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Many forward-looking companies are having huge success integrating YouTube into their social media strategy. Besides just engaging on the YouTube platform itself, brands can integrate other networks by creating conversations on Twitter or forming communities on Facebook, all tailored around the YouTube video.One example of this is Orabrush. The campaign's a couple of years old, but the lessons are still there. To start off with you have to watch the video:What started off as a bit of a dud ...
Following the recent "Kony 2012" campaign by non-profit organisation Invisible Children, Newsweek reporter, Scott Johnson traveled to Uganda in search of Joseph Kony. On his return, Johnson took to Reddit to answer questions about his trip and the campaign.Kony is the head of the Lord’s Resistance Army (LRA), a group engaged in a violent campaign to establish theocratic government based on the Ten Commandments throughout Uganda. The LRA says that God has sent spirits to communicate this mission directly ...
Batman did it, the Avengers tried it and now the Amazing Spiderman is in on the game, namely viral marketing. This site, WebbedMenace.com is the home for Spiderman hate and fans have been asked to "end this masked hooligan's reign and shine a light on the shadows of vigilantism". Basically, take a picture of yourself acting like a nut, all the while dressed up as Spiderman.It’s a sparse site, but fits well into the viral template set down by so ...
There’s no doubt that online video is becoming more and more of an important medium for brands. Here are some of the best campaigns we saw in 2011.1. The Inside Experience (Intel and Toshiba)
You know that experience when you’re watching a horror film and the heroine starts doing something obviously stupid (like running up the stairs) and you yell at the screen trying to tell her what to do? Well, Intel and Toshiba created an experience where your interactions could ...
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