contextual advertising

Just did this interview with a publication. Thought I'd publish it here.Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title?It's time to move on from using words like "cannabalise" and ...

I’ve always wondered where the gazillions in online advertising revenue went. If the pundits and their skyward-pointing graphs were to be believed, I doubt very much I’d still be working, but filing this column from Mauritius.Of course then it was de rigueur to foam at the mouth over the projected ...