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Social media

  • 8 massive social media blunders you can, and should, avoid

    We live in an over-connected world. Social media has changed the dynamics of business. It is now possible to engage customers 24/7 – and others are already doing it. The onus is on you to get your messages right on your social networks if you want to establish and build on the quality of engagement. We all stumble now and then, but on social media, we stumble in front of the whole wide world. This necessitates a better understanding of the medium. You need more prudence, empathy and awareness. There are lessons in each misstep and we can learn plenty...

  • 8 ways to use Pinterest to sell product

    It’s no secret that Pinterest is a major source of product discovery for social media users, and according to a new study by Piqora, a pin generates an average of 78 cents in sales. Many even go so far as to claim that the network generates more sales than Facebook or Twitter. I am not too surprised with these findings or claims because I myself find literally tons of pins everyday that somehow maneuver my online buying behavior and the list of “items to buy”. For an ecommerce store, the network is a golden opportunity to entice an audience...

  • 3 reasons why South African brands should not set up a Snapchat account

    Snapchat is the new cocaine for digital marketers. As 2016 marketing strategies roll out there is no doubt that Snapchat will have found its way in there and be touted as the next Facebook. Snapchat is a social media platform that has gained popularity among millennials. It allows users to share tend second videos and photos to their friends. Once the content is viewed it is destroyed and cannot be accessed again. The public "My Story" feature allows brands and users to share content publically and that content lasts for 24 hours. Content is immediate, edited videos and photos...

  • Is LinkedIn becoming another Facebook?

    Facebook was created to be a casual social platform: a place to post things that interest, inspire or amuse you; a place to make new acquaintances and reconnect with friends and family members, and a space to share important news. Career-driven individuals and brands noticed an opportunity and promptly decided to use this platform to their advantage. The career-driven individuals hoped to make career- advancing connections and the brands hoped to build an audience. Some brands had great success and a lot of the career-driven individuals did alright. B2B companies, meanwhile, found themselves standing mostly on the...

  • How to really protect your brand from social media crises

    I used to love Twitter. I used to love the spirited debate, focussed by the forced brevity of 140 characters. I used to love the witty repartee and articulate viewpoints. Those days are over. Now I find myself spending more time on Facebook and Instagram, although those aren’t safe spaces either. No platform is spared the social media outrage epidemic that seems to have gripped even the most rational minds. The smallest mishap, either by a brand or individual, can set off a massive online backlash with cries of, “That’s offensive!” Social media can be a fantastic tool for bringing attention...

  • Jeff Bezos offers to send Donald Trump to space, the world cheers

    Donald Trump, since announcing his intentions to be the US president, has been in the media a lot recently thanks to his racist and Islamophobic foreign policies. And as one should expect, there has been a fair bit of social media outcry from the public and other prospective candidates. His latest vitriol was against the Washington Post, which is owned by Jeff Bezos, calling it a scam and a big tax shelter. The @washingtonpost, which loses a fortune, is owned by @JeffBezos for purposes of keeping taxes down at his no profit company, @amazon. — Donald J. Trump (@realDonaldTrump) December 7, 2015 The...

  • Woolies customer reports finding worst surprise in sandwich, grosses Twitter out

    When it comes to finding unexpected things in a sandwich, we're willing to suggest that a condom is undoubtedly among the grossest. It sounds like a nightmare, but for one Woolworths customer that nightmare allegedly became all too real on Monday. Twitter user Jayden on Monday afternoon posted a tweet describing what had happened as well photos of the sandwich, and prophylactic, in question: @WOOLWORTHS_SA i just bit into condom on my sandwhch pic.twitter.com/pITCxOxbVd— JAYDEN (@mkhontokayise1) December 7, 2015 Given Woolworths' high profile on social media, it should hardly be surprising that the tweet attracted a fair amount...

