partnership-the-future-of-advertising-or-a-load-of-crock/#comments</comments> <pubDate>Fri, 04 May 2012 05:00:44 +0000</pubDate> <dc:creator>Jonathan Houston</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Online media]]></category> <category><![CDATA[Bing]]></category> <category><![CDATA[IE9]]></category> <category><![CDATA[Microsoft]]></category> <category><![CDATA[The Next Web]]></category><guid
isPermaLink="false">http://memeburn.com/?p=63408</guid> <description><![CDATA[Websites, especially ones that only provide content, have to constantly find new and interesting ways of ensuring that users click on their display advertising. This is the only way that they can stay in business. But where do you draw the line between objectivity and &#8220;advertorial&#8221;? The Next Web is a four-year-old online publication that [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/05/the-next-webs-ie9-partnership-the-future-of-advertising-or-a-load-of-crock/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Linked Content Coalition &#8212; The answer to online copyright law woes?</title><link>http://memeburn.com/2012/04/linked-content-coalition-the-answer-to-online-copyright-law-woes/</link> <comments>http://memeburn.com/2012/04/linked-content-coalition-the-answer-to-online-copyright-law-woes/#comments</comments> <pubDate>Wed, 25 Apr 2012 14:06:13 +0000</pubDate> <dc:creator>Martin Carstens: Staff reporter</dc:creator> <category><![CDATA[Online media]]></category><guid
isPermaLink="false">http://memeburn.com/?p=62737</guid> <description><![CDATA[SOPA/PIPA/CISPA/ACTA. Intellectual property (IP) and copyright laws are hot right now, but none of the proposed laws are sticking. Why? What should be exercises in altruism usually provoke incendiary public outcry as these laws either threaten the fundamental tenets of the internet that made it what it is today, or reveal underlying motivations rooted in [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/04/linked-content-coalition-the-answer-to-online-copyright-law-woes/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Is the digital industry shooting itself in the foot?</title><link>http://memeburn.com/2012/04/is-the-digital-industry-shooting-itself-in-the-foot/</link> <comments>http://memeburn.com/2012/04/is-the-digital-industry-shooting-itself-in-the-foot/#comments</comments> <pubDate>Tue, 24 Apr 2012 04:30:13 +0000</pubDate> <dc:creator>Jonathan Houston</dc:creator> <category><![CDATA[Online media]]></category> <category><![CDATA[business]]></category> <category><![CDATA[gamification]]></category> <category><![CDATA[Social media]]></category><guid
isPermaLink="false">http://memeburn.com/?p=62431</guid> <description><![CDATA[The titles that digital marketers are giving themselves these days are rather unbelievable. From “guru” to “specialist” to “strategist” and beyond (Buzz Light-Year would be proud). But are these titles that those who are using them, by and large, can actually live up to? In case you missed it; this is going to be more [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/04/is-the-digital-industry-shooting-itself-in-the-foot/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>When did tech journalism become about scooping product specs?</title><link>http://memeburn.com/2012/04/when-did-tech-journalism-become-about-scooping-product-specs/</link> <comments>http://memeburn.com/2012/04/when-did-tech-journalism-become-about-scooping-product-specs/#comments</comments> <pubDate>Thu, 19 Apr 2012 04:30:12 +0000</pubDate> <dc:creator>Tom Foremski: In Silicon Valley</dc:creator> <category><![CDATA[Online journalism]]></category> <category><![CDATA[Online media]]></category> <category><![CDATA[journalism]]></category> <category><![CDATA[pr]]></category> <category><![CDATA[product reviews]]></category> <category><![CDATA[public relations]]></category> <category><![CDATA[Tech]]></category><guid
isPermaLink="false">http://memeburn.com/?p=62122</guid> <description><![CDATA[Why has tech reporting become such tedious product journalism? Why are reporters trying to scoop each other on news that is essentially a spec sheet about a mass-produced product? Why are we reading about products as a news story and not in an ad? When I look at the tech press it is heavily focused [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/04/when-did-tech-journalism-become-about-scooping-product-specs/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Online music licensing: The good, the bad and the ugly</title><link>http://memeburn.com/2012/04/online-music-licensing-the-good-the-bad-and-the-ugly/</link> <comments>http://memeburn.com/2012/04/online-music-licensing-the-good-the-bad-and-the-ugly/#comments</comments> <pubDate>Fri, 13 Apr 2012 05:00:14 +0000</pubDate> <dc:creator>Matthew Stone: Columnist</dc:creator> <category><![CDATA[Online media]]></category><guid
