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Web development

  • 6 reasons your customers hate your website

    You know the importance of having a business website. You may even have jumped on the ecommerce bandwagon decades ago. However, recently, your website traffic has dropped, and your conversion rates are abysmal. The Web is constantly changing — ‘tis the nature of the beast — and if your website isn’t changing with it, you are likely to find increasingly lower traffic. Here are a handful of common website problems that might be driving your customers away. 1. Your slow load It is 2015, and precious few Internet users still bother with dial-up connections. Because connection speeds increase every day, most...

  • Could Ruby on Rails be a godsend for manufacturing?

    Optimizing processes using technology is common across business segments, and in manufacturing, this becomes important to ensure the full potential of a production set-up. Today, manufacturing is moving towards an era of a full-scale automation and effectively monitoring and managing the production process is key to an efficient and effective manufacturing set up. Globalization has enabled companies to set up manufacturing units around the world to aid in effective distribution, cost advantages, optimum resource allocation, and most importantly, increase production. The existence of manufacturing set ups across the world has made it even more difficult to effectively administer their...

  • Controversial Google, Oracle case could put future API usage in jeopardy

    Both Google and Oracle are tech giants and their technology is ingrained into our everyday lives. The latter company owns the Java platform, which is used in most pieces of technology. Even with all of Oracle's success, the company is looking to target other tech giants. Oracle has decided to sue Google over copyrighted API's, more specifically their usage within Google's Android operating system. Google claims the usage consisted of only a small portion of the Java Standard Library. However small the usage may be, the code had still been used. After Silicon Valley judge, U.S. District Judge William Alsup, sided...

  • Web developing wizards – startup industry gold

    In a world where our last true currency is ideas; we find ourselves surrounded by opportunity to build and grow. Global connectivity and instantaneous communication has created a world where the mad reside among us and the thinkers rethink the box altogether. Yes, the world of online development from websites to apps and all the search engines in between is upon us and creativity has never looked so free. It doesn’t matter how it came to you, be it in a dream on a cold and stormy night or in a chat over coffee with an old friend, an...

  • Personalisation: not a technical tool, but a way to build closer relationships with people

    Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively believed: providing a good customer experience makes sound business sense. Leaders in customer experience outperformed the Standard & Poor 500 Index by 26 percent, while laggards actually posted negative returns of -2.5 percent. Here’s the issue: Personalisation is one of the most important strategies that companies use to provide a great customer experience, and digitalisation provides new and powerful ways to personalise everything, so is it OK to just pull out all the digital stops and wow the customers? It may be counter-intuitive but the...

  • 5 hot tips for turning browsers into buyers

    It’s the blight of every ecommerce site. Spend huge amounts of money on attracting visitors. The visitors look around for a while, click on a few things here and there and then move on without buying a thing. What a waste! But what if you do something so interesting or so outrageous that a passing visitor has no choice but to put down some cash and have a piece of it. Here’s an attempt to move out of being deserted by site visitors and moving into being actively courted by them. 1. Lure them with window merchandising This may seem like a no-brainer,...

  • Just Drake it: could this awesome new search engine give Google a run for its money?

    Have you ever thought of a search engine that you would rather use than Google? I mean there were a lot of search engines in the 90s that tried to keep up with the trend like; HotBot, AltaVista and AskJeeves. And at present there are plenty of attempts to provide a viable alternative to the world's largest search engine. But let's be honest, when's the last time you actually used DuckDuckGo? But there's a new player that, if nothing else, is immensely entertaining to use. Let Me Drake That For You is a new search engine that will tell you...

  • HTTP is getting its first upgrade since 1999. Here’s what you can expect

    While the web has gone through a lot of changes since it first came into existence in the early 1990s, the fundamental tech behind it hasn't changed since 1999. That's until now with the introduction of a fresh new upgrade to HTTP 2.0 (Hypertext Transfer Protocol), spelling faster page loads, more mobile-friendly and more encryption. HTTP is a big deal. It's the application that makes the web what it is -- enabling the transferring of packets of data between the user (your browser) and the server host (the website). Before recently confirming that the second version of HTTP, Mark Notingham --...

  • 6 things to consider when investing in an enterprise CMS

    There comes a time when all companies realise the value of investing in a good enterprise content management (ECM) solution. This normally means a big investment, not only financially, but also in terms of time, resources, disruption and the risk that it might fail. A well-implemented ECM solution makes a big difference in the way that organisations do business – not only by providing knowledge workers access to relevant information at the right time, but also protecting the digital assets of the company. Organisations start to experience problems where access to relevant information is a problem as unstructured content normally...

  • A 6-step approach for creating user friendly and rewarding websites

    An increased number of businesses have recognized the importance of having an appealing, informative website for promoting and boosting their business. Sites that can be easily searched by the users and which provide them with useful information for addressing their main points will be greatly benefiting the involved businesses. They employ sites for highlighting, marketing and selling their products, services and for various other purposes. In order to build a site that is able to clearly convey a business’s message to its audience and invoke users to take a desired action requires deep thinking, consideration of its needs and interests....

  • Mozilla Firefox might be coming to an iPhone near you

    It looks like Mozilla is planning on bringing its Firefox web browser to iOS. If current mobile and browser stats are anything to go by, this would be a smart move if the fiery fox is to dig itself out of a hole in terms of gaining market share. Firefox release manager Lukas Blakk said that “We need to be where our users are so we're going to get Firefox on iOS." According to TechCrunch, Blakk was quoting Mozilla’s VP for Firefox Jonathan Nightingale. Mozilla Firefox is currently available on Windows, Mac, Linux, and Android. iPhone and iPad users are...

  • Here’s the real rationale behind ‘good enough is better than perfect’

    The ‘good enough’ principle has been around for a few years now, especially in the software development world. It’s part of the agile approach and is one of the secrets behind the successes of giants like Google, Microsoft and Facebook. In many ways, the approach is counter-intuitive. Most of us were brought up to strive for perfection, but the fact is that it takes a lot of time and energy to achieve perfection, and the risk is that by the time you do, the thing you have created is out of date. The quest for perfection the first time round...

  • The whats, whys and hows of building a good inbound marketing site

    Amplifying your impact through targeted content is the cornerstone of a successful inbound marketing website. With consumers actively conducting extensive online research, the modern marketer’s task has shifted from finding leads to helping leads find you. While inbound is a powerful marketing tactic, it needs to be combined with the overall marketing mix to achieve increased revenue, shorter sales cycles and an improved marketing ROI. What is inbound marketing? Inbound marketing is the process of helping potential customers find your company before the purchasing decision, and then turning that early awareness into brand preference and ideally into revenue. Relevant and interesting...

  • 6 top SCRUM tips for wannabe agilists

    It is always delightful to find and work with high performance teams. In one of our recent business endeavors, I met an exceptional web and software development company. Experts in Drupal and related web development technologies; its delivery methodology of choice is Agile, and more specifically, the SCRUM methodology. Anyone involved in the systems development life cycle will confirm that beyond the methodology and tools, and myriad of awesome technologies applied in systems or web development, people are, without a doubt the core focus of the work environment. And people are naturally dynamic and, therefore, a variable...

  • HTML5 gets its final stamp of approval

    It's been a long, hard, winding road for HTML5 but the development language finally has an official stamp of approval. The World Wide Web Consortium (W3C)has put out a statement recommending the fifth version of the hypertext markup language. "For application developers and industry," the consortium says, "HTML5 represents a set of features that people will be able to rely on for years to come. HTML5 is now supported on a wide variety of devices, lowering the cost of creating rich applications to reach users everywhere". "Today we think nothing of watching video and audio natively in the browser, and nothing...