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Snapchat

  • Kansas City Diaries: can brands beat Snapchat at its own game?

    Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML's global agency headquarters in Kansas City, USA, to find out how organic search, Snapchat and other technologies are changing the advertising and marketing industry. Snapchat is not what you’d call a brand-friendly platform. In fact, it actively discourages brands from creating organic content and makes it purposefully difficult for users to find you (unless you’re Kylie Jenner, arguably the biggest brand on Snapchat right now). And without reporting metrics for organic content, it’s tricky (but not impossible) for agencies to prove its value...

  • Apple reportedly working on a Snapchat clone

    We've already seen Instagram copy Snapchat by implementing Instagram Stories (a take on Snapchat Stories), while Line's developer released a Snapchat-like platform of its own. The next company to get on the ephemeral photo/video bandwagon? Well, it could be Apple... According to Bloomberg, citing people familiar with the matter, the Cupertino company is working on a video sharing and editing application for its iOS devices. Bloomberg adds that the new app will let users record video clips and add drawings and filters to them -- sound familiar? From here, they can either be sent to contacts or to your timeline on existing social media platforms. Apple's Snapchat clone will...

  • More than a fad: the numbers behind Snapchat’s remarkable growth

    Snapchat is a social media monster. From its relatively humble beginnings in 2012, to its current almost-super massive status among millennials, the app is fast becoming a must-have for both casual consumers and determined marketing minds. But what can be said of Snapchat that hasn't been said already? Well, quite a lot actually, according to new numbers released by analytics company Go Fish Digital. Initially spotted by Inverse, the report sheds some light on Snapchat's rip-roaring journey past Twitter and its contemporaries to become one of the most important apps on a smartphone today. Snapchat is pretty damn big According to the numbers,...

  • Snapchat Memories lets users save, back up and repost previous snaps

    Snapchat's latest update is decidedly, well, unlike Snapchat. The ephemeral messaging app, which has made a name for itself as such, today announced that its users can soon save snaps to their device. Dubbed Memories, Snapchat's calling the system "a personal collection of your favorite moments that lives below the Camera screen." It's effectively a reservoir into which users can save snaps and, more importantly, repost those same snaps to Snapchat. This update marks a huge change for the platform This update marks a huge change for the platform, which previously allowed users to only share live content to their ephemeral snap collection,...

  • Snapchat, meet Snow: Korea’s rival app makes waves in Asia

    While Snapchat is satisfying the West's need for self-centered video snippets, South Korea's rival app does much of the same. Developed by Line Messenger creator Naver, Snow is practically a clone of Snapchat, and allows users to post snippets of annoying videos and lace them with wacky filters. "Take videos with hilarious face effects and send them to your friends instantly. You can respond to snaps from friends with texts and animated GIFs as well. LIVE makes sharing your moments with friends easy, speedy and fun," explains the app's description on Google Play. Users can also add images and the like to...

  • Snapchat is coming to Windows 10 phones… soon

    Sure, Windows 10 is a fairly stable desktop OS that just happens to run on everything else -- phones, tablets, even elevators in some cases -- but it has a major lack-of-apps problem. According to a new tweet by the Spanish division of Lumia Support, it's about to get a little better for selfie-enthusiasts; a Snapchat app for Windows 10 is in the works. The Spanish tweet is in reply to a customer query regarding the lack of a Snapchat app on Windows 10, and suggests Microsoft is "already working with our friends to bring Snapchat as soon as possible." The...

  • 8 ways you can leverage Snapchat to boost your brand [infographic]

    Snapchat is a formidable and ever-growing social network, but it remains a fairly misunderstood one for brands and companies. Hell, even individuals who are new to the platform are often bewildered by the odd UI and strange layout. But while it might seem daunting, with its over 100-million users, Snapchat is a platform that can be used to great effect for your personal and company's brand. Related: Snapchat’s now more popular than Twitter, according to report While Snapchat Discover plays host to a rather select and elite set of companies willing to pay huge fees for space (and in some cases, receive...

  • Snapchat acquires 3D photo app Seene, expect 3D selfies

    Snapchat is growing at a stellar rate, having surpassed Twitter in user numbers according to a new report, for one. Now, TechCrunch reports that Snapchat has stealthily bought 3D photo startup Seene. Seene's work involves capturing 3D models with a simple smartphone camera - no specialised hardware needed at all. This approach is a different one to the likes of Microsoft's Kinect and Google's Project Tango, which requires infrared cameras and/or multiple cameras. What does Seene do? In fact, Seene has an Android and iOS app out for a while now (the former chalking up between 100 000 and 500 000 downloads), giving users the ability to create 3D selfies, 3D...

  • Snapchat’s now more popular than Twitter, according to report

    Well, that didn't take long. After bursting onto the scene in 2011, Evan Spiegel's Snapchat has been steadily growing in stature as a social and messaging platform. In a new report, Bloomberg's "people familiar with the matter" have revealed that 150-million people now use Snapchat daily, which the publication indicates eclipses Twitter. Twitter, in comparison, has "less than 140 million users interacting with the service daily, according to an average of analysts’ estimates surveyed by Bloomberg," suggested the report. "Estimates" is the key word there, but we do know at least know Twitter has a baseline 310-million monthly users. In an apples vs....