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YouTube

  • Google buys branded content platform FameBit

    Marketing and branded content platform FameBit has this week been acquired by Google. This is in an attempt to bring brands and creators, especially YouTube content creators, closer to realising the potential for collaboration. The financial details of the deal is unknown. Santa Monica- based FameBit, now three years old, has over 45 000 creators under its belt. Those creators have a combined reach of 3.3-billion individuals. They've generated more than 406-million views as well as 1.5-billion minutes in watch-time. Famebit will bolster Google's YouTube platform, making it easier for creators and brands to partner "Every day we see more brands grow, transform and...

  • YouTube Go turns YouTube into offline video portal

    Google's latest app YouTube Go, aims to make it easier for those with limited connectivity to watch videos offline. YouTube Go will initially launch in India, and according to the company, its team has travelled the country to better understand its peoples' requirements. But while the app will head to the Asian subcontinent first, the advantages for Africa and other data-stretched lands are clear to see. YouTube Go will allow users to save videos for offline viewing, while allowing them to choose the video quality and file size. It effectively means that YouTube is now a portable, offline video repository. YouTube Go is...

  • YouTube goes social, launches a community tab for creators

    YouTube is now going beyond being a video-sharing platform and is implementing a community tab that is meant to strengthen the bond between creators and their viewers. The feature is currently in beta but the company hopes that in the coming months it will be launched to a wider community. "You've grown up together, laughed together, and done incredible things together, from shifting attitudes about gay rights to volunteering millions of dollars toward important charitable causes," YouTube says. Up until now, viewers could only interact with YouTubers on the comments section which we all know is a haven for abuse. With the community...

  • YouTube censorship: what’s all the big fuss about?

    If you haven't heard by now, YouTube content creators have been up in arms this week as their old videos will no longer gain revenue through YouTube's advertising. The move on YouTube's part is the result of non-compliance with the video-sharing website's old but "new" advertising policies. YouTube's advertising policies state that content containing the below are "not advertiser friendly". This was posted by well-known YouTuber and one of the loudest voices hitting back at YouTube for their actions, Phillip DeFranco. Many creators, like Franco, have been hit with notices about their older content being demonetised by the site's "improved" notification system. Update:...

  • Avalanche rocking Himalayas peak caught on YouTube

    Climbing any of the the Himalayas' many peaks is dangerous enough, but what if you throw an errant avalanche into the mix? Well, you get a pretty awesome video, and a bunch of lucky hikers. Uploaded on 2 September and spotted by Traveller24, this particular video by YouTuber tmcanoe spies an avalanche rolling down a peak's face in the Tibetan range, creating a rather frightening thunder as it goes as well. The peak in question is 6000m Z1 in Zanskar, Tibet, which according to other hikers, has a history of randomly dropping lots of snow down its cliffs. This particular avalanche...

  • PewDiePie tweets about ISIS, gets account suspended

    There's never a dull moment in the life of Felix Kjellberg aka PewDiePie, and that usually extends to his YouTube videos. But the infamous streamer has landed himself in hot water with Twitter and "America" for removing his verification tick on Twitter. The YouTube star's Twitter account endured a few ups and downs yesterday. Sequence of events PewDiePie, according to a vlog, had his Twitter verification tick removed from his account, instead replacing it with a globe. After this, a news source masquerading as Sky News tweeted a fake article suggesting that the star's verification was removed "due to suspected relations with...

  • YouTube Backstage is Google’s incoming Facebook rival

    Does Google have plans to turn YouTube into a Facebook pretender? According to a report by VentureBeat, yes. Dubbed YouTube Backstage, the feature will bring a social media element to the video sharing and hosting site. The report suggests that Backstage will let users share "photos, polls, links, text posts, and videos with their subscribers". Much like Facebook's Timeline, Backstage's content will also be displayed in reverse chronological order, and will become an integral part of the YouTube channel layout. It's set to gain its own top tab too. YouTube Backstage will bring Facebook-like content to Google's video platform This isn't simply a...

  • YouTube Live: 4 ways businesses can use Google’s streaming app

    Faced with stiff competition from Facebook, Twitter, and a handful of upstarts, Google-owned YouTube has announced it will be adding a live mobile streaming option to its own native app. This is according to YouTube CEO Susan Wojcicki and other company officials. Introducing YouTube Live: Google's mobile streaming app Over the past 15-odd months, such platforms as Periscope, Facebook Live, and Meerkat have risen from obscurity and quickly become some of the hottest social networking platforms on the internet. And though YouTube has had live streaming features on its desktop platform for years, the company has been noticeably absent in terms...

