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YouTube

  • Adele’s new single hits 1m plays…an hour

    Adele's latest single "Hello" is blowing up. But you probably knew that. It's everywhere right now, but is showing especially big growth on YouTube. According to a press release issued by the online video giant "Hello" had been viewed 50 million times within 48 hours of going live. That makes it the biggest debut of any video on YouTube in 2015 and one of the most-watched music video debuts of all time. On those two days YouTube says, "adele hello" was by far its top search. The video garnered as many as 1.6 million views in a single hour,...

  • YouTube launches YouTube Red, an ad free subscription video streaming service

    This has been a long time coming. YouTube has unveiled its ad free subscription video streaming service, YouTube Red. The service offers YouTube users a US$9.99 monthly membership. The service will launch in the US first, with a one month trial on October 28. With the service users can save videos for later viewing and play videos in the background. Users will only need to make a single subscription and can watch ad free videos across their devices as they are logged in on their YouTube accounts. This will be extended to users who are using the Gaming app and...

  • Billion-view YouTube videos are happening faster than ever

    When Psy's mega-hit "Gangnam Style" hit a billion views on YouTube back in 2012, it was a massive deal. It was, after all, the first video to reach that symbolic mark. Since then however, it's been joined by nine other videos. Thing is, at the start of this past June, only two videos had reached that echelon. But in just the past six months, eight additional videos crossed the mark. The latest video to join the billion view club is Wiz Khalifa's "See You Again". Khalifa and Charlie Puth’s tribute to the late Paul Walker took just six months earn...

  • Google is opening a YouTube Space studio in Mumbai

    Google has announced that its YouTube Space is coming to Mumbai, India soon, continuing its forceful entry in the country. Ask a video creator anywhere in the world and the common challenges are access to quality camera, audio, editing equipment and professional studios. YouTube creators and aspiring creators in India will now have a space to create their videos and will not have to be plagued by the everyday struggles of video creators. In Asia, India is one now amongst the top contributors when it comes to driving time spent on YouTube watching videos. India has a thriving film industry and...

  • YouTube refreshes mobile app, makes it easier to find your favourite channels

    YouTube has refreshed its mobile app, rolling out a series of features which it claims will make things easier for both users and creators. According to an official blog post from the updates are a recognition by the video service that more than half of its views now come from mobile. Available now on Android, mobile web, and in the near future on iOSm the update introduces three new tabs to the app: Home, Subscriptions, and Account. Read more: Are Facebook’s video views closing in on YouTube’s? Here's how YouTube describes what they do: Home: Easily explore and discover videos you'll...

  • Are Facebook’s video views closing in on YouTube’s?

    A new survey by Ampere Analysis suggests that Facebook video views are growing so fast that they could catch up with YouTube’s in a few years. YouTube has long reigned as the king when it comes to watching videos online. Its video views reach billions. But of late Facebook and Twitter have made strides in catering for video playback in their own platforms. Facebook has made its intentions about hosting video clear, partnering with NFL and Fox Sports. And it would seem that it is now paying off. Earlier this year, Facebook revealed that in just one year, the number...

  • Google takes on Twitch with YouTube Gaming

    Despite the fact that gaming's had dedicated TV channels in some Asian countries for years now, it took the advent of Twitch.tv for live-streams of games to really take off in the rest of the world. Since then though, it's entered the mainstream in a big way. Heck, even Google's getting in on the action. The internet giant recently announced the upcoming launch of YouTube Gaming, a new app and website that aims to bring together various gaming channels, communities, and livestreams. According to product manager Alan Joyce, "YouTube Gaming is built to be all about your favorite games...

  • YouTube’s new ‘Music Insights’ tells artist in which city they are most popular

    YouTube has introduced a new tool for artists. Called Music insights, its function is to give artists data about where their music is being viewed the most. YouTube says this data can help artists create opportunities for both themselves and fans. Music insights is part of the recently launched YouTube for Artists site. The company says that the new tool will not only help artist grow their community on YouTube but can also help them grow it offline. The kind of data that artist can obtain from music insights includes data on which cities around the world is the artist...

