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Social media

  • B2B social media: Is your brand engaging with future tech buyers?

    “For most B2B companies out there, social media tends to be an awkward part of the marketing equation. On the one hand, companies feel obligated to be on social media, because almost everyone else is these days, but on the other hand, many downplay its importance to their marketing strategy, because they don’t feel like their B2B industry has a large or active social following.” These words from DUO Marketing + Communications’ digital manager, Anish Abraham, hits the nail on the head for me. I am constantly fascinated by how some (not all) businesses steer away from social media...

  • Facebook Live Video gets an update, support for groups, events, filters

    Facebook has updated Live video, its attempt at live video streaming, and the new updates overhauls the feature in a big way. The new updates include support for Groups, events, live reactions on Android, replaying comments, creative tools like live filters, ability to invite friends, video destination on mobile, and live Map. Read more: Facebook News feed will now show you Live Video first, then everything else Fidji Simo, Product Management Director at Facebook, highlighted how users have been using Live Video since it launched in 2015, stating that users are talking to family members and athletes are sharing their training...

  • WhatsApp rolls out full end-to-end encryption to its billion users

    WhatsApp, the Facebook owned instant chat platform, is rolling out its full end-to-end encryption, ensuring that each message, photo, video, file, voice message, group chats and voice calls user's send are encrypted. The encryption is by default, given the users chatting are using the latest version of the app. WhatsApp states that in the years to come, people's digital information and communication will be far more vulnerable to attacks and the only way to protect users is end-to-end encryption. Read more: Always put the user at the centre of your security strategy The company has been working on the encryption...

  • Instagram suspends British user’s account for uploading a cake

    Instagram is a strange social network. Built on a pile of images from across the world, there are instances when the company feels that some snaps are just too damn tasty for public viewing. And by tasty, I don't just mean worthy of censorship. Worthy is an interesting word here, and tasty even more so. Why? Well, because Instagram this week thought that a baked good was just too provocative to be hosted on its network. A British mom Sue Moseley, uploaded an image of an Easter simnel cake her daughter Fiona baked, but was greeted by an account suspended notice...

  • Facebook now lets the visually impaired consume images using audio descriptions

    Today Facebook launched a product that aims to make the Facebook experience better for the visually impaired. It's called automatic alternative text, and is now available on iOS. Engineered by the Facebook Accessibility Team, a division that works on new products specifically for people with disabilities, automatic alt text generates a description of a photo using advancements in object recognition technology. Worldwide, more than 39-million people are blind, and over 246-million have a severe visual impairment, claims Facebook. Facebook notes that the blind and visually impaired may feel frustrated that they cannot appreciate and consume the visual content on Facebook, and...

  • Where to find relevant content to curate and share

    The web is noisy and chaotic with information. Online, you will find thousands of blogs, news channels and many online wire services publishing press releases, news articles and other related content daily. How is it possible for you and your business to find anything that is interesting with all the information available? How do you find information that is relevant to your business that you can use, curate and share with your target audience to support your digital marketing efforts? With the help of Google Search, Google Alerts, Twitter real time search and RSS (real simple syndication) it's quite easy...

  • Zuma faces backlash on Twitter after addressing South Africa

    President Jacob Zuma hastily took to the airwaves on Friday to announce his thoughts on this week's Constitutional Court judgement. The court found that Zuma had indeed violated the Constitution when he ignored Public Protector Thuli Madonsela's Nkandla report. "It puts an end to any other interpretation of this matter," Zuma said, adding that there was "no deliberate intention" to violate the Constitution. Zuma said he would pay back the money -- the amount has yet to be determined. Expected a call for resignation? Politicians and ordinary citizens wasted no time in expressing themselves, hammering their "tweet" buttons in the wake of the...

  • 12 awesome Instagram snaps from Of Monsters And Men’s Cape Town gig

    This week, Icelandic indie folk band Of Monsters And Men made its live debut in South Africa, choosing Cape Town's Kirstenbosch Botanical Gardens to kick things off. Naturally, this meant that the city's Instagram gang was out in full force to capture the spectacle. With the sun setting, the sky tinged with clouds and the crowd a reported 5000-strong, there were some rather brilliant snaps taken. After trawling through Instagram, we've picked our 12 favourite stills for those who missed the concert, and for those who just appreciate some stunning photography. Either way, have a gander through the gallery below. There could...

