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	<title>memeburn &#187; Social media</title>
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	<link>http://memeburn.com</link>
	<description>Tech-savvy insight and analysis</description>
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		<title>The Grammys&#8217; #wearedigital &#8212; where music meets social</title>
		<link>http://memeburn.com/2012/02/the-grammys-wearedigital-where-music-meets-social/</link>
		<comments>http://memeburn.com/2012/02/the-grammys-wearedigital-where-music-meets-social/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 05:00:55 +0000</pubDate>
		<dc:creator>Megan Bernstein</dc:creator>
				<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=54135</guid>
		<description><![CDATA[Social media and digital campaigns are no longer limited to traditional brands. Although it could be considered a brand within itself, the 54th Grammy Awards has integrated an impressive through-the-digital-line campaign. Dubbed &#8220;We Are Music&#8221; the campaign uses a vast array of social media and digital platforms to make the awards show as engaging as [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>4 Reasons your business needs Online Reputation Management</title>
		<link>http://memeburn.com/2012/02/4-reasons-your-business-need-online-reputation-management/</link>
		<comments>http://memeburn.com/2012/02/4-reasons-your-business-need-online-reputation-management/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 04:30:30 +0000</pubDate>
		<dc:creator>Tim Shier</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Goodbye Citi]]></category>
		<category><![CDATA[orm]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=53986</guid>
		<description><![CDATA[Online Reputation Management (ORM) is the practice of monitoring online conversations, articles and websites, in order to gain a better understanding and insight of how one’s brand is perceived online. Despite a global surge in ORM adoption in the past two years, few emerging market businesses have embraced its full potential for strategic business decision-making [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Does banning Olympic volunteers from social media make sense?</title>
		<link>http://memeburn.com/2012/02/does-banning-olympic-volunteers-from-social-media-make-sense/</link>
		<comments>http://memeburn.com/2012/02/does-banning-olympic-volunteers-from-social-media-make-sense/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 04:30:27 +0000</pubDate>
		<dc:creator>Tony Seifart</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Locog]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=53783</guid>
		<description><![CDATA[The 2012 Summer Olympics kicks off on 27 July in London and promises to be 17 days of grit, grime and glory for the athletes. Besides the athletes, the Games will also be attended by heads of state and other dignitaries. And to make all this run smoothly and safely, more than 70 000 volunteers [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/02/does-banning-olympic-volunteers-from-social-media-make-sense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The evolution of Foursquare: Memeburn talks to Dennis Crowley</title>
		<link>http://memeburn.com/2012/02/the-evolution-of-foursquare-memeburn-talks-to-dennis-crowley/</link>
		<comments>http://memeburn.com/2012/02/the-evolution-of-foursquare-memeburn-talks-to-dennis-crowley/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 05:30:11 +0000</pubDate>
		<dc:creator>Michelle Atagana: Managing Ed.</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=52919</guid>
		<description><![CDATA[Foursquare checked into our lives in 2009 and has rapidly grown its user base to 15-million, tripling in just over a year. And now the US-based service reports that just over half of its users reside overseas, largely in emerging market countries. The social network is a piece of innovation that has won the hearts [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/02/the-evolution-of-foursquare-memeburn-talks-to-dennis-crowley/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Occupy Twitter in the name of the global citizen</title>
		<link>http://memeburn.com/2012/01/occupy-twitter-in-the-name-of-the-global-citizen/</link>
		<comments>http://memeburn.com/2012/01/occupy-twitter-in-the-name-of-the-global-citizen/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 06:43:02 +0000</pubDate>
		<dc:creator>Herman Manson (@marklives)</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[censorship]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[Herman Manson]]></category>
		<category><![CDATA[Reporters Without Borders]]></category>
		<category><![CDATA[The Universal Declaration of Human Rights]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=53465</guid>
		<description><![CDATA[Twitter can now censor tweets by country. National borders, drawn on paper and defended with razor wire and guns in the physical world, now have a presence on the internet as well. You won&#8217;t find politicians complaining &#8212; but maybe the rest of us should. It was interesting to see how Twitter decided to break [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/occupy-twitter-in-the-name-of-the-global-citizen/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>A woman&#8217;s world: How social media has changed gaming</title>