  • YouTube turns ten, throws itself an epic birthday party [video]

    Any other 10-year-old would have their parents organise a birthday party, invite friends, and hire a jumping castle. Not YouTube. On its tenth birthday the Google-owned video platform threw itself a party and released The A-Z of YouTube: Celebrating 10 Years video. Of course it's a video. In May, 10 years ago, YouTube launched in beta. It is unimaginable what the response to it would have been like but nonetheless, today it is the biggest single volt for videos of everything one can think of. YouTube claims Three hundred hours of video are uploaded every minute and has one billion users. Since...

  • YouTube’s VP9 codec has enabled users to watch 25bn hours of faster, better, buffer-free videos

    YouTube has revealed that video buffering is no longer a thing. Thanks to the VP9 video codec, which is the default codec for YouTube’s HTML5 video player, YouTube claims that its users have already watched more than 25-billion hours of video, and all of these in HD. The VP9 codec is designed to bring HD and even 4K (2160p) quality at half the bandwidth used by other known codecs, making watching movies or videos on YouTube an awesome experience. Videos have always been compressed on YouTube because it is not possible to play them at the rate in which...

  • Design Indaba 2015: Celebrating the continual incubation of ideas

    "Whatever the hell this thing is, it's amazing. I never even heard of it until this guy sent me this weird fake film And now I'm here. How did I get into this?" It was the last day of Design Indaba and Dan Wieden, the man who coined the term "just do it", suddenly made us sit up and realise this is a pretty special conference. Every year Interactive Africa invites some of the world's most creative thinkers to share their creative process with South Africans (and a growing international group) over three days at the CTICC. And every year...

  • YouTube Kids debuts next week to focus on family entertainment, elearning

    With a new app in the pipeline, YouTube is gearing up to tap into the online family entertainment sector, which is reportedly showing four times more growth in viewership than your average YouTube video. The new Android app called YouTube Kids, to be launched on 23 February, will feature a simple-to-use interface that rids the viewer of trolls a comments section, among other potential distractions. There will also be a parental-control feature, but instead of just filtering certain content, adults will be able to limit the screen time their kiddies spend with the app. When time runs out, the app asks...

  • Whoops! YouTube discovers hidden porn in Irish language videos

    In the last few years, YouTube has taken a serious stand against pornography. As its community guidelines clearly state: YouTube is not for pornography or sexually explicit content. If this describes your video, even if it's a video of yourself, don't post it on YouTube. Also, be advised that we work closely with law enforcement and we report child exploitation. Please read our Safety Center and stay safe on YouTube. That last rule and warning echoes that of parent company Google which last year started working with authorities to track down child abuse images in Gmail. Still, this hasn't stopped users from...

  • Give your audience choice, don’t use non-skippable YouTube ads

    Imagine walking in a mall, browsing through the shops and suddenly an invisible barrier appears in front of you, forcing you to now spend 30 seconds engaging with a brand and you can't continue until the ad is done. Or you're sitting in your usual morning traffic, an ad comes on the radio and the channel up and down or power button becomes disabled. Traffic is bad enough on its own, now you're forced to listen to another 30 seconds of the same ad you heard 20 minutes ago (because lets be honest, during the morning and afternoon drive-time...

  • 10 ads that rocked YouTube in 2014

    Back in the day, if you wanted to see that ad everyone was talking about, you had to spend a decent amount of time in front of the TV, or hope that one of your mates could be bothered to video tape it for you. YouTube changed that forever. Campaigns which would've once only been seen by a national audience can now go global, generating millions upon millions of views. And in 2014, plenty of ads did just that with their creators making full use of the freedom offered by the video-sharing platform. For evidence of that, you need not...