e-mail marketing

I love this quote from Debra Ellis of Target Marketing: "Not since the Pony Express have there been so many obstacles to getting mail delivered. Bandits, rugged terrain and wild animals have been replaced with blacklists, spam filters and apathetic recipients."To drive home this fact, a report by ReturnPath ...

Many months ago, amidst all the talk of social media dominance in 2010, were whispers of "the death of email marketing". Fortunately though, this overly dramatic statement was laid to waste and instead, the integration of email and social media is on the rise, with favourable results.MarketingWeek recently reported ...