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SEO

  • Acing SEO on foreign soil: here’s what you need to know

    Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content – and, under the hood, an AdWords campaign on Google (or the equivalent for other search engines like Phoenix Nest for Baidu or Bing Ads for Bing and AdWords Editor for Yahoo!). This ensures that sites end up at the top (or thereabouts) in organic searches, or at least in a shaded box alongside or above search returns. Not doing it will mean all the money and effort of building a website has been for naught,...

  • Looking back, looking forward: how Google’s 2013 search changes are impacting 2014

    While Google's search changes didn't grab as many headlines in 2013 as they did in previous years. Its various updates are however having some serious ramifications and while some of those became obvious last year, it's likely that we'll only see what their full effect in the later parts of 2014. With that in mind, we've rounded up what we think are some of the most significant changes Google made to search last year and tried to give you an understanding of how they'll impact on your life this year. We will also look at what I...

  • Social signals can enhance your SEO campaign: here’s how

    The digital world is evolving at a rapid rate and change is constant with digital marketing. 20 years ago, no one could have predicted where we are today and that we would have a “Google” that can determine the success of a business online. No one knew back then that a couple of keywords relevant to the services and products of a business could either create major success, or be their downfall. Change is imminent online and if you are in the SEO game I'm sure you have seen an article or five stating that SEO is dead. Rest...

  • Think ORM’s just about SEO? You’re seriously missing out

    Online reputation management (ORM) is a process of protecting your reputation online and finding opportunities for enhancing your image on the web. While the digital world has opened the door for everyone to connect, interact, relate and share valuable information, it has also opened the door for anyone to post negative comments and discredit brands online. This happens a lot and many brand reputations have been smeared in the process. Did you know that your reputation could be made or broken in 140 characters or less? While people may post negative comments or remarks for a couple of reasons, the...

  • For the love of all that is good in this world, write your content for humans — not robots

    If you are reading this, chances are you have heard about search engine optimization before and most likely about content marketing as well. You also might have received loads of emails from chaps abroad trying to convince you that your business cannot live without their SEO and content marketing services. I have received hundreds of those emails, but are they actually telling the truth? No. Your content marketing strategy for your digital marketing campaign should never be driven by your SEO requirements. It doesn't work. The customers you are trying to reach should always drive it. Don't think of "content...

  • Google’s Matt Cutts: +1s don’t affect search ranking

    It looks like Google's head of search spam Matt Cutts has threw the SEO crowd another curve-ball when he took to Hacker News to refute a recent Moz study, which claimed that there was a correlation between +1s and high search rankings. Cutts' main bone of contention, it seems, is the fact that correlation does not equate to causation. Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let’s start with correlation != causation. As specialist search news site Search Engine Journal points out, Cutts dispelled a...

  • Busting the myths: why linking out will not kill your website

    In terms of marketing, SEO (Search Engine Optimisation) has got the worst reputation by far. Part of the reason for this is that SEO practitioners are constantly hunting for links, and some bad SEOs try and generate links by using spam. This has created a situation where plenty of websites simply don’t want to link to other sites because they think it will hurt their Google rankings or PageRank. But if you link out to other sites in the correct way you will actually do your site more favours than you would by not linking out. Let’s take a look...

  • Traditional SEO copy: is it still feasible?

    “For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in the television series, Boston Legal. The above quotation became ingrained within me from the moment it was uttered and forms one of the tenets that is essential for copywriting to thrive. The word ‘predictability’ needs to be reiterated because it is crux of the issue that is being faced. There has been a seismic shift in the digital marketing industry. Traditional Search Engine Optimised (SEO) copy, in my opinion, simply does not benefit copywriters. Those of us,...

  • How to tell if your business really needs an SEO retainer

    If you want your organisation to succeed in today’s digital landscape, you need to ensure that your website is easily found on search engines, right? Right. To do this, you need to pay large amounts of money to an SEO firm over a long period of time, right? Not quite. SEO is big business, and rightly so. An SEO firm can do wonders for brands looking to increase their digital footprint. For highly competitive and expensive keywords, a dedicated SEO professional or team can help generate high volumes of targeted traffic to your site. For smaller organisations the decision...

  • Improving your reputation online: why search is vitally important

    With the world getting more digital every day, users have become a lot more accustomed to the internet over the last couple of years, especially when it comes to parting ways with their cash. It is now very common to expect clients to have weighed their options online and asked for recommendations from their network before making a purchase. Users interested in buying are flocking to various review websites to find information from other users in order to make the final decision. What does this mean for businesses? It means that online reputation management is becoming extremely important. Companies all...

  • Why SEO isn’t evil by search guru Rand Fishkin

    Anyone working in Search Engine Optimisation (SEO) will tell you it has a bad rep. But does it have a bad rap? SEO is the process of trying to make a website as visible as possible in your search results. Love it or hate it, SEO is important and if you run a website or have a brand that you want noticed, you want good SEO. Google is out to get black hat SEO practitioners and poor quality content, while every site is working hard to make sure that its SEO is good enough for the search engine...

  • How Google’s Penguin update is changing publishing… for the better

    Both updates to Google’s algorithm in the recent past (Panda and Penguin) are going to have a profound effect on not only SEO but also the publishing industry, although the heavy emphasis on content and quality copywriting mean that the two are rapidly becoming one and the same. So how are the updates going to shake it all up? Let’s look back a few months before these updates were released into the world. The content that was being churned out as a result of SEO efforts was at best “lackluster”. Website visitors would have to sit through content that read...

  • How Google’s recent algorithm changes are encouraging negative SEO

    This is shocking and it's a direct result of Google's algorithm changes. Here's a case study, courtesy of SEOBook, of a website being prepared for launch and how a competitor managed to get it flagged as a scam site -- before it was even launched: Enter www.buymycar.com, an idea I had wanted to do for some time, where people list a car and it gets sent to a network of dealers who bid on it from a secure area. A simple idea but FAR from simple to implement. ... Satisfied I had ticked all the boxes from hours of Matt Cutts video's...

  • Self-driving cars: Google’s greatest act of obfuscation?

    It's remarkable how few journalists understand Google's business and how what it does or doesn't do affects massive volumes of commerce around the globe. If I were running the New York Times I would keep half-a-dozen journalists focused on Google 24/7 because it's that important. Instead, we get very little real coverage of Google and what goes on beneath the hood, because the mainstream media doesn't know much about Google at all. It's easier to write about self-driving cars than to delve into the complexities of Google's business. And Google loves to point people to its self-driving cars, because it's a red...

  • Why every SEO pro should be using Google Data Highlighter

    If you are an SEO professional or a business with a website that list events like a blog covering the latest concert dates for instance, well then you want to continue reading and start using Google Data Highlighter. This innovative tool helps to teach Google about the pattern of event-related data on your website. All you need to do is use data highlighter and tag the data fields on you website by clicking, dragging and thus of course highlighting the field and naming it for instance; name, date, venue, address etc. The bottom line why you should be using this feature...