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Viral videos

  • Rickroll no more: original ‘Never Gonna Give You Up’ video removed from YouTube

    The original video for Rick Astley's 1987 pop hit "Never Gonna Give You Up" has been pulled from YouTube. If you're the kind of person who's hoping that Rickrolling -- the phenomenon of tricking people into watching the video -- will make a comeback any day now, you can relax. It's just one copy (the oldest) of the video that's been taken down. That copy had amassed 70-million views in the seven years it had been uploaded, making the reason for its disappearance that much more mysterious. While artists and record labels are usually behind requests to have videos...

  • 27 unique, crazy, cool things caught on GoPro

    The GoPro camera, in its various renditions, has by and large democratised HD filming. Notable for its ease of use, durability -- I mean GoPros have survived falls from near space! -- and underwater housing capabilities, this little brand of camera has become a household name. If you've spent even just a little bit of time on the internet you've probably seen a gazillion and one GoPro videos, most likely hilarious animal POVs or extreme sports set to 'Sail' by AWOLNATION. To celebrate, nothing in particular, we've decided to put together the ultimate GoPro compilation list of the craziest, weirdest,...

  • Gangnam Style is cruising toward 2 billion views on YouTube

    We'll wager that it's been a little while since you thought about Psy's mega-viral hit "Gangnam Style" and with the amount of airplay the song got, you're probably quite relieved about that. Thing is, the internet definitely hasn't forgotten. The video, which hit a billion views in December 2012 is on track to hit two-billion views as it continues to stretch out its YouTube record. Certainly, views have slowed down since it hit the billion mark, but it seems as if the video really does have sticking power and interest is bound to pick up again as it nears...

  • People: the real power behind Gangnam Style, Harlem Shake’s viral successes

    Offering space in exchange for payment has become the tried and tested technique of monetising online properties. And rightly so; the number of eyeballs glued to Facebook, Twitter, YouTube and the wider internet on a daily basis make the world's largest platforms the world's most valuable. This model has created a wide range of paid media products to choose from – leading to media plans that are awash with Facebook Like ads, YouTube InView ads and promoted Tweets. But when you consider the size of the internet; social networks in particular, you start to wonder - isn't there more of a...

  • Reinventing the cardboard box: simplicity, innovation and a viral video

    It’s one thing when a video goes viral for a few minutes of fame and then disappears into the ether of the Internet; it’s quite another when that video has the ability to change an every-day object used by people all over the world. At this year’s PSFK Conference, the two students behind the Rapid Packing Container, gave a physical demonstration of their new design for the cardboard box -- an idea that’s won them fans all over the world. Chris Curro and Henry Wang, from the Albert Nerken School of Engineering, decided to do something about cardboard boxes...

  • #XmasJammies breaking YouTube with the best Christmas card ever

    In what could possibly be the best publicity stunt for an upcoming company ever conceived, the Holderness family has put together the best video Christmas card ever. Uploaded a week ago the video is at just over seven million views and going strong. The concept is simple, as the family put it: "Consider this our annual newsletter -- just so you know what we've been up to. We love you all and hope you have a fantastic holiday! #xmasjammies." The video reviews the past year with the Holderness family and "Dad", as he is known in the video, raps the...

  • Virgin’s catchy new in-flight safety video is the best thing since hobbits

    Ever watched an instructional safety video on an aeroplane and not passed out from boredom? Us neither. Well, it seems the team at Virgin America are trying to change that with what may be the catchiest, most choreographed in-flight safety video in existence. Following in the footsteps of Air NewZealand, which put a quirky spin on its video in the run up to the release of 'The Hobbit' last year, the airline has put together a safety video set to an elaborate song and dance routine which features contortionists, sassy child singers and a rapping pre-teen. It's not only available...

  • No woman, no drive: viral video pokes fun at Saudi attitudes on female drivers

    What do you get when you combine Bob Marley with a topical social issue? The latest viral parody video to hit YouTube. In this case, we're talking about 'No woman, no drive', the acapella rendition that has gone on to gather more than 3.3-million views in two days. Timed to be released on the same day that woman took their place behind the steering wheel in Saudi Arabia to protest against an unofficial ban on female driving in the country, the video starring comedian Hisham Fageeh highlights some of the reasons used to justify the practice. They range from the...

