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All posts tagged "contextual search advertising"

  • Big Idea: How online publishers can rival Google

    Quite sometime ago I did a rather entrepreneurial proposal to the World Association of Newspapers (WAN) about a new, non-profit industry-focused search engine and advertising network to rival Google. I know what you're thinking, apart from the general nuttiness of the idea itself: I must be crazy approaching a "newspaper" body? But the idea around approaching an organisation such as WAN and others, was that they're an important umbrella industry bodies for...

  • Google have stars in their eyes

    So Google is not satisfied with world domination, but wants to rule the universe too. Hey, even space shuttles need search engines. Ok, at a stretch. So it transpires that the new version of Google Earth now comes with sky imagery or a “virtual telescope”, as Google calls it. As the official Google Earth blog says: Today, I'm excited to announce we are launching Sky in Google Earth. You can now explore the universe...

  • Roll on broadband

    from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now spend more time on the Internet than watching television. The report, carried by news agency AFP in March this year, showed that British Internet users spend an average of 164 minutes online daily -- the equivalent of 41 days a year -- compared to 148 minutes watching television. According to...

  • Why we love and hate Google

    net savvy Why we love and hate Google Local online publishers need to keep an eye on Google Publishers love and hate the world’s biggest search engine. Google is getting bigger and scarier everyday, or as Wired magazine puts it, going from “guerrilla startup to 800-pound gorilla”. Now that Google appears to be making a beeline for this continent, local publishers need to keep an eye on the search monster’s...

  • International traffic on local websites: Name in Lights

    On Google’s news page recently, Matthew Buckland saw the name of East London’s Dispatch Online above some world famous brands. But could they cash in on it? The other day I saw a story from East London’s Daily Dispatch website, Dispatch Online, highlighted on Google’s news site. It was up there with world famous brands like the New York Times, Washington Post, Guardian and CNN. The Google news search engine had picked up...