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Social media

  • Pinterest makes targeted advertising easier for brands

    All efforts in business are ultimately to retain existing customers and attract new ones. This is exactly what is at the heart of Pinterest's new targeting updates. Announced today, the social network has introduced new ways for brands to reach potential customers that are ready to make a purchase. The new system will allow businesses to target consumers based on engagements with brands on Pinterest. The update further expands how businesses can target people who visit their website. Brands can also retarget users. For instance, if a user interacts with the brand's pin about snack ideas, businesses can retarget that user...

  • Facebook’s Mark Zuckerberg visits Nigeria in African knowledge quest

    Facebook founder and CEO Mark Zuckerberg is currently on a business trip to Africa, according to his Facebook page. Zuckerberg stopped over in Nigeria, Facebook's largest African market, to learn more about the country's development and startup scene. Zuckerberg was in Rome, Italy with his wife Priscilla Chan earlier this week. "This is my first trip to sub-Saharan Africa," he reveals on a Facebook post. "I'll be meeting with developers and entrepreneurs, and learning about the startup ecosystem in Nigeria. The energy here is amazing and I'm excited to learn as much as I can. Our first stop is the Co-creation Hub Nigeria (CcHUB)...

  • Twitter now shares ad revenue with content creators

    In hopes to compete with YouTube and Instagram, Twitter will now share advertising revenue with those who upload videos to the service. This is part of the company's Amplify advertising programme. Before you get excited, this isn't to say that the company's now dishing out its earnings to its users, but rather advertising revenue garnered from videos that make an impact. For instance, if you were to upload a video to the company's platform, 70% of the advertising revenue accrued from said video will be returned to you. This model is only valid for US citizens for now, but it clearly...

  • Gene Wilder dies: praise swells on social media for ‘giant of comedy’

    Gene Wilder, perhaps most famous to Millennials as the face of the Condescending Wonka meme, has died age 83. Wilder, who succumbed to complications surrounding his struggle with Alzheimer's, starred in a slew of movies from 1967 through to 1991, which his most famous roles include Frankenstein in the 70s, and Willy Wonka in 1971's Willy Wonka & The Chocolate Factory. His most recent appearance on screen was in season five of Will & Grace back in 2002. 'The suspense is terrible... I hope it'll last' - Gene Wilder as Willy Wonka Soon after news of Gene Wilder's passing broke last night South...

  • [Update] Pretoria High School for Girls Twitter debate escalates

    Update #4, 30 August, 10.55am: After the trending hashtags, the media coverage and social commentary, the Pretoria High School for Girls petition has garnered over 24 000 signatures. The school's governing body also issued a statement after meeting with Gauteng MEC of education, Panyaza Lesufi. "The School Governing Body has held a successful meeting with the MEC for Education in Gauteng, Mr Panyaza Lesufi, with regard to recent events," the statement reads. "He has called for calm and the resumption of normal teaching and learning at the school." "The School Governing Body will be working closely with the Gauteng Department of Education in...

  • Facebook Trending: your news is now gathered by robots

    The big blue social media giant is changing the way its Facebook Trending feature works. Again. And while that doesn't mean much to those who don't get their news from Facebook, it does signal the resurgence of the algorithm. What am I talking about? Well, Facebook is now using number-crunching computers to "scale Trending to cover more topics and make it available to more people globally over time". Previously, Facebook relied on human hand-pick trending articles and write descriptions for each. Speaking of those human hands, Facebook has fired between 15 to 18 staff members working on its Trending platform, according...

  • Weekend News in Tweets: burkini ban overturned & PRASA’s R42m toilet seats

    News moves at the speed of social media in today’s world, and that’s especially the case on the weekend. Take a look at the world news you might’ve missed this weekend through the 140-character lens of Twitter. Welcome to the Weekend News on Twitter (26 August – 28 August). South African pilot Michel Leusch was killed Saturday when he lost control of a stunt plane at a Chinese airshow. Durban born, Leusch was performing at the 1st Silk Road International General Aviation Convention in the city of Zhangye, in China's Gansu province. He was 33. South Africa pilot dead in plane crash...

