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Social media

  • Never underestimate the power of social recommendations

    Recommendations, either from our colleagues, friends, family and even strangers plays a crucial role in the decisions that we make on a daily basis. This is also happening online where we look for recommendations or reviews within our social circles before trying out a new product, service, restaurant or even the next book we are going to read. It's natural and human as we are more likely to trust a recommendation from a real person than from someone hiding behind a brand or a logo we cannot interact with. I love to read and my routine from simply going to...

  • #AskMmusi: was Mmusi Maimane’s Twitter town hall actually a triumph?

    Depending on who you ask, the decision by newly elected Democratic Alliance (DA) leader Mmusi Maimane to host a Twitter town hall on Wednesday afternoon was either a stroke of genius or a complete farce. Many, including myself, were quick to lean toward the latter. The more than 100 000 tweets attached to the #AskMmusi hashtag did, after all, completely overshadow the 40 or so questions he managed to answer during the event. Very few of those questions had anything to do with serious civic engagement either. Even bearing those factors in mind though there's a strong case to...

  • Would you date a social media platform? [video]

    Dating a social media site isn't really a farfetched idea, is it? Considering the amount of time people spend on social media sites, dating one would make sense, at least in terms of commitment. With that said, what would happen if you went on a date with a social media platform? Well, according to YouTuber Emma Blackery, the platforms wouldn't be too different from the descriptions we'd give people who use them. Blackery's sketch imagines dating personifications of social media sites, and their subsequent personalities. The video, edited in a quick montage format, portrays the likes of Twitter, Instagram, Facebook, Google+ and...

  • 34 hilarious Tweets from Mmusi Maimane’s #AskMmusi Twitter Town Hall

    Update: The author of this piece has reconsidered his views and written a piece explaining why. Read more: #AskMmusi: was Mmusi Maimane’s Twitter town hall actually a triumph? Opening yourself up to Twitter is a risky business at the best of times. But when you're a recently elected South African political leader dealing with one of the most cynical Twitter communities on the planet, then things can go very badly wrong. That's the lesson DA leader Mmusi Maimane's had to find out the hard way today. Viewed by many as the opposition party's attempt to replicate the rapid rise of...

  • Community management: can you really handle it?

    Perhaps you have forgotten, in-between your unrivaled push to create the perfect content, that there is another, really important portion of the social media function that we are missing terribly. It's a portion that is as important as content, just a little more tedious to do, because unless you’re starting out in the industry, it’s about as important as a tin of Ricoffy in an agency pantry. You see, the trouble is, while you were birthing the perfect piece of tactical advertising, sat on your toilet scrolling through Twitter first thing (having woken up to news that a musician...

  • Instagram launches official community called @Music

    Instagram has launched a new official community called @music. The community is aimed at music lovers, dedicated to exploring music around the globe, from both the musicians and the listeners. The tech company says that the community is a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. The service appears to be a pseudo-publishing platform more than anything else. Instagram is a publisher of narratives in photos and videos but with the new community layout it wishes to transcend this and embrace text. There has already been such moves...

  • Twiplomacy: how the world’s most powerful politicians, diplomats use Twitter

    Twitter has become an immensely powerful political tool. But it's not just presidents and popes using the social network to push their messages across. More than half of the world’s foreign ministers and their institutions are active on Twitter. But are they all using it in the same way? According to the most recent Twiplomacy study by research house Burson Marsteller, governments are putting more effort into their social media communication and are including more visuals and videos in their tweets. Some, such as the @Elysee Palace, are regularly posting six-second Vine videos to summarise state visits or to cheer...

  • Facebook lets you donate to Nepal quake relief efforts, will match every dollar

    As more information emerges from the deadly earthquake which struck Nepal over the weekend, it's becoming apparent that a massive relief effort will be required. While organisations and governments are stepping to the fore, Facebook on Monday announced that it would be making it easier for individuals to donate to the relief efforts. As well as helping users connect with their loved ones in the area, the social network rolled out a button at the top of users' news feeds which allows them to donate to the International Medical Corps (IMC). Facebook also says it will match every...

  • Setting goals on social media is absolutely imperative

    Unbelievable as it may seem, you'll still find many stating that social media marketing is a waste of time, money, effort, and how much it sucks. These are the people who started their campaign on the wrong foot and most likely don't have a clearly laid out social media marketing strategy that aligns their business goals with their social media goals. These people should stop wasting time and learn how they can actually create a social media strategy that will work for them and that will yield an increase in their ROI. Social media is a powerful instrument on communication...

  • You can now make video calls on Messenger

    One feels that Messenger is being built into some kind of monster app, which once Facebook is finished with it, will have capabilities other apps can only dream of having. To achieve this Facebook has introduced yet another feature on Messenger, video calling. This comes shortly after Messenger users were given the ability to send each other money. Messenger’s video calling is available on Android and iOS over WiFi and data. The new feature makes it possible to have face-to-face conversations with your friends and the people you care about on Messenger. The feature works in the same way...

  • How do you go about managing brand and reputation risk when your customer has a louder voice?

    Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where you used to build your brand with big TV ads and manage your reputation through your media relations department, consumer perceptions and attitudes about your company are now increasingly formed by the word on the social media grapevine. In the past, a customer that was pleased or unhappy about your product or service might have told 10 friends or family members, who may have each told another 10 over the period of a few weeks. Now,...

  • The silent war with selfie addiction

    It was a beautiful evening, last Easter Sunday to be precise. The sun was shining, and lots of activities were going on at the beautiful newly opened Agodi Gardens. There were lots of children making happy noise at the playground section. At the zoo, adults were quiet and looked on with jaws dropped as a lion and lioness in full public glare engaged in coital activities. And somewhere in the woods, a relatively shy Indian guy in what looked like a scene from a typical Bollywood movie (but without the singing and dancing) went on his brown knees to...

  • This app tricked 100 000 users into giving away passwords with the promise of free followers

    We all love it when we get new followers on social media. But how far are we willing to go to get those followers? As it turns out, a great many of us are willing to give away highly secretive information. Just ask the people who downloaded an app called InstLike. The app claimed to be able to get you likes and followers on Instagram just by inserting your username and password. More than 100 000 people fell for it. The app asks for your username and password right after downloading it, then it turns you into a willing participant...

  • 8 aspects of your brand social media can help you get right

    If you are already busy with social media marketing for your business, you might assume that you are "socially branded". There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on on the social web. Branding your profiles on the social web can be done to create lasting impressions on users, help grow your network, and make sure you stand out from the crowd. Find below a couple of tips to help you create an effective digital branding presence on the...

  • Your brand is more than a hashtag, treat it as such

    One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services. This sounds as simple as tracking mentions of your company’s name or your products, but the truth is that your brand is more than a hashtag. It’s easy to miss vital customer insights by failing to track the right keywords, and even easier to become overwhelmed by useless information if you track too many terms and words. Thus, keyword segmentation for social media monitoring...