• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Social networking

  • Facebook tests a dedicated Shopping feed in a bid to revolutionise shopping

    Facebook has introduced a feature called Shopping feed in the favourites navigation menu on the company's mobile app. Shopping feed will make the way in which people connect to brands and products on mobile a lot easier and quicker. The company says that a lot of users are spending a lot of time on their mobile, connecting, discovering, and sharing and this presents businesses with the unique opportunity to reach consumers on mobile. The Shopping feed aggregates posts and photos about products that are on sale from retailers onto the users’ mobile app feeds. The feature is accessible from the...

  • Facebook revamps mobile profiles with video profiles, temporary picture profiles, control settings

    Facebook has announced three new features that will improve mobile profiles. The company says that the new changes are to enhance the way users express who they are and to give them more control of the content showcased on their profile. "We believe these improvements to profile will give people more ways to connect and share with each other, and express themselves in meaningful ways," the company states in a blog post. Profile video feature Facebook videos have become important to the company, both in offering content to users and as advertising revenue for businesses. Now the company is pushing its video...

  • Trevor Noah is SA’s biggest winner on social media

    He may have gained a few detractors for his recent comments around gender diversity in comedy, but Trevor Noah is still rocking the social media space. The South African comedian was on Thursday named South Africa’s Social Star of 2015. The award is presented annually in conjunction with the release of the South African Social Media Landscape study by technology research organisation World Wide Worx and media analytics company Fuseware. The study is based on access to consumer data from seven major social networks and a corporate survey conducted among more than a hundred of South Africa’s leading brands. Read more: 5...

  • Yup. Facebook is getting a ‘Dislike’ button

    For a long time, many Facebook users have suggested that the social media giant should have a Dislike button. Facebook has been reluctant, however, stating that such a feature might be used inappropriately but it appears to have finally caved in to the demands by its users. At its monthly Q&A held at Facebook's headquarters in Menlo Park, California, Mark Zuckerberg, the founder of Facebook, revealed that the company is working on a Dislike button or something similar to it and it will ship a test of it soon. “If you’re expressing something sad, it may not feel comfortable to...

  • Boiling the frog: social networks have forgotten how to unlock authenticity

    Most worthwhile relationships in life boil down at some point, to feeling valued – usually as a result of a fair exchange of value, which often includes the need to feel validated. It’s part of the human condition and primal. Parents of a newborn baby melt with that first smile “I see you”, the words “mamma or dada” make us forget sleepless nights, pooh nappies and sore nipples from breast-feeding. We love them and they love us. Your dog wagging its tail with excitement at seeing you or a cat rubbing up against your leg. The first smile from the receptionist...

  • Marketing Padawans: you don’t know the power of the event hashtag

    You see hashtags on Twitter all the time, my young apprentice. In fact, you’ve probably used them in your everyday twittering. When you want to observe a conversation, you click a hashtag to see what other Twitter users are saying. To join the discussion, you send a tweet incorporating the hashtag. Hashtags provide a simple yet powerful way for people around the world to join the same conversation. Event hashtags are a great way to stir conversation about big events like trade shows, conferences, and conventions. Anyone can invent a catchy-sounding hashtag, but when used to their full advantage,...

  • Facebook revamps Notes, now looks ready to take on Medium, Tumblr, Blogger

    Facebook Notes is about to get a massive makeover, with the feature set to take on features more usually associated with dedicated blogging platforms. Notes has been around since 2006 but only ever received on major update, in 2010. The new Facebook Notes looks more like a blogging platform, shedding the ads and user name on the side that the current Facebook Notes has. The new Notes looks a lot like Medium. It has a clean layout, wider posts and large cover image. Read more: Facebook is now a publisher, launches Instant Articles Notes will also allow users to blog long...

  • What Facebook tells us about why we need to rethink employee training

    The world of work is moving at an unprecedented pace. Millennials and new technologies are entering the workplace, customer expectations are rising, competition is becoming fiercer, and regulation in most industries is getting tougher. Many companies are struggling to keep up with the pace of change. Though enterprises are investing in new technologies and processes to address these challenges, they’re often not able to effectively absorb these solutions into their organisations. The result is fragmented customer service, inefficiencies and productivity levels that don’t meet expectations. Here, the problem often lies in a lack of connectedness between the employee and the company’s...

  • How should you deal with bad reviews online?

    Recently I was engaged on a LinkedIn thread that questioned what to do with the negative reviews that your business may receive. Yes, this happens a lot these days. Just Google a business that you like and you will find something bad. So how do you as a business deal with this? I am going to explain that you here. Why bad reviews matter? In terms of your brand name, reviews can destroy or make your business depending which way they swing. I have seen it firsthand where a few bad reviews actually hurt a business pretty badly and it...

  • English-language version of ‘social petwork’ launches first in SA

    YummyPets, a self-styled "social petwork" which originates in France has chosen South Africa for the launch of its English-language offering. There are some pretty niche and offbeat social networks out there. But going by the number of cats, puppies, and other creatures filling up our Instagram feeds, it's surprising that there haven't been more high-profile pet-based ones. Yummypets allows you to set up a Facebook-style profile for your animals and upload photos, videos and news about them. From there, people can follow them and receive updates on what they've been up to. If that was all it did...

  • Leaving the nest: it’s now possible to sign up for Messenger without a Facebook account

    Facebook has announced that users do not need to have a Facebook account to sign up to Messenger. Up until now, one could not sign up to Messenger without a Facebook account but that has now changed, allowing users to sign up with their phone numbers, giving Messenger more power. The company has been building Messenger, giving it photos, videos, group chats, voice and video calling, and stickers features. With 700-million monthly users, Messenger has already lay claim to a huge chunk of the messaging market. This move is significant. It establishes more than ever before Messenger as a...

  • Instagram announces explore page, with trending tags and places, and more powerful search

    Instagram has announced two major updates. One is to its explore feature, adding trending tags and places, and the other is making its search more powerful and easier to find people, places, and tags. According to Instagram, 70-million photos and videos are posted to the platform every day. It is clear from this that seeing all of them is impossible and even tracking back to see all of them is like navigating a minefield. With the new changes, things are about to get better. “We’ve completely reimagined the Explore page to make discovery on Instagram immediate and effortless.”...

  • Are Facebook’s video views closing in on YouTube’s?

    A new survey by Ampere Analysis suggests that Facebook video views are growing so fast that they could catch up with YouTube’s in a few years. YouTube has long reigned as the king when it comes to watching videos online. Its video views reach billions. But of late Facebook and Twitter have made strides in catering for video playback in their own platforms. Facebook has made its intentions about hosting video clear, partnering with NFL and Fox Sports. And it would seem that it is now paying off. Earlier this year, Facebook revealed that in just one year, the number...

  • 5 tips on building your digital footprint online

    If you are in the process of building your personal brand or generating more awareness for your business on the web, you have to understand that basically everything you do online is recorded. Every blog post, status update, Tweet, +1 and comments you leave on forums or blogs adds to your digital reputation. If you are interested in building a name for yourself online with digital marketing, you should know and understand that online you should always follow a couple of simple rules to get the best results. The opportunities online are endless and here's a couple of tips I...

  • Facebook introduces a way to share less personal data with third-party apps

    Facebook, the biggest miner of people’s data, introduced a year ago, a way to limit how much personal data third-party apps have access to. Apps then had until 30 April 2015 to change to the new settings. The new version of Facebook login has better privacy controls. It allows users to choose which information they want to share. Signing into an app via Facebook is convenient until one becomes cognizant that third-party apps are not pointlessly asking access to one’s Facebook but are actually digging through the minefield of data and obtaining it for whatever reason. It is no...