Analytics

YouTube has stealthy launched Brandcast, a new site that gives brands insight on the best ways to reach their audience through the video sharing platform.The launch comes on the heels of Google's announcement of an ad sponsorship model for brands which will help them target their audience through specific packages. ...

Pinterest has been on a roll recently, as pins and sign-ups grew faster than most could believe. It was the second fastest website to hit 10 million unique visits (ever) and then went on to drive more referral traffic than Twitter. But, according to some indicators, the social media site ...

It seems that within the sometimes ethereal world of social media, conglomeration of analytical data was missing. Disparately, one could see how many "likes" your brand got, or how many retweets you got and how often folks +1'd but it wasn't all on the same dashboard.In light of this ...