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Social networking

  • Facebook adds new feature for suicide prevention

    On 25 February 2015, Facebook began rolling out a feature update that would aid suicide prevention. The effort was announced at the fifth annual Compassion Research Day at Facebook’s headquarters in Menlo Park, California. The news first broke on the University of Washington website. The tool will allow users to flag concerning content on Facebook and notify it easily. Every now and then users see ‘I cannot take it anymore’, ‘Everything is just too much’ status updates and do not know what to do about it, but now if you spot amongst your friends a status update that is...

  • Twitter to crack down on serial trolls by tracking their phone numbers

    Twitter has announced that it is now going to decisively deal with trolls as part of its long term plan. In the past Twitter was ambiguous about its stance regarding trolls, as evidenced by its inaction around Gamergate. Although there were constant threats of assault, death and rape, Twitter frequently failed to act. And when it did, it was often weeks later with no concrete action. But the general public clearly views trolling as a serious matter which needs to be dealt with. In Sweden, there is even a television show called Trolljägarna (Troll Hunter) which, as the name...

  • Facebook rolls out new settings for users when they die

    A few years ago, a friend’s birthday reminder popped up in my timeline at some point during that day. I had planned to wish him a happy birthday until I remembered that I had been to his funeral a year earlier. People, out of the same forgetfulness, had written all kinds of sweet messages on his wall. This torment is about to end now with Facebook’s new setting. On Facebook, one can now choose a "legacy contact" that has the option of having your account permanently deleted or taking control of some aspects of it after your death. This...

  • Twitter revenue beats estimates but user growth stalls

    Today Twitter has released its financial results for the quarter and fiscal year ending on 31 December 2014. The results are mixed, featuring a growth in profit but a tiny growth in user count, which compared to Facebook’s and Instagram’s should be of some concern. The growth in users increased by a mere 1.4% in the fourth quarter, down from 4.8%, compared to the third quarter in 2014. For the drop in user growth, Anthony Noto, Twitter CFO, hazards possible causes for it. He suggests that the roll out of iOS 8 cost Twitter 4-million monthly active users. Image: Gigaom There are...

  • Feeling down? Facebook could be a factor

    Researchers at the University of Missouri, Columbia have found that Facebook can lead to depression. According to the researchers, the envy we feel towards our friends on the social network may lead to depression. Margaret Duffy, a professor and chair of strategic communication at the MU School of Journalism, wrote that “We found that if Facebook users experience envy of the activities and lifestyles of their friends on Facebook, they are much more likely to report feelings of depression.” Based on a survey of 700 students, the researchers found that users who engage in “surveillance use” and “browsing the website...

  • Facebook, Twitter report record figures for Super Bowl 49 posts

    Data from Facebook and Twitter has revealed record amounts of activity across both social networks during the Super Bowl. While the event is about as American as you can hope to get, but global interest in the event is growing rapidly. Small wonder then that Super Bowl 49, which the Seattle Seahawks and New England Patriots contested, was the biggest and most talked about Super Bowl in Facebook history. Facebook has revealed that more than 65-million people (15-million more than last year) took to the social network to discuss the Super Bowl, conjuring up 265 million posts, comments, and likes....

  • 5 things we learned from Facebook’s quarterly results

    If you're not a numbers person, it's pretty easy to skim over the quarterly financial results released by tech companies. After all, you might think, as long as said tech company keeps producing the product -- or products -- I love, why should I care what its operating margin was or, for that matter, what provisions it's made for income tax. Hidden in those numbers however are plenty of interesting insights into the companies reporting them. Take Facebook for instance. Its recently released Q4 and full year 2014 results show a company far more at ease with its ability...

  • Facebook and Instagram went down, the world spectacularly failed to end

    Facebook experienced an outage that lasted roughly 40 minutes this morning. The social media giant’s Instagram service was also inaccessible. Instagram said on its Twitter account that it was aware of an outage and was working to fix it. It is worth noting that WhatsApp, the chat app that is owned by Facebook, was not affected by the outage. The repercussions were however felt by apps that rely on Facebook for user log-in, such as Tinder. People in Singapore, Australia, Italy and South Africa were unable to log in and their feeds weren’t being updated and their Instagram photos were...

  • How to use digital communities to target your buyer personas

    One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls in to. Communities—especially on LinkedIn and Google plus—are based on niches, not genres, which means you can target consumers on a fairly granular level. For example there aren’t many communities on overall marketing. Rather, there are communities for social media marketing, PPC, even marketing on specific digital channels. This allows you to participate in conversations pertaining only to the type of marketing...

  • Facebook tweaks news feed to crack down on hoaxes and spam

    Facebook is cracking down on hoaxes with changes to its news feed that will ensure its users see less hoax and spam posts, while providing a warning of their potential falsity. Yes, hoaxes are a big problem on the internet and Facebook is making its users the hoax police. Jackie Chan was once killed by Facebook, not quite, but the hoax was posted on Facebook. It was shared widely and his die-hard fans believed it. It took him to announce that he was alive. He posted a picture holding a newspaper with the current date. Bill Gates also gave away US$5000...

  • Facebook wants you to know its video offering is doing really well

    Facebook has been making strides towards being more video friendly. And it appears to be succeeding. In an official blog post, the social network has revealed that “in just one year, the number of video posts per person has increased 75% globally and 94% in the US”. The number of videos in people’s Facebook feeds grew by 3.6 times over the past year, the company says. Facebook also claims that since June 2014, it has been averaging more than 1 billion video views every day. “On average," the social giant says in the blog post, "more than 50% of people...

  • Facebook acquires speech recognition and voice developing startup

    Facebook has acquired Y Combinator startup Wit.ai. The startup, founded 18 months ago, is aiming to create an API for building voice-activated interfaces. In a blog post announcing the acquisition the team at Wit explained that Wit.ai will remain open and free: “It is an incredible acceleration in the execution of our vision. Facebook has the resources and talent to help us take the next step. Facebook’s mission is to connect everyone and build amazing experiences for the over 1.3 billion people on the platform – technology that understands natural language is a big part of that, and we think...

  • If you want Facebook Insights to really be useful, you have to use it effectively

    If you are using a Facebook business page in your social media strategy to compliment your overall marketing strategy, are you measuring your business page on Facebook correctly? Everything regarding digital marketing should be measured so that you can analyse what is working and what is not, the ROI of your campaign, and if you are going to reach your business goals. Anything digitally can and should be measured, but data stays data until you know what to do with it. As always, you need to be a page admin to see Facebook Insights. When you visit your business page...

  • Here are LinkedIn’s 25 hottest candidate skills of 2014

    It's that time of year when social media platforms spill their secrets, recapping the year that was. This in many ways is thanks to the explosive impact Big Data has had on 2014, giving companies a better understanding of their world and target market at large. So far, we've heard from Google with the top search terms for the year, Facebook with the most searched-for and talked-about events of 2014 too. Now LinkedIn, everyone's favourite social-cum-professional platform, has outed the 25 most common skills recruiters have searched for and candidates have boasted. It's hilariously telling too, considering that at number one we...

  • Instagram purge deletes millions of fake accounts

    Instagram, the four-year-old photo and video sharing service owned by Facebook, apart from updating its photo editing filters this week, has gone on a massive purge, ridding itself and its users of fake followers and accounts. “We're in the process of fixing an issue that incorrectly includes inactive or fake accounts in follower/following lists. We want to maintain the best possible experience on Instagram, so we do our best to remove spam, fake accounts and other people and posts that don't follow our Community Guidelines. As we remove these accounts, some people may notice a decrease in their follower/following...