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Viral videos

  • 5 essential ingredients for a getting a social video to go viral

    “Viral is not a strategy, it’s a lottery,’ says Geoffrey Hantson. If you’ve ever had a client ask you to “make it go viral” then you will want advice from this man. Speaking at the recent Loeries International Seminar of Creativity in Cape Town, Hantson is the brains behind the hugely successful TNT “Push to add drama” campaign as well as outstanding work for Smirnoff. The executive creative director of Duval Guillaume Modem in Belgium, he was out to judge the Loeries entries as well as share inspiration -- and sound advice -- with over 800 delegates packed into...

  • Gorgeous companion film for Scarecrow game is viral sensation

    What's the best way to get people excited about ethically-sourced foods, free from the effects of mass production? One way is to get Jamie Oliver involved, but he's only one person and can't reach everybody all the time. Another approach, taken by US restaurant chain Chipotle, is to build a mobile game highlighting the conditions factory-reared farm animals face. It looks like it's working too. The companion film for the game, which features a scarecrow on a quest to bring real, farm-grown food to the people, has racked up over 4.7-million views since it was uploaded to YouTube six...

  • This is what you look like when you won’t get off your smartphone

    If you own a smartphone, there's a fairly good chance you've been guilty of allowing it to distract you from interacting with the people around you. Thing is, you're usually so wrapped up in what you're doing that you don't even notice. This video, written by and starring actor, tap dancer and comedian Charlene deGuzman is a pertinent reminder of how that device you spend so much of your day cradling actually forms a barrier to physical social interaction. The message is clearly resonating, given that the video has skyrocketed past 10-million views after going up five days ago....

  • Nike ad packs in the drama, gets serious viral love

    Nike does some pretty cool ads, but its latest one is just epic. And it's getting viral love to match it. As in, 2.5-million views in less than two days. That kind of love. The sports apparel giant's latest ad, which features people like basketball mega star LeBron James, footballing hero Pique and tennis champion Serena Williams, challenges everyday athletes to push themselves further, until they end up performing insane feats like riding a rhino and outrunning a movie star. The campaign promoted by the ad is called "Possibilities" and also marks the first time Nike has used...

  • South African satire group takes on ‘hipsters and hashtags’ in latest video

    Spend your days in a quirky corner cafe with your MacBook? Or perhaps wandering around in your checked shirt in between Instagramming your organic flat white? Stop reading now... you won't enjoy this. The team behind the popular South African Rebecca Black and Eminem parodies is back with a sterotype-stuffed video portraying the typical hipster. Shot in and around Cape Town's CBD, 'Hipsters and hashtags' depicts people who play in bands you've never heard of, make guitars out of hummus and driftwood, ride bikes with no break pads and can't stop the outpouring of their creativity... even when they...

  • Viral alert: impala evades cheetahs, jumps into Toyota

    Videos of wild animals doing extraordinary things around humans have a tendency to blow up online. Just look at how many views Battle at Kruger and Buck Norris managed to attract. It's fairly reasonable therefore to expect big things from the latest crazy animal video to come out of South Africa. The video, shot in the Kruger National Park shows a herd of impala being chased by a couple of cheetahs, until one decides that the only place it could safely evade the hunter is in the back of a Toyota SUV, which has its window open. Once the...

  • Dove Real Beauty Sketches video is most watched ad in online history

    When Dove launched its Real Beauty Sketches advert in April, it became an instant internet sensation and is now the most watched advert in online history. The ad, which sees women drawn by a police forensic sketch artist first according to their own descriptions and then the descriptions of others, has been viewed more than 114 million times on YouTube and other video sharing sites. According to Mashable, the ad overtook the Evian Roller-babies ad, which has been viewed 111-million times, to take top spot on the list. "The moment that the Dove Real Beauty Sketches film was uploaded...

  • Google’s Abigail Posner: screaming goat videos shed new light on the mundane

    Google’s Strategic Planning chief Abigail Posner attempted to explain the phenomenon that is the screaming goat meme at the 2013 PSFK conference, held in New York City recently. Over four-billion hours of video is watched each month on YouTube and 72 hours of video is uploaded to YouTube every minute, so, why are we watching what we’re watching, she asks. And why are we taking pictures of the seemingly everyday mundane things, like what we’re eating for lunch? Why are we captured by these every day images? Posner believes that, on the contrary, we are attracted to these images and...