isPermaLink="false">http://memeburn.com/?p=61478</guid> <description><![CDATA[Rumour has it that Spotify is looking around for yet another huge round of investment, one that would take the company’s valuation from around US$1-billion to over US$3-billion. One might ask why a company that seems wildly successful to most always needs new investment. How, with over 2-million paying subscribers, does Spotify continuously end up [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/04/online-music-licensing-the-good-the-bad-and-the-ugly/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Are the BRICS building legal barriers to social media?</title><link>http://memeburn.com/2012/04/are-emerging-markets-clamping-down-on-social-media/</link> <comments>http://memeburn.com/2012/04/are-emerging-markets-clamping-down-on-social-media/#comments</comments> <pubDate>Thu, 12 Apr 2012 04:45:07 +0000</pubDate> <dc:creator>Stuart Thomas: Staff reporter</dc:creator> <category><![CDATA[Online media]]></category> <category><![CDATA[Social media]]></category> <category><![CDATA[brazil]]></category> <category><![CDATA[China]]></category> <category><![CDATA[emerging markets]]></category> <category><![CDATA[India]]></category> <category><![CDATA[South Africa]]></category><guid
isPermaLink="false">http://memeburn.com/?p=59234</guid> <description><![CDATA[Are emerging market countries, notably the BRICS, clamping down on internet freedoms? Google&#8217;s Chief Internet Evangelist Vincent Cerf warned last year of an &#8220;authoritarian&#8221; trend particularly among certain emerging market countries. We know about China. Western social networks are often blocked by a series of filters colloquially called the Great Firewall of China. Authorities in [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/04/are-emerging-markets-clamping-down-on-social-media/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Why every business should become a digital media producer</title><link>http://memeburn.com/2012/04/why-every-business-should-become-a-digital-media-producer/</link> <comments>http://memeburn.com/2012/04/why-every-business-should-become-a-digital-media-producer/#comments</comments> <pubDate>Thu, 12 Apr 2012 04:20:29 +0000</pubDate> <dc:creator>Tom Foremski: In Silicon Valley</dc:creator> <category><![CDATA[Newspapers]]></category> <category><![CDATA[Online media]]></category> <category><![CDATA[the Guardian]]></category><guid
isPermaLink="false">http://memeburn.com/?p=61400</guid> <description><![CDATA[The Guardian newspaper’s plans to offer courses in digital media production is an important development and one that should be followed by newspapers around the world. It would provide much-needed revenues to many struggling media businesses. I&#8217;ve written many times that the future of journalism is in helping communities, which includes businesses, to tell their [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/04/why-every-business-should-become-a-digital-media-producer/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>What &#8216;viral&#8217; lessons can we take from Kony 2012?</title><link>http://memeburn.com/2012/04/what-viral-lessons-can-we-take-from-kony-2012/</link> <comments>http://memeburn.com/2012/04/what-viral-lessons-can-we-take-from-kony-2012/#comments</comments> <pubDate>Wed, 11 Apr 2012 04:45:15 +0000</pubDate> <dc:creator>Mike Sharman</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Online media]]></category> <category><![CDATA[kony 2012]]></category> <category><![CDATA[Red Bull]]></category> <category><![CDATA[Starbucks]]></category><guid
isPermaLink="false">http://memeburn.com/?p=61187</guid> <description><![CDATA[Viral, and more specifically the phrase &#8216;I want you to make me a viral video&#8217; is something that we have covered before with our 3Rs post: Remarkable content, seeded to the Right people, leads to Results. The Kony phenomenon comprises certain elements of the 3Rs, but also provides insight into additional mechanics of successful online [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/04/what-viral-lessons-can-we-take-from-kony-2012/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Screw advertising, start a niche online publication</title><link>http://memeburn.com/2012/03/screw-advertising-start-a-niche-online-publication/</link> <comments>http://memeburn.com/2012/03/screw-advertising-start-a-niche-online-publication/#comments</comments> <pubDate>Fri, 30 Mar 2012 04:45:42 +0000</pubDate> <dc:creator>Talita Calitz</dc:creator> <category><![CDATA[Advertising & Marketing]]></category> <category><![CDATA[Online media]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[Gazette]]></category> <category><![CDATA[Jeremy Lagmead]]></category> <category><![CDATA[Louis Vuitton]]></category> <category><![CDATA[LVMH]]></category> <category><![CDATA[Mr Porter]]></category> <category><![CDATA[online advertising]]></category> <category><![CDATA[online magazine]]></category> <category><![CDATA[Prada]]></category><guid
isPermaLink="false">http://memeburn.com/?p=60328</guid> <description><![CDATA[Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount? That is exactly the current mind-set of more and more companies, which have discovered that targeting your audience with a niche approach pays off better than advertising. Why? Well, who wouldn’t like a [...]]]></description> <wfw:commentRss>http://memeburn.com/2012/03/screw-advertising-start-a-niche-online-publication/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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