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YouTube

  • YouTube vs TV: the battle lines for advertisers are being re-drawn

    Spare a thought for today’s TV executives. Not too long ago they were the kings of all they surveyed, smiling sympathetically at their struggling music and film counterparts who were being destroyed by the internet, while confident that their business model would stand the test of time. Apparently those days are over. Today, they are forced to listen as Google’s top-ranking European executive delivers a blistering attack claiming that YouTube advertising is far more effective than television, and suggesting that advertisers spend (many) more of their dollars on YouTube. In a report entitled ‘The (Entertainment) Revolution will not...

  • YouTube now supports 360 live video. Is this VR’s killer app?

    Between the Gear VR and PC-based headsets, virtual reality is slowly gaining steam. But the technology needs all the content it can get to have staying power. So we're glad to see YouTube step up its VR offering, announcing support for live 360 video streams this week. "We first launched support for 360-degree videos back in March 2015. From musicians to athletes to brands, creators have done some incredible things with this technology. Now, they'll be able to do even more to bring fans directly into their world, with 360-degree live streaming. And after years of live streaming Coachella for fans around...

  • YouTube: brands and South African YouTubers should cozy up

    Last night, YouTube hosted an event in Cape Town in which it played matchmaker between South African YouTubers and brands. The event saw some of South Africa's most popular YouTubers including the likes of Grant Hinds, Anne Hirsch, Quentin Watt, Theodora Lee, Maya & Kahlil, Simply Refilwe, Lindi, Mark Fitzgibbons, DJ Arch Jr. (the youngest ever winner of SA’s Got Talent) and social commentator Sibu Mpanza, were present to talk about their channels. Teju Ajani, YouTube head of content partnerships for Sub–Saharan Africa, is adamant that YouTubers and brands belong together. In an interview with Memeburn, Ajani said that with YouTubers getting...

  • 7 gorgeous 360 degree videos that will ignite your wanderlust

    Wanderlust is a brilliant and terrible thing. Brilliant, when you're on a boat in the Med plotting your next destination, and terrible, when you're sat in an office mashing out articles all day. We get it, and that's why we love 360 degree video. Essentially, 360 degree video encapsulates a scene in its entirety, and isn't simply limited to the scope of a forward-facing lens. The new phenomenon came to prominence in late 2015, but this year, we're seeing more and more companies build devices to record them. And people have taken full advantage of this. If you need to get out...

  • White House wins global political YouTube shootout

    We all know that most world governments and political leaders have woken up to the fact that they need to be active on social media. But while their efforts on Facebook and Twitter grab most of the headlines, it turns out that most of them also have a presence on YouTube. In fact, a new study by strategic communications and public relations firm Burson-Marsteller shows that as many as 77% of governments around the globe have a YouTube presence. According to the study, there around 340 channels when you include heads of state and government and foreign ministries. ...

  • Move over Psy, Adele’s ‘Hello’ is fastest video to hit 1bn views mark

    Since Psy's 'Gangnam Style' became the first video to hit one billion YouTube views back in December 2012, a number of others have reached the mark. None however have done it as fast as the video for Adele's smash hit 'Hello'. The first single from the British singer's album 25 soared to the billion mark in just 87 days. By comparison, it took Wiz Khalifa’s 'See You Again' to reach the magical mark and 158 days for 'Gangnam Style' to do so. It is worth noting however that YouTube has significantly more users than it did when 'Gangnam Style'...

  • How businesses can effectively utilise YouTube

    Many businesses have made YouTube a part of their overall marketing strategy and for a very obvious reason: with over a billion users, it is the most popular social media platform. Many businesses, however, have realised that it is also the most difficult platform on which to become a notable presence. Creating a channel, uploading content regularly and even investing in good production quality is not enough to engage an audience on YouTube. So what exactly is the secret to YouTube success? In order to be successful, it is important to not only cater to the needs of...

