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SEO
Keeping up with Google’s Panda
Google has been making significant updates lately. Google Panda 2.3 Update is now live as part of a commitment to “return high-quality sites to Google users”. Judging by comments on forums such as Webmasterworld, keeping tabs on this is very tricky business.The initial premise was to weed out so-called “content farms” and other low quality sites from the SERPs. Along with some high profile casualties, a significant number of sites have been experiencing a massive drop in their rankings and ...Good content density can help your SEO strategy
I recently embarked on an experiment with keyword density. We all know content is king but well written, properly optimised content is the main prize. There has to be a balance between consumer readability and search engine friendliness.Good content is essential for websites. Good content is read by both users and search engines. The trick is to make sure you please both user and search engine.I feel content density should be around two to seven percent, for a keyword, ...The story behind Google’s search algorithms
The SEO industry has been thriving for a number of years, thanks to the fact that search ranking algorithms are constantly evolving and Google’s results ranking system is probably one of the internet's most closely guarded secrets.Any insight into what Google considers to be an innovative approach to search ranking, and the direction that Google is taking with regard to how it indexes pages, is a gem in the rubble of obscure guesswork that most of us are forced ...The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the 'long tail' and how concentrating on 'head' terms was the key to building an effective campaign using search. This couldn’t be further from the truth, but does qualify for some explanation.First, some facts from a Google presentation I got sent the other day:Some analysts have even gone as far as to say more than 1/3 of all the queries Google ...3 reasons why SEO does mean something to group buying
In my travels along the social commerce road so far in South Africa, I’ve often been told that SEO plays no role in bringing in traffic to to group buying site.There are generally two kinds of sites, when you look at traffic: those where you want to rank well on SERPs to get the traffic in, and those where you pay through your nose on Google or Facebook to bring visitors. Unless, of course, your website has such an attractive ...What are the emerging trends in SEO?
If there is one thing that every user knows, it is that search engines are consistently changing their algorithms in order to keep one step ahead of everyone else.The reason why they do this is to ensure that no one is able to manipulate their algorithms in order to rank well, which is important, because this ensures that the end users are able to get the most relevant results from their listings, and that these relevant results also consist of ...Is your SEO company ethically sound or one big, fat conflict of interest?
SEO companies and Conflicts of Interest are too often a carefully guarded secret from clients. Are they illogical, irrational, or just plain unethical?In the fast-paced and continually evolving world that is SEO, practitioners often don't pause for a moment of reflection on the implications of their actions and don't often see, or perhaps they do, the ethical dilemmas of their business practices.The problem that I'd specifically like to shed some light on is a how SEO companies handle what would ...The correlation between search engine rankings and social media
Social media sites have a major impact on the Internet as a whole, and all things directly and indirectly are now affected by this impact, and rightfully so. What social media has been able to achieve, is to help surfers do exactly what they have always dreamed of: socialise. With the world becoming smaller and smaller and communication becomes easier, all marketing media and other online marketing tools will be affected in some way or another. Search engine rankings are ...Tips on adjusting to Google’s Panda algorithm change
Google scared a lot of web masters when it unleashed the Panda, an update that made a massive impact on the web. A full one out of nine searches in the United States were affected and a full 12 percent of the web's sites were also affected. Google's spokesperson Matt Cutts, familiar to many who do link building and Search Engine Optimisation, has stated that the change is one Google feels good about.It is aimed at what are referred to ...Do no evil? The Google & JC Penney controversy
We usually associate black hat Search Engine Optimisation (SEO) tactics with spammy sites selling get rich quick guides, or porn, or any other slightly dubious online business. This is why it is so surprising (and intriguing) when a major US retailer gets caught with its SEO pants down.The New York Times has released an article describing how black hat SEO tactics allowed American retailer JC Penney to rank first on Google’s Search Engine Results Pages (SERPs) for a large number ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
