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The SEO industry is abuzz once again over recent news which broke around a patent that Google owns. The patent states that any attempt to artificially manipulate the ranking of a pre-ranked page will result in that page being “punished” (basically).This story was covered a few times on Memeburn; most notably here and here (I know, that is awful link text to use for SEO). Essentially, these two posts looked at the on-site manipulation of a site to effect its ...
So now that I have the attention of everyone involved in SEO; let’s unpack the idea that Google is going after the SEO industry a little further and see exactly what all of the hubbub is about and what patent Google has that could disrupt your SEO strategy.SEOBook ran an article on which spoke about “ranking modifyers”. The article centres around a Google patent that has been unearthed. The patent called “Ranking Documents” is concerned with when webmasters alter a ...
My recent post about Google's battle with spammers seems to have confused some people in the Search Engine Optimization industry.There's a perception that I'm advising web sites not to improve the quality of their content. I'm not advising anything, I'm reporting that a little known Google patent appears to be playing a major role in how a post-Panda Google now ranks web sites and web pages. It also explains some of the bizarre, random changes in rankings that have bedeviled ...
I've always advised people not to worry about search engine optimization (SEO) with the explanation that it's the job of the search engine to optimize its performance -- not yours.Over on SEOBook, there's a great article pointing out how Google is now measuring any attempt at raising the rank of a web page as the work of a spammer -- no matter the quality of the content -- and it will penalize the site.Any attempt to modify the rank of ...
There are two schools of thought surrounding SEO (Search Engine Optimised) copy. The first is that it can simply be generated with fridge poetry and a few keywords. It’s this belief that has given rise to the second notion: that soon these people and their fridge poetry will become redundant due the rise of “robot” generated copy as indicated by narrativescience.com. People who believe either of these notions are naïve.Some people would believe that Shakespeare is currently turning in ... Reporting on SEO can be tough, but only if you don’t know what you are doing.Make sure that your SEO company is providing comparative reporting, or if you are an SEO company, make sure you're transparent. First you need to decide what proper reporting means to you. Is your focus purely brand exposure? Impressions? Or, is it lead generation? Or perhaps it’s a number of factors.For any SEO company to be successful it needs to ensure that clarity is ...
There is something extraordinary taking place. Google's war on spam sites is tipping the online world upside down and now threatens that most fundamental element of the world wide web: the hyperlink. There is a massive erasure underway of millions of links and it will only accelerate.The communication lines are the spider's silk but it's the links that make the structure of the web. But because of Google's battle with spammers, the hyperlink could disappear in its current form, and ...
Every website needs incoming links (back links) to achieve high search engine positioning and they’re essential to build, regardless of how difficult it may be for the particular industry you’re targeting. Creative link building, or thinking outside the box to achieve links, is the ideal way to entice users into linking to something unique.Link building has changed and it is no longer sufficient to submit your website to a 1 000 directories, build links on forums, comment on posts, use ...
There are a number of, what the industry calls, “black hat” SEO techniques that companies (and even some SEO Consultants) may be tempted to practice so that they can try to push their rankings for target keywords to the top of the Google search results.Unfortunately there are still those SEO firms who guarantee their clients number one position on the first page of Google for target keywords, or maybe in some instances they are a little more cautious and don’t ...
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