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The latest version of Instagram comes with a feature that will appeal to the Facebook fiends in all of us. Yup, you can now tag yourself, friends and brands in your artistically filtered photos.The new system of tagging, freshly baked into version 3.5 of the service's iOS and Android apps, means that you're no longer constrained to the bare bone system of @tags when you want people to know they're in a photo.Once you've tagged someone in a ...
We know that Tencent is working on a social gaming platform for WeChat, its popular social messaging app, but what else is in the pipeline? According to industry analyst Guan Peng, the next major version of WeChat app, which will be v5.0 for iPhone and Android, will come with support for three major new features.Anticipating that WeChat v5.0 will appear later this month, he reckons we’ll see:Paid publishing or subscriptions for accounts on the WeChat public platform – ie: those ...
There’s an episode of South Park where the boys go looking for the underpants gnomes, magical little creatures who sneak into your drawers at night and steal your underwear (I myself suffer from a sock gnome infestation). When the boys come across the gnomes in their underwear-stacked subterranean hideout, they ask them for an explanation. The gnomes proudly show them their business plan:Phase 1: Collect underpantsPhase 2: ?Phase 3: Profit!I often can’t help thinking about the underpants gnomes when I’m ...
It’s been roughly a year since the JOBS act (Jumpstart Our Business Startups) was put in place allowing certain regulations and securities encouraging crowdfunding or micro-financing in the US. From crowdsourcing t-shirts, education or even people, entrepreneurs have adapted to the changing scenery of investment innovations. 2012 was the year of Kickstarter as more than 500-million dollars have been pledged to fund almost 40 000 projects on this popular crowdfunding site. Are the recent crowd-based enterprises just an inevitable post-fad ...
One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about it. I decided to collect data on just over 1 million images posted to the site and found several interesting takeaways. The first, which you’ll find in the infographic below, is the importance of hashtags.Not only do images that include hashtags get more likes than images that do not, there are certain hashtags that are correlated ...
China’s top ecommerce company has secured what could be the biggest web deal of the year in the country. Alibaba, which has been a lot more keen to venture into social media recently, has taken an 18% stake in Sina Weibo, the Twitter-like microblogging service run by Sina.Sina Weibo has over 500-million registered users, and has been China’s most talked about social network in the past couple of years. Despite all that enthusiasm, only 46.3-million are daily active users of ...
Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.Naturally, it's common sense that businesses want to see if their social media campaign is helping them reach their goals. Social media is all about ...
One thing I'm often asked by clients when they want to start with a social media marketing campaign to enhance their digital footprint is what should they post on their social media profiles (Twitter, Facebook, YouTube, LinkedIn, Pinterest) and how often should they post/update their profiles. The best way, in my opinion, is by creating an editorial calendar for their campaign that outlines everything regarding their strategy.The editorial calendar should consist of a framework of what you want to achieve ...
On its continuing quest for a strong revenue model, it seems Foursquare is looking at how best to monetize the data it holds.Holger Luedorf, Head of Business Development at Foursquare, spoke at the B Dash Camp event in Fukuoka, Japan recently and shared more insights into what the location-based application has been up to since its latest funding round. He mentioned that Foursquare is moving from an application used mainly for check-ins into one that uses its data to do ...
If you run a business with long sales cycles -- whether you’re selling cars, houses, high-end financial services, or complex business equipment and services -- you should be looking closely at the role that social media can play in generating strong, qualified leads for your salespeople.Uncovering the right leads through social media channels and then nurturing them into sales can help generate a wealth of revenue for your business.Here are a few ideas about harnessing social media to generate good ...
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