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YouTube

  • Move over Psy, Adele’s ‘Hello’ is fastest video to hit 1bn views mark

    Since Psy's 'Gangnam Style' became the first video to hit one billion YouTube views back in December 2012, a number of others have reached the mark. None however have done it as fast as the video for Adele's smash hit 'Hello'. The first single from the British singer's album 25 soared to the billion mark in just 87 days. By comparison, it took Wiz Khalifa’s 'See You Again' to reach the magical mark and 158 days for 'Gangnam Style' to do so. It is worth noting however that YouTube has significantly more users than it did when 'Gangnam Style'...

  • How businesses can effectively utilise YouTube

    Many businesses have made YouTube a part of their overall marketing strategy and for a very obvious reason: with over a billion users, it is the most popular social media platform. Many businesses, however, have realised that it is also the most difficult platform on which to become a notable presence. Creating a channel, uploading content regularly and even investing in good production quality is not enough to engage an audience on YouTube. So what exactly is the secret to YouTube success? In order to be successful, it is important to not only cater to the needs of...

  • Here are the 10 top trending YouTube videos of 2015

    Ahead of the launch of its annual Rewind video, YouTube has announced its top trending videos for 2015. Based on views, shares, comments, likes and more, the list dance phenomenons, social commentaries, pranks, and late night TV moments. According to YouTube, this is the first year that a dance video has made the top of YouTube’s trending videos list. Four television moments have made the list this year, including three late night talk shows. The number of hours people spent catching up on viral late night show clips has nearly doubled in the last year alone,...

  • YouTube stars pip traditional celebs, prove more influential even among adults

    In a day and age in which pop culture is defined by shock, awe, and parsed statements that leave plenty to the imagination, what is the best way to get the attention of the culture at large? Just say or do something to get noticed on social media. This is true even in the world of celebrities. So much so that those stars that shine in social media consistently prove to be more influential than their social media-avoiding counterparts. Those same stars are even more influential among adults. If you want to understand why social media is so important to...

  • YouTube finally launches offline video feature in South Africa

    The world's largest online video platform boasts over a billion users watching hundreds of millions of hours everyday. Countries with limited data connectivity however are still largely untapped markets. To help remedy this, YouTube launched its offline feature in South Africa today at AfricaCom 2015. Using the YouTube app, this would enable people to save clips of cats getting vacuumed or epic documentaries onto their mobile devices. Saved videos can then be played back without an internet connection for up to 48 hours. The feature has been available in India, Indonesia and the Philippines since last year and was introduced in...

  • Adele’s new single hits 1m plays…an hour

    Adele's latest single "Hello" is blowing up. But you probably knew that. It's everywhere right now, but is showing especially big growth on YouTube. According to a press release issued by the online video giant "Hello" had been viewed 50 million times within 48 hours of going live. That makes it the biggest debut of any video on YouTube in 2015 and one of the most-watched music video debuts of all time. On those two days YouTube says, "adele hello" was by far its top search. The video garnered as many as 1.6 million views in a single hour,...

  • YouTube launches YouTube Red, an ad free subscription video streaming service

    This has been a long time coming. YouTube has unveiled its ad free subscription video streaming service, YouTube Red. The service offers YouTube users a US$9.99 monthly membership. The service will launch in the US first, with a one month trial on October 28. With the service users can save videos for later viewing and play videos in the background. Users will only need to make a single subscription and can watch ad free videos across their devices as they are logged in on their YouTube accounts. This will be extended to users who are using the Gaming app and...

  • Billion-view YouTube videos are happening faster than ever

    When Psy's mega-hit "Gangnam Style" hit a billion views on YouTube back in 2012, it was a massive deal. It was, after all, the first video to reach that symbolic mark. Since then however, it's been joined by nine other videos. Thing is, at the start of this past June, only two videos had reached that echelon. But in just the past six months, eight additional videos crossed the mark. The latest video to join the billion view club is Wiz Khalifa's "See You Again". Khalifa and Charlie Puth’s tribute to the late Paul Walker took just six months earn...

  • Google is opening a YouTube Space studio in Mumbai

    Google has announced that its YouTube Space is coming to Mumbai, India soon, continuing its forceful entry in the country. Ask a video creator anywhere in the world and the common challenges are access to quality camera, audio, editing equipment and professional studios. YouTube creators and aspiring creators in India will now have a space to create their videos and will not have to be plagued by the everyday struggles of video creators. In Asia, India is one now amongst the top contributors when it comes to driving time spent on YouTube watching videos. India has a thriving film industry and...

  • YouTube refreshes mobile app, makes it easier to find your favourite channels

    YouTube has refreshed its mobile app, rolling out a series of features which it claims will make things easier for both users and creators. According to an official blog post from the updates are a recognition by the video service that more than half of its views now come from mobile. Available now on Android, mobile web, and in the near future on iOSm the update introduces three new tabs to the app: Home, Subscriptions, and Account. Read more: Are Facebook’s video views closing in on YouTube’s? Here's how YouTube describes what they do: Home: Easily explore and discover videos you'll...

  • Are Facebook’s video views closing in on YouTube’s?

    A new survey by Ampere Analysis suggests that Facebook video views are growing so fast that they could catch up with YouTube’s in a few years. YouTube has long reigned as the king when it comes to watching videos online. Its video views reach billions. But of late Facebook and Twitter have made strides in catering for video playback in their own platforms. Facebook has made its intentions about hosting video clear, partnering with NFL and Fox Sports. And it would seem that it is now paying off. Earlier this year, Facebook revealed that in just one year, the number...

  • Google takes on Twitch with YouTube Gaming

    Despite the fact that gaming's had dedicated TV channels in some Asian countries for years now, it took the advent of Twitch.tv for live-streams of games to really take off in the rest of the world. Since then though, it's entered the mainstream in a big way. Heck, even Google's getting in on the action. The internet giant recently announced the upcoming launch of YouTube Gaming, a new app and website that aims to bring together various gaming channels, communities, and livestreams. According to product manager Alan Joyce, "YouTube Gaming is built to be all about your favorite games...

  • YouTube’s new ‘Music Insights’ tells artist in which city they are most popular

    YouTube has introduced a new tool for artists. Called Music insights, its function is to give artists data about where their music is being viewed the most. YouTube says this data can help artists create opportunities for both themselves and fans. Music insights is part of the recently launched YouTube for Artists site. The company says that the new tool will not only help artist grow their community on YouTube but can also help them grow it offline. The kind of data that artist can obtain from music insights includes data on which cities around the world is the artist...

  • YouTube turns ten, throws itself an epic birthday party [video]

    Any other 10-year-old would have their parents organise a birthday party, invite friends, and hire a jumping castle. Not YouTube. On its tenth birthday the Google-owned video platform threw itself a party and released The A-Z of YouTube: Celebrating 10 Years video. Of course it's a video. In May, 10 years ago, YouTube launched in beta. It is unimaginable what the response to it would have been like but nonetheless, today it is the biggest single volt for videos of everything one can think of. YouTube claims Three hundred hours of video are uploaded every minute and has one billion users. Since...

  • YouTube’s VP9 codec has enabled users to watch 25bn hours of faster, better, buffer-free videos

    YouTube has revealed that video buffering is no longer a thing. Thanks to the VP9 video codec, which is the default codec for YouTube’s HTML5 video player, YouTube claims that its users have already watched more than 25-billion hours of video, and all of these in HD. The VP9 codec is designed to bring HD and even 4K (2160p) quality at half the bandwidth used by other known codecs, making watching movies or videos on YouTube an awesome experience. Videos have always been compressed on YouTube because it is not possible to play them at the rate in which...