Brandseye

At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social Engagement Reporting (SER) in order for site owners to measure the impact of social media mentions in and outside of the website, as well as “real-time” which ...

This is interesting. Take the field of online reputation management, the practice of managing a person's or company's brand across the web and social networks, then add a bit of crowd source sauce using ranking techniques better known in chess grandmaster circles... and what do you get?Well, you should get ...

In 2011, popular radio personality Gareth Cliff utilised Twitter, and particularly the hashtag #JZSOTNDrinks -- a drinking game mechanism -- to encourage the South African man on the street to become involved in the country's State of the Nation Address. It was a hit online. This year, he evolved the ...

The high-profile disciplinary hearing of ANC Youth League leader Julius Malema has so far reached an astonishing 8 419 565 individuals, "costing" South Africa about US$277 331 in negative publicity. This is the finding of Cape Town-based online Reputation Management Company (ORM), BrandsEye. ORM is the monitoring, engaging and conversion ...

ORM and social CRM have become social media buzzwords. They've started doing the rounds in boardrooms. Given their proliferation, I decided to look at a few free and paid online reputation management tools that are being used by major global brands.BrandsEye Award-winning South African ORM software, BrandsEye currently services about ...

Econsultancy.com, which recently launched its Twitter for Business Guide, suggests that, contrary to popular belief, most of the sentiment posted about brands on Twitter is positive.This piece of data is also contrary to Brandwatch's Customer Service Index, which states that out of the 16 000 tweets it studied 48 ...

A friend remarked with surprise while watching the Chilean Mine rescue that the people-carrier transporting the miners to the surface didn’t appear to have a Cell C ad on it. I imagine that after spending R160-million in six months, finding new places to advertise must be increasingly difficult.Cell C has ...

On the 28th of July, comedian Trevor Noah posted a skit that poked fun at South African cellphone companies on YouTube.  In spite of relatively few views, Cell C took the opportunity to run a full page letter of apology in the Sunday Times of August 1, 2010.I believe that ...