  • 5 essential ingredients for a getting a social video to go viral

    “Viral is not a strategy, it’s a lottery,’ says Geoffrey Hantson. If you’ve ever had a client ask you to “make it go viral” then you will want advice from this man. Speaking at the recent Loeries International Seminar of Creativity in Cape Town, Hantson is the brains behind the hugely successful TNT “Push to add drama” campaign as well as outstanding work for Smirnoff. The executive creative director of Duval Guillaume Modem in Belgium, he was out to judge the Loeries entries as well as share inspiration -- and sound advice -- with over 800 delegates packed into...

  • Gorgeous companion film for Scarecrow game is viral sensation

    What's the best way to get people excited about ethically-sourced foods, free from the effects of mass production? One way is to get Jamie Oliver involved, but he's only one person and can't reach everybody all the time. Another approach, taken by US restaurant chain Chipotle, is to build a mobile game highlighting the conditions factory-reared farm animals face. It looks like it's working too. The companion film for the game, which features a scarecrow on a quest to bring real, farm-grown food to the people, has racked up over 4.7-million views since it was uploaded to YouTube six...

  • This is what you look like when you won’t get off your smartphone

    If you own a smartphone, there's a fairly good chance you've been guilty of allowing it to distract you from interacting with the people around you. Thing is, you're usually so wrapped up in what you're doing that you don't even notice. This video, written by and starring actor, tap dancer and comedian Charlene deGuzman is a pertinent reminder of how that device you spend so much of your day cradling actually forms a barrier to physical social interaction. The message is clearly resonating, given that the video has skyrocketed past 10-million views after going up five days ago....

  • Nike ad packs in the drama, gets serious viral love

    Nike does some pretty cool ads, but its latest one is just epic. And it's getting viral love to match it. As in, 2.5-million views in less than two days. That kind of love. The sports apparel giant's latest ad, which features people like basketball mega star LeBron James, footballing hero Pique and tennis champion Serena Williams, challenges everyday athletes to push themselves further, until they end up performing insane feats like riding a rhino and outrunning a movie star. The campaign promoted by the ad is called "Possibilities" and also marks the first time Nike has used...

  • South African satire group takes on ‘hipsters and hashtags’ in latest video

    Spend your days in a quirky corner cafe with your MacBook? Or perhaps wandering around in your checked shirt in between Instagramming your organic flat white? Stop reading now... you won't enjoy this. The team behind the popular South African Rebecca Black and Eminem parodies is back with a sterotype-stuffed video portraying the typical hipster. Shot in and around Cape Town's CBD, 'Hipsters and hashtags' depicts people who play in bands you've never heard of, make guitars out of hummus and driftwood, ride bikes with no break pads and can't stop the outpouring of their creativity... even when they...

  • Viral alert: impala evades cheetahs, jumps into Toyota

    Videos of wild animals doing extraordinary things around humans have a tendency to blow up online. Just look at how many views Battle at Kruger and Buck Norris managed to attract. It's fairly reasonable therefore to expect big things from the latest crazy animal video to come out of South Africa. The video, shot in the Kruger National Park shows a herd of impala being chased by a couple of cheetahs, until one decides that the only place it could safely evade the hunter is in the back of a Toyota SUV, which has its window open. Once the...

  • Dove Real Beauty Sketches video is most watched ad in online history

    When Dove launched its Real Beauty Sketches advert in April, it became an instant internet sensation and is now the most watched advert in online history. The ad, which sees women drawn by a police forensic sketch artist first according to their own descriptions and then the descriptions of others, has been viewed more than 114 million times on YouTube and other video sharing sites. According to Mashable, the ad overtook the Evian Roller-babies ad, which has been viewed 111-million times, to take top spot on the list. "The moment that the Dove Real Beauty Sketches film was uploaded...