  • Social media interest in Pistorius proceedings wanes

    This week, the Supreme Court of Appeal in Bloemfentein overturned Oscar Pistorius' culpable homicide conviction, replacing it with one of murder. If you're keep abreast of the news, you're probably aware of that. And if you're on social media, you probably also got the sense that the appeals process got nowhere near as much attention as the former athlete's original trial and bail hearing. That sense would be 100% correct too. According monitoring data from Social Studio, analysed by customer engagement agency 25AM, there were 380 000 mentions of Oscar Pistorius in social media and mainstream media from 3...

  • 2015: the year SA social media embraced Black Friday

    Amongst a certain sector of the social media community at least, 2015 will be remembered as the year Black Friday truly took off in South Africa. According to data collected from the Social Studio media monitoring platform that was analysed by digital customer engagement agency, 25AM, mentions of Black Friday among South African social media users increased by more than 300% compared with 2014, with Checkers, Dionwired and Pick ’n Pay ranking as the most talked-about brands on the day. The data reveals that there were more than 18 000 South Africa mentions of the term ‘Black Friday’ on tracked...

  • When is it the best time to post to social media?

    Social media has been around for sometime and the initial buzz is over. Now is the time to make sense of it all and start using it to generate serious leads or sales. Many small business owners are basically fitting all the roles in their business and sometimes it’s difficult to manage and run the digital marketing side as well. I know. I’ve been there. I'm sure that if you are interested in digital marketing and social media for your business, you may have read many articles, ebooks, and blog posts about when to post your social media...

  • 5 tips for a winning social media strategy

    Social media continues to grow at a rapid pace, but many brands are still a bit unsure about how they can harness it in a way that drives better relationships with their customers. If your brand is one of them, here are five starting points for shaping a social media strategy that will pay off for your brand. 1. Decide who you want to talk to and where Most brands are active on social media, so you probably have accounts on the major platforms. However, each major social media platform is a unique environment with subtly different audiences, purposes, strengths and...

  • Anonymous vs ISIS: the war is now truly underway

    Last week on Memeburn we reported to you that shadowy internet collective Anonymous had declared cyber-war on terrorist group ISIS following the horrific Paris attacks. Writing on its blog, Anonymous announced #OpParis, "an operation that’s focused in identifying the perpetrators of the Paris Terror Attacks, collecting intel from all who have involvement of the said tragedy, dig out the roots of the terrorist organization called ISIL, and finally getting our foothold in the battle against terrorism." A week later and it’s safe to say that the war is now truly underway and like most wars, it’s already getting messy. The...

  • Jeff Bezos joins Twitter, sends totally bad-ass first tweet

    Billionaire Amazon founder Jeff Bezos has joined Twitter and his first tweet is combination of totally awesome bravado and a subtle-but-not-subtle dig at Elon Musk. You see, the tweet contains a link to video footage of Bezos' Blue Origin rocket taking off, flying to its planned test altitude of 329 839 feet (100.5 kilometers) and landing again. The rarest of beasts - a used rocket. Controlled landing not easy, but done right, can look easy. Check out video: https://t.co/9OypFoxZk3— Jeff Bezos (@JeffBezos) November 24, 2015 Of course, Musk couldn't let a slight like that go, pointing out that SpaceX's sub-orbital...

  • 5 expert tips for getting your social content shared to the max

    Considering the exponential evolution of the digital age, the question is no longer whether businesses should feature on social media platforms. It is rather how to best leverage social media to create awareness and drive business results. By now it is also no longer a secret that having your content shared on social media will expand your reach in a manner that is second to none. Again it is the “how to” part of it that still remains largely elusive. Here are a couple of top tips to help increase your content shares and let you gain optimal exposure. 1....

  • New documentary shows off Twitter co-creator’s anarchist side

    Jack Dorsey, Biz Stone, Ev Williams: those are the names we associate with the founding of Twitter. But as a new documentary aims to show, there's a Twitter co-creator you haven't heard of who's looking to bring Silicon Valley ideals to the activist space. Evan Henshaw-Plath, the subject of the latest episode of Al-Jazeera's Rebel Geeks series, left the social media network shortly after it launched, but says he learned incredibly valuable lessons during his time there. The Twitter co-creator now lives mostly off the grid, partly in a house in Portland and partly in a house in the woods made...