		<link>http://memeburn.com/2012/01/a-womans-world-how-social-media-has-changed-gaming/</link>
		<comments>http://memeburn.com/2012/01/a-womans-world-how-social-media-has-changed-gaming/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 05:00:12 +0000</pubDate>
		<dc:creator>Sandra Pitcher</dc:creator>
				<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=53284</guid>
		<description><![CDATA[When one mentions gaming, your mind is generally flooded with images of washed-out nerdy white guys, sitting in a darkened room, hunched over their computers for days on end. But if recent research is anything to go by, the stereotype is changing, as more and more female gamers enter the fray. A recent study conducted [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/a-womans-world-how-social-media-has-changed-gaming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Could Daily Feats reward the web into doing good?</title>
		<link>http://memeburn.com/2012/01/could-daily-feats-reward-the-web-into-doing-good/</link>
		<comments>http://memeburn.com/2012/01/could-daily-feats-reward-the-web-into-doing-good/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 04:45:31 +0000</pubDate>
		<dc:creator>Megan Bernstein</dc:creator>
				<category><![CDATA[Advertising & Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Daily Feats]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=53267</guid>
		<description><![CDATA[I recently came across an online rewards programme called Daily Feats. It got me thinking about how being rewarded for completing a task makes us feel as human beings and how that experience translates into the online space. Most people like being rewarded when they do something good. Whether it is performing well at work, [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/could-daily-feats-reward-the-web-into-doing-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We don’t talk about brands online &#8212; so what are we talking about?</title>
		<link>http://memeburn.com/2012/01/we-don%e2%80%99t-talk-about-brands-online-so-what-are-we-talking-about/</link>
		<comments>http://memeburn.com/2012/01/we-don%e2%80%99t-talk-about-brands-online-so-what-are-we-talking-about/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 04:40:31 +0000</pubDate>
		<dc:creator>Jonathan Houston</dc:creator>
				<category><![CDATA[Advertising & Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=52216</guid>
		<description><![CDATA[Social media is not about brands. It’s throwaway headlines like that which make brands and businesses &#8212; especially SMEs &#8212; shy away from social media and from entering into a conversation with their potential clients online. At first glance this reinforces a marketing manager&#8217;s preconceived notion that no good can come from his brand engaging [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/we-don%e2%80%99t-talk-about-brands-online-so-what-are-we-talking-about/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>India on track to censor social media, curb freedom of expression</title>
		<link>http://memeburn.com/2012/01/india-on-track-to-censor-social-media-curb-freedom-of-expression/</link>
		<comments>http://memeburn.com/2012/01/india-on-track-to-censor-social-media-curb-freedom-of-expression/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 05:00:13 +0000</pubDate>
		<dc:creator>Martin Carstens: Staff reporter</dc:creator>
				<category><![CDATA[Emerging Markets]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[censorship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[freedom of expression]]></category>
		<category><![CDATA[freedom of speech]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=52208</guid>
		<description><![CDATA[Spurred on by a lower court ruling, the Indian government has urged 21 companies, including technology behemoths Facebook and Google, to censor objectionable material hosted on their respective services. Many see the move by the Indian government to censor social media as a threat to freedom of expression. Instead of bowing to pressure, the companies [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/india-on-track-to-censor-social-media-curb-freedom-of-expression/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>8+ ways social media is influencing the ANC</title>
		<link>http://memeburn.com/2012/01/8-ways-social-media-is-influencing-the-anc/</link>
		<comments>http://memeburn.com/2012/01/8-ways-social-media-is-influencing-the-anc/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 04:45:27 +0000</pubDate>
		<dc:creator>Steven Norris: Staff reporter</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[African National Congress]]></category>
		<category><![CDATA[African National Congress (ANC)]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://memeburn.com/?p=52236</guid>
		<description><![CDATA[South Africa&#8217;s oldest political party, the African National Congress (ANC), is embracing the social media revolution like never before. The party is increasingly using Twitter, Facebook and other internet tools to promote itself and communicate with voters. The hashtag #ANC100, marking the party&#8217;s recent centenary celebrations, moved through Twitter like wildfire, trending globally. But social [...]]]></description>
		<wfw:commentRss>http://memeburn.com/2012/01/8-ways-social-media-is-influencing-the-anc/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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