  • Apple reportedly working on a Snapchat clone

    We've already seen Instagram copy Snapchat by implementing Instagram Stories (a take on Snapchat Stories), while Line's developer released a Snapchat-like platform of its own. The next company to get on the ephemeral photo/video bandwagon? Well, it could be Apple... According to Bloomberg, citing people familiar with the matter, the Cupertino company is working on a video sharing and editing application for its iOS devices. Bloomberg adds that the new app will let users record video clips and add drawings and filters to them -- sound familiar? From here, they can either be sent to contacts or to your timeline on existing social media platforms. Apple's Snapchat clone will...

  • WhatsApp to swap personal info with Facebook, here’s how to disable it

    WhatsApp has announced a change of terms of service that will allow it to share your personal information with Facebook. It's the first change in terms since it was bought by Facebook in 2014, and for one, it's a pretty big one. The app will now share information -- like your phone number -- with Facebook, allowing its parent company to better find your contacts on the social network, and allow brands and companies to contact you through the service's messaging system. WhatsApp gives an example of banks contacting you about "a potentially fraudulent transaction, or airlines sending a notification "about...

  • YouTube Backstage is Google’s incoming Facebook rival

    Does Google have plans to turn YouTube into a Facebook pretender? According to a report by VentureBeat, yes. Dubbed YouTube Backstage, the feature will bring a social media element to the video sharing and hosting site. The report suggests that Backstage will let users share "photos, polls, links, text posts, and videos with their subscribers". Much like Facebook's Timeline, Backstage's content will also be displayed in reverse chronological order, and will become an integral part of the YouTube channel layout. It's set to gain its own top tab too. YouTube Backstage will bring Facebook-like content to Google's video platform This isn't simply a...

  • Twitter adds Direct Message button to embeds bouquet

    Twitter hasn't always made life easy for website users, but it's latest move is looking to smooth user-to-website owner interaction. This take the form of  Twitter button, making it easier for visitors to send websites' accounts a Direct Message. "We are excited to announce a new button that enables people to start a Direct Message right from a website. Direct Messages are the private side of Twitter, and the message button makes it easy to start a private conversation with you," Twitter's senior product marketing manager Jeff Lesser announced. Announcing our new Message button. Now people can easily slide into your...

  • Instagram finally hits 1bn download mark on Android

    It's taken about four years, but Instagram has this week hit the one billion downloads mark on Google's Play Store. Instagram, an app which allows its users to share and interact with user-posted images, is now the fourth Facebook-owned app that has hit that figure (after Facebook, Messenger and WhatsApp). According to Android Police, it's the 19th app on the Play Store to reach this figure. To put those numbers into rough  perspective, around one-in-seven people on the planet have downloaded the app on an Android smartphone. Considering only about a billion-and-a-half devices run a version of Google's operating system, that's massively...

  • Johannesburg speaker Vasco da Gama already has a Twitter parody account

    In the battle for the Johannesburg Metro that took place on Monday, the DA's Vasco da Gama was elected as the City Council speaker. It's a huge change of power for the once-ANC stronghold, and the result itself sent the Johannesburg City Hall into a bit of a frenzy. Elsewhere, the move also sent Twitter into chaos, as people tweeted their views and funny jokes thanks in part to the speaker's rather historical name. But perhaps one Twitter user making particularly good use of the news is the owner of the da Gama parody Twitter account. Yes, I know what you're...

  • Weekend News in Tweets: Turkey wedding blast kills 50 & Caster Semenya wins gold

    News moves at the speed of social media in today’s world, and that’s especially the case on the weekend. Take a look at the world news you might’ve missed this weekend through the 140-character lens of Twitter. Welcome to the Weekend News on Twitter (19 August – 21 August). Caster Semenya won gold in the women's 800m race in Rio Saturday. Semenya, who has been called out by fellow competitors for boasting an unfair advantage, romped to victory with Burundi's Francine Niyonsaba and Kenya's Margaret Wambui rounding up an all-African podium. Semenya's time of 1.55.29 is her personal best, and a...

  • Lynsey Sharp called out on Twitter after Caster comments

    This edition of the Olympic Games saw its fair share of off- and on-track issues. From swimmers purportedly getting robbed at gun point, to pools turning rainforest green, to a number of athletes suffering horrendous injuries... it's definitely been an interesting ride. But one particular name that stood out for some this weekend was Lynsey Sharp. After South African middle-distance runner Caster Semenya stormed away from the field to win her 800m event with a personal best, 6th place finisher Sharp had a few words to say about the race and her competitors. #LynseySharp began trending Sunday after Caster Semenya's 800m...