  • Can Psy repeat Gangnam Style’s viral success with Gentleman?

    He's back. Korean pop sensation Psy has released the follow-up to his viral mega-hit "Gangnam Style". The song, called "Gentleman" features a number of the same characters as "Gangnam Style" and has ratcheted up over 51-million views in two days of being live. The Psy we see in this video is however slightly different to the one we saw in the video which took him into the YouTube history books. The crazy dance moves are still there, but instead of an affable outsider having a go at the over the top way things are done in one of Seoul's...

  • The 16 most popular ‘Harlem Shake’ videos on YouTube

    By now you've probably seen at least one video relating to the internet phenomenon that is the Harlem Shake. Even if you don't know it by name, you'll recognise the pattern. Each video is set to the song Harlem Shake by electronic musician Baauer and each begins with one person dancing to the song alone, surrounded by other people. When the bass drops, the camera transitions to the entire crowd doing the dance, often appearing scantily clad. Almost inevitably, there have been comparisons with "Gangnam Style", which spawned its own meme in 2012. There are however crucial differences. Psy's...

  • 10 of our favourite viral videos of 2012

    Hands up if you’re surprised that the Mayans were wrong; better yet, hands up if, like me, you took their prediction as an excuse to spend way too much on wine to ‘prepare’ for the imminent apocalypse. But then again, the day’s not over so we might still face zombies, Horsemen or the Second Coming, wine in hand. Either way, 2012 is on its way out, and while we wait for whatever may happen, we can reminisce over the year that’s been with some of the best and most popular viral videos of the past twelve months. Kony 2012 Who can forget...

  • Gangnam Style overtakes Bieber, is most watched video in YouTube history

    It's official. The viral phenomenon that is 'Gangnam Style' today overtook Justin Bieber's 'Baby' to become the most watched video in YouTube history. The video for the song, by Korean artist Psy, has now been watched over 805-million times, one-million times more than Justin Bieber's 'Baby' video. According to search tool WordStream, 'Gangnam Style' currently receives 4 062 video views a minute, while 'Baby' gets 550. The video from the South Korean singer is also the most liked video on the video-sharing channel. It has 5.3-million likes, while Justin Bieber’s 'Baby' is a likely candidate for the...

  • Air New Zealand draws on The Hobbit magic for new safety promo

    An Unexpected Journey, the first part in The Hobbit trilogy, is set for release on 28 November -- and Air New Zealand has decided to hitch onto the Peter Jackson bandwagon ahead of the movie's release with its spoof of the Lord of the Rings trilogy. Both trilogies were shot on location in New Zealand and helped to raise the tourism profile of the land of the long white cloud, making it famous for more than just rugby. The video, entitled "An Unexpected Briefing", has already achieved more than 635 000 views on Youtube -- impressive, considering it was only...

  • Gangnam Style hits 90m views: Understanding the viral phenomenon

    I was amazed the first time I read a post on Facebook from a friend back home in South Africa spreading the viral video that has become Gangnam Style. At first I thought that the Psy's Gangnam Style was just another Korean Pop (K-Pop) one hit wonder in South Korea. The catchy song is a satire concerning current Korean consumerism and has soared past the 90-million views mark on YouTube. K-Pop is part of Korea's much sought after K-Pop soft-power image which is one of the reasons Psy's song has been able to stand out from the rest. At first...

  • How Chad Le Clos’ dad became an online phenomenon

    The raw emotion shown by Olympic swimmer Chad Le Clos' father in the wake of his son's victory in the 200 metre butterfly endeared him to the media and people around the world. As his interview with BBC sports presenter Claire Balding went viral though, the South African also became a social media phenomenon. That video only has 17 000-odd views, but the post of the interview on sports site Deadspin has over 26 00 likes on Facebook and has been viewed nearly 276 000 times. The younger Le Clos has a couple of his own memes: The...