  • Here are the 10 top trending YouTube videos of 2015

    Ahead of the launch of its annual Rewind video, YouTube has announced its top trending videos for 2015. Based on views, shares, comments, likes and more, the list dance phenomenons, social commentaries, pranks, and late night TV moments. According to YouTube, this is the first year that a dance video has made the top of YouTube’s trending videos list. Four television moments have made the list this year, including three late night talk shows. The number of hours people spent catching up on viral late night show clips has nearly doubled in the last year alone,...

  • YouTube stars pip traditional celebs, prove more influential even among adults

    In a day and age in which pop culture is defined by shock, awe, and parsed statements that leave plenty to the imagination, what is the best way to get the attention of the culture at large? Just say or do something to get noticed on social media. This is true even in the world of celebrities. So much so that those stars that shine in social media consistently prove to be more influential than their social media-avoiding counterparts. Those same stars are even more influential among adults. If you want to understand why social media is so important to...

  • YouTube finally launches offline video feature in South Africa

    The world's largest online video platform boasts over a billion users watching hundreds of millions of hours everyday. Countries with limited data connectivity however are still largely untapped markets. To help remedy this, YouTube launched its offline feature in South Africa today at AfricaCom 2015. Using the YouTube app, this would enable people to save clips of cats getting vacuumed or epic documentaries onto their mobile devices. Saved videos can then be played back without an internet connection for up to 48 hours. The feature has been available in India, Indonesia and the Philippines since last year and was introduced in...

  • Adele’s new single hits 1m plays…an hour

    Adele's latest single "Hello" is blowing up. But you probably knew that. It's everywhere right now, but is showing especially big growth on YouTube. According to a press release issued by the online video giant "Hello" had been viewed 50 million times within 48 hours of going live. That makes it the biggest debut of any video on YouTube in 2015 and one of the most-watched music video debuts of all time. On those two days YouTube says, "adele hello" was by far its top search. The video garnered as many as 1.6 million views in a single hour,...

  • YouTube launches YouTube Red, an ad free subscription video streaming service

    This has been a long time coming. YouTube has unveiled its ad free subscription video streaming service, YouTube Red. The service offers YouTube users a US$9.99 monthly membership. The service will launch in the US first, with a one month trial on October 28. With the service users can save videos for later viewing and play videos in the background. Users will only need to make a single subscription and can watch ad free videos across their devices as they are logged in on their YouTube accounts. This will be extended to users who are using the Gaming app and...

  • Billion-view YouTube videos are happening faster than ever

    When Psy's mega-hit "Gangnam Style" hit a billion views on YouTube back in 2012, it was a massive deal. It was, after all, the first video to reach that symbolic mark. Since then however, it's been joined by nine other videos. Thing is, at the start of this past June, only two videos had reached that echelon. But in just the past six months, eight additional videos crossed the mark. The latest video to join the billion view club is Wiz Khalifa's "See You Again". Khalifa and Charlie Puth’s tribute to the late Paul Walker took just six months earn...

  • Google is opening a YouTube Space studio in Mumbai

    Google has announced that its YouTube Space is coming to Mumbai, India soon, continuing its forceful entry in the country. Ask a video creator anywhere in the world and the common challenges are access to quality camera, audio, editing equipment and professional studios. YouTube creators and aspiring creators in India will now have a space to create their videos and will not have to be plagued by the everyday struggles of video creators. In Asia, India is one now amongst the top contributors when it comes to driving time spent on YouTube watching videos. India has a thriving film industry and...

  • YouTube refreshes mobile app, makes it easier to find your favourite channels

    YouTube has refreshed its mobile app, rolling out a series of features which it claims will make things easier for both users and creators. According to an official blog post from the updates are a recognition by the video service that more than half of its views now come from mobile. Available now on Android, mobile web, and in the near future on iOSm the update introduces three new tabs to the app: Home, Subscriptions, and Account. Read more: Are Facebook’s video views closing in on YouTube’s? Here's how YouTube describes what they do: Home: Easily explore and discover videos you'll...