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Social media

  • Setting goals on social media is absolutely imperative

    Unbelievable as it may seem, you'll still find many stating that social media marketing is a waste of time, money, effort, and how much it sucks. These are the people who started their campaign on the wrong foot and most likely don't have a clearly laid out social media marketing strategy that aligns their business goals with their social media goals. These people should stop wasting time and learn how they can actually create a social media strategy that will work for them and that will yield an increase in their ROI. Social media is a powerful instrument on communication...

  • You can now make video calls on Messenger

    One feels that Messenger is being built into some kind of monster app, which once Facebook is finished with it, will have capabilities other apps can only dream of having. To achieve this Facebook has introduced yet another feature on Messenger, video calling. This comes shortly after Messenger users were given the ability to send each other money. Messenger’s video calling is available on Android and iOS over WiFi and data. The new feature makes it possible to have face-to-face conversations with your friends and the people you care about on Messenger. The feature works in the same way...

  • How do you go about managing brand and reputation risk when your customer has a louder voice?

    Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where you used to build your brand with big TV ads and manage your reputation through your media relations department, consumer perceptions and attitudes about your company are now increasingly formed by the word on the social media grapevine. In the past, a customer that was pleased or unhappy about your product or service might have told 10 friends or family members, who may have each told another 10 over the period of a few weeks. Now,...

  • The silent war with selfie addiction

    It was a beautiful evening, last Easter Sunday to be precise. The sun was shining, and lots of activities were going on at the beautiful newly opened Agodi Gardens. There were lots of children making happy noise at the playground section. At the zoo, adults were quiet and looked on with jaws dropped as a lion and lioness in full public glare engaged in coital activities. And somewhere in the woods, a relatively shy Indian guy in what looked like a scene from a typical Bollywood movie (but without the singing and dancing) went on his brown knees to...

  • This app tricked 100 000 users into giving away passwords with the promise of free followers

    We all love it when we get new followers on social media. But how far are we willing to go to get those followers? As it turns out, a great many of us are willing to give away highly secretive information. Just ask the people who downloaded an app called InstLike. The app claimed to be able to get you likes and followers on Instagram just by inserting your username and password. More than 100 000 people fell for it. The app asks for your username and password right after downloading it, then it turns you into a willing participant...

  • 8 aspects of your brand social media can help you get right

    If you are already busy with social media marketing for your business, you might assume that you are "socially branded". There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on on the social web. Branding your profiles on the social web can be done to create lasting impressions on users, help grow your network, and make sure you stand out from the crowd. Find below a couple of tips to help you create an effective digital branding presence on the...

  • Your brand is more than a hashtag, treat it as such

    One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services. This sounds as simple as tracking mentions of your company’s name or your products, but the truth is that your brand is more than a hashtag. It’s easy to miss vital customer insights by failing to track the right keywords, and even easier to become overwhelmed by useless information if you track too many terms and words. Thus, keyword segmentation for social media monitoring...

  • Just Drake it: could this awesome new search engine give Google a run for its money?

    Have you ever thought of a search engine that you would rather use than Google? I mean there were a lot of search engines in the 90s that tried to keep up with the trend like; HotBot, AltaVista and AskJeeves. And at present there are plenty of attempts to provide a viable alternative to the world's largest search engine. But let's be honest, when's the last time you actually used DuckDuckGo? But there's a new player that, if nothing else, is immensely entertaining to use. Let Me Drake That For You is a new search engine that will tell you...

  • Struggling with time on social media? Create a schedule

    It really doesn't matter at all if you are a small business owner, medium sized or an big organization, find the right people, time, and money to carry out new innovative digital strategies is difficult. Most businesses are scared to try out new digital trends and technologies because they don't have the resources and time to manage it successfully. Did you know that if you had a clear digital marketing strategy that focuses on social media to humanize your brand can increase your sales and also obtain new customers? I bet you will most likely make the time then. A...

  • What F8 2015 taught us about the future of Facebook and technology

    This year, F8 revealed a vision for the future of Facebook, as well as its family of platforms. Following some high-profile acquisitions over the last few years, Facebook has repositioned itself as a collection of applications and platforms to best serve an ever growing audience of users. Growing from a single blue app on your mobile, the ‘family’ now spans the Facebook app, with 1.4-billion active users; 600-million people using Messenger; 700-million WhatsApp users; an additional 700-million Facebook Groups users; and 300-million on Instagram. Facebook has diversified for a number of reasons. First among these, is the company’s recognition...

  • Here’s what Hashim Amla’s batting career can teach us about Trevor Noah’s Twitter fracas

    If you've been anywhere near the internet over the last week or so, chances are you haven't been able to escape Trevor Noah's face. First there was the excitement surrounding the news that he would be taking over from Jon Stewart as host of The Daily Show, then there was the predictable backlash -- in Noah's case for some old Tweets -- followed by the backlash against the backlash. Everyone from the New York Times to Patton Oswald has weighed in on it. What many seem to have missed however is that Noah himself settled the debate with a...

  • Social media marketing: it’s about more than nice-looking profiles

    The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels. Various social media channels have millions of users around the globe and this makes these channels the perfect target for digital marketing. These channels are more than just a meeting spot where people can make friends. Marketers are using the potential of these channels in various...

  • With Messenger as a platform, Facebook’s strategy starts to make sense

    During the opening keynote at Facebook's F8 developers' conference, you got the sense that there were a lot of light-bulbs going off in a lot of tech journalists' heads. The moment that got those light bulbs burning was Mark Zuckerberg's announcement that Messenger would cease to be "just another messaging app" and would instead become a platform. The new Messenger platform will allow its more than 600-million users to create and share content from third-party tools as well as communicate directly with businesses rather than calling or emailing them. The more than 40 apps available on Messenger from the...

  • Real success in social media comes when brands must look at things from the customer’s perspective

    Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day. Where brands once had a great deal of control over the information they shared and how they interacted with consumers, social media has now tilted the balance of power to the customer. Now, consumers have the ability to share their opinions about their experiences with brands and make their interactions with companies, products and services transparent to their friends, colleagues and family. A one-way broadcast has become a two-way dialogue that's guided...

  • Throwing shade on the timeline: 4 golden rules of personal brand strategy

    It’s a jungle out there, and there’s nowhere to hide. You’re going to have good days and bad days, and when everyone from your office frenemies to cabinet members is a tweet away, the chances of being drawn into brand-damaging conflict are high. Here are some of the golden rules I like to apply to my own life as well as client strategies. I sometimes break them, 1. Own your dirt The dustbin of history is overflowing with the careers of people who lied and got found out. If there’s dirt on you, or something that can be perceived as...