B2B

Having spent some time participating on most of the popular social networks from a B2B social media marketing perspective, I have listed a number of things you can do to ensure your social media efforts fail dismally. Commit these cardinal sins and some of the scenes from Dante's Inferno will ...

My first thoughts when sitting down to write about emerging markets and social media was 'where to start?' Social media is a huge topic and emerging markets are vast, so I’ll narrow this down to using popular social media tools to support Business to Business (B2B) events in emerging markets, ...

How often do you consider your business relationships in the social realm? Did you ever realise how powerful its influence can be in developing your company? Social startup Ziliot.com wants to harness the power of social networking, to "bridge the business trust and information gap between developed countries and developing ...

Career-centric social networking site LinkedIn is rapidly gaining ground as the login of choice on business-to-business (B2B) websites. The site is showing signs of eating into Facebook’s increasing dominance over the past year as a user identity and login on third party websites.ReadWriteWeb reports that Gigya, a provider of tools ...

Social networks, blogs and virtual worlds are no longer on the fringe--they are very real factors that can influence the perception of companies large and small. It’s no small wonder that everyone wants to know what the next big social media PR thing will be. So what’s most likely to ...