• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts tagged "CloseTheTap"

  • Innovative #CloseTheTap campaign ends 10k tweets later

    Only 2.5% of all the water on Earth is fresh and only half of that is available for us to drink. It's a scarce resource that needs to protected. That's precisely the message South African-based digital agency Native spread with its #CloseTheTap campaign. The innovative social media campaign opened in March, and only closed after achieving its stated goal of 10 000 tweets. In order to give the campaign a visual element,...