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Social media
How has social media changed education and recruitment?
As you may have picked up from my previous posts, I am quite a fan of using social media in the recruiting space.Pinterest being the new kid on the block is one that really interests me -- you can read my thoughts on how to use Pinterest as part of your recruitment strategy in an earlier post.But what comes before recruitment? Well before you can get a job, generally, you need to know a thing or two. ...Sina Weibo introduces new user policy, effectively censors free speech
One of China’s most popular microblogging platforms, Sina Weibo, is set to introduce a new user policy which restricts free speech on the service and can be used to punish those who criticise the government.The policy, which is currently described as a ‘trial’ which will come into full effect on 28 May, has a lot of new requirements for the platform’s 300 million users. Among them is the stipulation that users cannot create or share content that harms the "unity" ...Hey avatard: Screw your twibbons, find a real cause
Twibbons, green-tinted avatars, and dare I say it, hashtagging Kony2012. Sure they make you feel great but they do they actually make a difference?Not really.Former rock 'n roll roadie and manic professional speaker Rich Mulholland has a term for anyone who engages in this kind of online behaviour: Avatard.Tinting your Twitter avatar green has about as much impact as walking around with a piece of green plastic in solidarity with the people of Iran, said Mulholland in his presentation ...Could paid connections be the future of social networking? [Net Prophet]
Social networking hasn't quite lived up to its promise. It was supposed to flatten hierarchies and democratise networking. Theoretically, I'm just a few clicks and an email away from Richard Branson, so I should be able to have a conversation with him and do business.How hopelessly naive. The reality is that social networks mirror life and it's difficult to get the attention of busy, important people. Why? Because well-known and successful people have limited time and can't possibly give attention ...Building social communities: the NOT campaign opportunity
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it was acceptable to ignore these moments, but we now have the tools and the techniques to convert this ”downtime” into an opportunity to build loyal communities.Companies plan out their annual marketing campaigns with the focus of their budget spend on creating big spikes in interest and awareness. The size of the budget determines how many spikes ...How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When it comes to the measurement of social media marketing and ROI, though, many businesses find it very difficult to connect returns with their social media investment.Social media marketing requires planning, scheduling, time, and organising of resources. Whatever you share online with your social media campaign needs to be organised and produced behind the scenes in ...6 very good reasons advertisers should pay more attention to women online
When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space?After looking at a recent research report published by Nielsen, it’s glaringly obvious that women are making their mark and staking their claim in what used to be considered a male driven territory.A force to be reckoned withLooking at the numbers, it seems ...5 ways to use Pinterest for recruiting great talent
Many companies are often looking for ways to recruit new talent. But finding the right person to not only suit the position, but suit the company and its corporate culture can prove to be trickier than you would imagine.As an employee, a company might look fabulous in the interview process but do you know what working for that business is really like?Pinterest can be a great tool for companies to use for recruitment, but also great for potential candidates to ...The sarcasm machine: Measuring sentiment in social media mentions
At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social Engagement Reporting (SER) in order for site owners to measure the impact of social media mentions in and outside of the website, as well as “real-time” which allowed users to see what was happening on their site at that exact moment. The real glitch, however, was how we expected computers to accurately report on social media metrics ...Pinterest growth may be slowing (shock, horror)
Pinterest has been on a roll recently, as pins and sign-ups grew faster than most could believe. It was the second fastest website to hit 10 million unique visits (ever) and then went on to drive more referral traffic than Twitter. But, according to some indicators, the social media site is no longer gaining users as quickly as it once did.Pinterest isn’t by any means flat lining, but the hype may be receding a bit. According to Compete, the site ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
