Calling all marketers, do you think you send the best emails? Make it official by claiming victory at Everlytic’s You Mailed It Email Marketing…
Rising US dollar sees IT spend stagnate
Global IT spending is forecast to total US$3.54-trillion dollars in 2016. That’s a big number, but it’s only 0.6% larger than it was in…
What should we make of Uber’s bid to go cashless in Nigeria?
Even though 2016 is just two weeks old, the world’s sexiest startup Uber seems to be sweating already in Nigeria. A few days after…
7 reasons why customers are abandoning your mobile shopping cart
Shopping cart abandonment rate has always been a big concern for ecommerce retailers, but the rise of m-commerce has given this crucial metric a…
There’s no magic bullet for digital marketing success
When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I’m often asked – “what is the magic bullet with…