  • Liverpool to livestream friendly football match on YouTube in 360 degrees

    Liverpool might not've had a stellar campaign in the last Premier League football season, but the club is at least spending time on new technologies to entertain its fans. In its latest exploits, the club will broadcast its friendly match tonight against Huddersfield Town in full 360 degrees on YouTube. Accoring to a press release, the camera "will allow users to control the view of the camera from the halfway line and look around the field of view or behind at the fans." It'll also be accompanied by commentary from LFCTV. Related: 7 gorgeous 360 degree videos that will ignite your wanderlust "We...

  • Discovering YouTube: 6 binge-worthy YouTube channels for cinema lovers

    Education and entertainment are two faculties that aren't usually seen together, except perhaps on YouTube. Using this as a lens for our latest series -- Discovering YouTube -- we take you on a journey through some of the channels you may just want to subscribe to. It wouldn't be farfetched to claim that movies were the purveyors of popular culture well before the internet was born. Even to this day, motion pictures add to our perceptions and constructs about the world, the reaction memes we use online, and perhaps even the way we think about ourselves. Although watching Game Of...

  • Family car in Kruger National Park smashed by stampeding buffalo

    South Africa's famous Kruger National Park can be navigated using personal vehicles, which makes impromptu animal sightings a fairly frequent occurrence. Although these tw0 YouTube videos depict a little more than a simple "sighting." The initial video was filmed by the car behind's dash cam, and shows a Volkswagen Polo sedan slowing to a stop to let a herd of buffalo cross the road. After the buffalo passed the car, it trundles forward slightly, which was probably the worst decision in hindsight. Spooked by two male lions, the herd storms back across the road and into the car, now parked in...

  • YouTube vs TV: the battle lines for advertisers are being re-drawn

    Spare a thought for today’s TV executives. Not too long ago they were the kings of all they surveyed, smiling sympathetically at their struggling music and film counterparts who were being destroyed by the internet, while confident that their business model would stand the test of time. Apparently those days are over. Today, they are forced to listen as Google’s top-ranking European executive delivers a blistering attack claiming that YouTube advertising is far more effective than television, and suggesting that advertisers spend (many) more of their dollars on YouTube. In a report entitled ‘The (Entertainment) Revolution will not...

  • YouTube now supports 360 live video. Is this VR’s killer app?

    Between the Gear VR and PC-based headsets, virtual reality is slowly gaining steam. But the technology needs all the content it can get to have staying power. So we're glad to see YouTube step up its VR offering, announcing support for live 360 video streams this week. "We first launched support for 360-degree videos back in March 2015. From musicians to athletes to brands, creators have done some incredible things with this technology. Now, they'll be able to do even more to bring fans directly into their world, with 360-degree live streaming. And after years of live streaming Coachella for fans around...

  • YouTube: brands and South African YouTubers should cozy up

    Last night, YouTube hosted an event in Cape Town in which it played matchmaker between South African YouTubers and brands. The event saw some of South Africa's most popular YouTubers including the likes of Grant Hinds, Anne Hirsch, Quentin Watt, Theodora Lee, Maya & Kahlil, Simply Refilwe, Lindi, Mark Fitzgibbons, DJ Arch Jr. (the youngest ever winner of SA’s Got Talent) and social commentator Sibu Mpanza, were present to talk about their channels. Teju Ajani, YouTube head of content partnerships for Sub–Saharan Africa, is adamant that YouTubers and brands belong together. In an interview with Memeburn, Ajani said that with YouTubers getting...

  • 7 gorgeous 360 degree videos that will ignite your wanderlust

    Wanderlust is a brilliant and terrible thing. Brilliant, when you're on a boat in the Med plotting your next destination, and terrible, when you're sat in an office mashing out articles all day. We get it, and that's why we love 360 degree video. Essentially, 360 degree video encapsulates a scene in its entirety, and isn't simply limited to the scope of a forward-facing lens. The new phenomenon came to prominence in late 2015, but this year, we're seeing more and more companies build devices to record them. And people have taken full advantage of this. If you need to get out...