• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Wearables

  • Wearables and the elderly: developing usable tech for technophobes

    Despite still being in its infancy, wearable technology is beginning to grow old – fast. With many of us feeling uneasy beyond an arm’s reach of our mobiles, and an increasing number spending over eight and a half hours a day on smartphones, it begs the question: what additional benefits does wearable tech really provide? The perceived notion of improved health and fitness, provided by wearables like Fitbits, are seemingly eradicating when considering increased usage of smartphones – above the average amount of time spent sleeping – is disrupting night patterns. Surely adding a new device only provides further...

  • Vendors shipped 11.4m wearables in the first quarter of 2015

    According to the International Data Corporation (IDC), vendors shipped a total of 11.4-million wearables in the first quarter of 2015. Fitbit shipped the most units, with Xiaomi in second place. This is a 200% increase from the 3.8-million wearables shipped in the same quarter in 2014. Though there might have been skepticism from the market when it comes to wearables in the beginning, their popularity however is proving to be growing. Ramon Llamas, research manager of Wearables at IDC, explains this growth and says that "It demonstrates growing end-user interest and the vendors' ability to deliver a diversity of...

  • Smartwatch shipments set to go past 100m mark by 2020

    If you only have a casual acquaintance with the tech space, you might imagine that smartwatches begin and end with the Apple Watch. And while there were plenty of smartwatches in play before Apple announced its go at the space, you'd actually be pretty on the money. According to a new study from research company IHS, the global smartwatch market will grow from 3.6-million unit shipments in 2014, to 101-million shipments in 2020. Thing is, that figure pretty much hinges on the Apple Watch doing well. "Apple Watch success will drive the overall smartwatch market,” said Antonios Maroulis, analyst...

  • Watch that? Advertising on smartwatches to reach $70m by 2019

    Maybe you're one of the people who helped sell out the Apple Watch sell out in a matter of minutes. Or maybe you prefer or its Android equivalents. Then again, maybe you can't see the point of smartwatches at all. One thing that's hard to deny though is their immense advertising potential. According to new research by Juniper Research, smartwatches will reach US$68.6-million by 2019, up from an estimated US$1.5-million in 2015. The research company found that the two factors behind this growth will be high-profile brands like Apple entering the smartwatch arena and the consumer’s familiarity and acceptance...

  • The worldwide wearable market will ship 45.7m units in 2015, 126.1m units by 2019

    Wearables remain a mystery. Pretty looking things, capable of doing everything and yet remain without a clearly defined purpose, terrible battery life, and dependent on mobiles to function fully. In spite of their shortcomings, wearables are becoming popular with consumers. According to the latest forecast data by research house International Data Corporation (IDC), the worldwide wearables market will see some 45.7-million units shipped in 2015, thanks to a combination of new vendors, new devices, and greater end-user awareness. "Smart wearables are about to take a major step forward with the launch of the Apple Watch this year," said Ramon Llamas,...

  • Seinfeld’s SNL speech is the greatest new thing in virtual reality

    After Facebook acquired Oculus VR for US$2-billion last year, it was to be expected that virtual reality experiences would be a key feature at this year's SXSW Interactive festival. Read more: Here are the winners and losers in Facebook’s $2bn Oculus VR deal One of the most publicised virtual reality experiences was brought to Austin by Paramount Pictures as a way of promoting the digital and Blu-Ray release of Interstellar. On an open field next to an iHop and across a building site, stood what looked like a deserted white dome. Inside three La-Z-Boys were ready to give you the feeling of entering the...

  • Rise of the wearables: just how far away are we from ditching our smartphones?

    When will the reign of the smartphone be over? The explosion of the wearable market within the past two years could signal the ringing of the death knell for mobile phones. But many still aren’t sure about our wearable future. There is plenty going on in the wearable space right now, and the futuristic appeal of chatting on a miniscule wrist phone is undeniable. But its sustainability remains in question. As the UK’s Register points out, implementations thus far appear to be “solutions for a rich nerd.” Beyond the sphere of health and fitness, the benefits of wearable gadgets have...

  • The big lesson from Nike abandoning the FuelBand? Smartphones are the only wearable we need

    In the end, Nike used the classic non-denial-denial to respond to a CNET scoop that the sportwear giant had fired most of the team working on its FuelBand fitness tracker. CNET reports that 70-80% of the dedicated 70-person strong hardware team were “let go” after being informed of the decision on Thursday. As the site points out, the roughly 55-affected were part of the company's larger Digital Sport division, which totals around 200 staff. In an e-mail to Bloomberg Businessweek on Saturday, Nike acknowledged “a small number of layoffs”. It added that “Nike is committed to Nike+, to NikeFuel,...

  • Nike’s Fuelband failure signals a win for wearables

    When Nike announced earlier this month that it had decided to stop making its FuelBand -- a wearable fitness device -- other tech makers, and undoubtedly Nike's fans, became nervous. Is this it for wearables and does one major player exiting the race herald the end of the road for such a short-lived, over-hyped range of devices? No, wearables are safe and Nike is shrewd. As much as die-hard gadget owners love to hate them, wearables sales are booming and by 2015, it's predicted that the market would have grown by 500%. By 2017, the wearables market may be worth a silly US$2.3-billion. This is not Nike's...