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Social networking

  • How to use digital communities to target your buyer personas

    One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls in to. Communities—especially on LinkedIn and Google plus—are based on niches, not genres, which means you can target consumers on a fairly granular level. For example there aren’t many communities on overall marketing. Rather, there are communities for social media marketing, PPC, even marketing on specific digital channels. This allows you to participate in conversations pertaining only to the type of marketing...

  • Facebook tweaks news feed to crack down on hoaxes and spam

    Facebook is cracking down on hoaxes with changes to its news feed that will ensure its users see less hoax and spam posts, while providing a warning of their potential falsity. Yes, hoaxes are a big problem on the internet and Facebook is making its users the hoax police. Jackie Chan was once killed by Facebook, not quite, but the hoax was posted on Facebook. It was shared widely and his die-hard fans believed it. It took him to announce that he was alive. He posted a picture holding a newspaper with the current date. Bill Gates also gave away US$5000...

  • Facebook wants you to know its video offering is doing really well

    Facebook has been making strides towards being more video friendly. And it appears to be succeeding. In an official blog post, the social network has revealed that “in just one year, the number of video posts per person has increased 75% globally and 94% in the US”. The number of videos in people’s Facebook feeds grew by 3.6 times over the past year, the company says. Facebook also claims that since June 2014, it has been averaging more than 1 billion video views every day. “On average,” the social giant says in the blog post, “more than 50% of people...

  • Facebook acquires speech recognition and voice developing startup

    Facebook has acquired Y Combinator startup Wit.ai. The startup, founded 18 months ago, is aiming to create an API for building voice-activated interfaces. In a blog post announcing the acquisition the team at Wit explained that Wit.ai will remain open and free: “It is an incredible acceleration in the execution of our vision. Facebook has the resources and talent to help us take the next step. Facebook’s mission is to connect everyone and build amazing experiences for the over 1.3 billion people on the platform – technology that understands natural language is a big part of that, and we think...

  • If you want Facebook Insights to really be useful, you have to use it effectively

    If you are using a Facebook business page in your social media strategy to compliment your overall marketing strategy, are you measuring your business page on Facebook correctly? Everything regarding digital marketing should be measured so that you can analyse what is working and what is not, the ROI of your campaign, and if you are going to reach your business goals. Anything digitally can and should be measured, but data stays data until you know what to do with it. As always, you need to be a page admin to see Facebook Insights. When you visit your business page...

  • Here are LinkedIn’s 25 hottest candidate skills of 2014

    It’s that time of year when social media platforms spill their secrets, recapping the year that was. This in many ways is thanks to the explosive impact Big Data has had on 2014, giving companies a better understanding of their world and target market at large. So far, we’ve heard from Google with the top search terms for the year, Facebook with the most searched-for and talked-about events of 2014 too. Now LinkedIn, everyone’s favourite social-cum-professional platform, has outed the 25 most common skills recruiters have searched for and candidates have boasted. It’s hilariously telling too, considering that at number one we...

  • Instagram purge deletes millions of fake accounts

    Instagram, the four-year-old photo and video sharing service owned by Facebook, apart from updating its photo editing filters this week, has gone on a massive purge, ridding itself and its users of fake followers and accounts. “We’re in the process of fixing an issue that incorrectly includes inactive or fake accounts in follower/following lists. We want to maintain the best possible experience on Instagram, so we do our best to remove spam, fake accounts and other people and posts that don’t follow our Community Guidelines. As we remove these accounts, some people may notice a decrease in their follower/following...

  • Facebook starts auto-enhancing photos

    Facebook will now auto-enhance newly uploaded photos via mobile. The feature, which rolls out on iOS today and is set to come to Android in the near future, will allow users to adjust a slider to control just how enhanced you want the light, shadow, and clarity, or revert back to the original photograph. Read more: 10 gorgeous iPhoneography snaps showcasing the beauty of South Africa Sharing photographs has been made convenient and popular by Instagram with its different filters. This has seen Twitter introduce its own filters to put up a fight, Snapchat with its dual-filter with colour filters and...

  • New Facebook buttons let you make reservations, use external apps, shop now

    Facebook has rolled out call to action buttons which enable users to book reservations, use an app, go to a non-Facebook website, sign up for a subscription service, watch videos, and play games all from a Facebook page. The buttons have no complications, Facebook says, and will appear to the left of the Like button on a page. On its blog, the company wrote: “Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives”. Read...

  • Here’s what 8 top social networks would look like if they were male models

    Have you ever wondered what the social networks you spend so much of your day on would look like if they were ridiculously good-looking male models rather than lines of code? Well thanks to the work of fashion photographer Viktorija Pashuta, you can stop wondering. The collection, entitled, “What if Guys Were Social Networks” is just the latest tech inspired series to come out of Pashuta’s imagination. Last year, the photographer brought a similar project — called “What If Girls Were Internet Browsers” — to life. In an official blog post, Pashuta says the series was inspired by her...

  • Tumblr beats Instagram as fastest growing social platform, Facebook lags behind

    Research published today by Global Web Index shows that blogging site Tumblr’s active user base grew in the last six months by 120% and discovery platform Pinterest by 111% while Facebook’s only grew by 2%. However Facebook continues to be the world’s largest social network by some margin. When it comes to picking up new users though, it appears that it is slowing down. A latest report by International Telecommunication Union shows that there are 3-billion people online worldwide. Facebook’s has an active user base of 1.36-billion, meaning that it commands an astounding one-third of the world’s population. Nonetheless, Instagram, LinkedIn, Twitter,...

  • Snapchat puts money where its mouth is with breezy cash transfer feature

    Snapchat seems to have beaten Facebook to the punch. After we spotted the telltale signs earlier this year, the photo chat messaging app has just partnered with the payments tech company, Square, to launch Snapcash — a feature that enables its estimated 100 million active monthly users to send money to each other. Look no further than Snapchat’s really bizarre introduction ad for Snapcash: Apparently inspired by Square Cash, the product is meant to be “fast, fun, and incredibly simple”. For those who were worried about security concerns, Square will store your card details and will also be responsible for processing...

  • Facebook introduces a novel way to let you ‘Say Thanks’

    Facebook has introduced Say Thanks, a feature that lets users create personalised video cards for their friends. According to the social network, Say Thanks has been created because, “Your friends are at the core of your Facebook experience, and we are always looking for new ways to help you celebrate those friendships”. The feature is designed to let users share a Say Thanks video with a close friend, their other half, a relative, a colleague, an old friend from high school, an ex-partner, or their parents – in short, any Facebook friend. There is also no limit to how many personalised videos can be...

  • Instagram now lets you edit captions on uploaded photos

    Instagram is one of the best apps on the market but it is not without problems. One of the most annoying of its problems is that one could not edit captions on uploaded photos. Until today, that is. Instagram has announced that users can now edit photo captions. The tyrannical reign of the ruthless autocorrect has come to an end. On 10 November 2014, Instagram released iOS version 6.2 to the App Store and Android version 6.10 to the Google Play Store with new ways to edit locations and captions, search users and hashtags and find people to follow. In a...

  • Facebook bans Like Gating; so what now?

    Facebook recently announced that it had put the brakes on incentivised liking by banning brands from “Like Gating” their Facebook pages. According to Facebook software engineer Harshdeep Singh, the move is designed to ensure that Facebook users “like pages because they want to connect and hear from the businesses, not because of artificial incentives”. For anyone who’s been paying attention to Facebook’s recent moves to try and guarantee that it remains as relevant as possible by being as useful to its users as possible, this shouldn’t be a surprising move. Facebook CEO Mark Zuckerberg recently stated that the social network’s goal...