  • YouTube: brands and South African YouTubers should cozy up

    Last night, YouTube hosted an event in Cape Town in which it played matchmaker between South African YouTubers and brands. The event saw some of South Africa's most popular YouTubers including the likes of Grant Hinds, Anne Hirsch, Quentin Watt, Theodora Lee, Maya & Kahlil, Simply Refilwe, Lindi, Mark Fitzgibbons, DJ Arch Jr. (the youngest ever winner of SA’s Got Talent) and social commentator Sibu Mpanza, were present to talk about their channels. Teju Ajani, YouTube head of content partnerships for Sub–Saharan Africa, is adamant that YouTubers and brands belong together. In an interview with Memeburn, Ajani said that with YouTubers getting...

  • Search traffic spikes in South Africa after Nkandla #ConCourt ruling

    South Africa's Constitutional Court -- the highest court in the land -- has today ruled that President Jacob Zuma and the National Assembly acted against the Constitution, and has thus been ordered to pay back some of the public money spent on his Nkandla homestead. President Zuma's Nkandla homestead has been under considerable scrutiny by opposition parties and the public protector after it was revealed that R246-million of the national budget was used for upgrades -- some of which Zuma will have to pay back within 45 days of today's judgement. Following the ruling, South Africans are taking to search engines...

  • Facebook Messenger becomes airline booking, notification service with KLM

    Facebook Messenger is no longer just an instant chat client after the company announced that its users will be able to book flights directly from the platform from today. The first airline supported is Netherlands-based KLM Dutch Royal Airlines, and will allow its customers to receive flight updates, notifications regarding check-in status, boarding passes and even rebook flights all through Messenger. All this information will be made available through a KLM chat thread when consumers book a ticket, and information will arrive in a messaging-like format. This move is in tune with Facebook's bid to turn Messenger into more than just...

  • Instagram increases video length to 60 seconds on iOS, Android

    Instagram wants its users to post more videos, a trend that its parent company Facebook, has been focusing on lately. To enable this, the platform has increased the running time for videos, from 15 seconds to 60 seconds, both for Android and iOS. Video consumption on mobile has been seeing a growth spurt recently, with platforms like YouTube experiencing spikes in mobile and tablet consumption. In 2014, the platform revealed that about 50% of its views on YouTube now come from mobile phones and tablets, a 40% growth from the year before, 2013. iOS users will also be able to make...

  • 5 ways social media has totally altered the nature of PR

    Unless you’ve been living under a rock for the past few years, social media has probably changed the way you interact with friends, family, colleagues and random people who follow hashtags. Further, this change probably hasn’t been incremental or subtle. You’re likely conversing with, sharing with, being with others in a fundamentally different fashion. “It’s amazing to step back and realize that social media, as such, barely existed a decade ago,” says Rosemary Plorin, president and CEO of Nashville-based PR and marketing firm Lovell Communications. “As ubiquitous as it seems today, in many ways, we’re still figuring out the implications,...

  • ‘Turn On Notifications’ posts flood Instagram ahead of timeline revamp

    Instagram users weren't all too happy with the company this weekend, as countless users took to the image sharing platform to voice their concerns over the implementation of the algorithmic feed, and to beg users to switch on notifications for their posts. Earlier this month, Instagram announced that its dropping the logical chronological layout for a system that displays posts that the user will likely find important. This is effectively the method used by Facebook to display posts. As a result, a swathe of users have asked followers to "turn on notifications" fearing that their posts will be dropped from...

  • Periscope celebrates first birthday, 200m broadcasts to date

    Periscope, the Twitter owned live video streaming service, celebrated its first year online this past weekend. Compared to Twitter, which turned 10 recently, Periscope is by far still an infant but the live video streaming has achieved a lot according to the company's blog post. Periscope claims that over 200-million broadcasts have been made on its platform, and over 110 years of live video are watched every day on its iOS and Android apps. Periscope's stats however do not give a full picture of its reach. Last year in August, the company claimed that it had two million daily active users...